How can building your business contacts list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let your revenue-generating activities bear the brunt of the possible economic fallout early next year.
As you may very well know, the clock is ticking down for Congress to get something done to avert the detrimental impacts of the simultaneous occurrence of tax hikes and spending cuts at the end of the year. What do all of these have to do with building your business contacts list? Does the word “recession” ring a bell? Depending on who you talk to, the economy is expected to contract by at least 4% as a result of the fiscal cliff.