Zombies aren’t the only ways you can have an apocalypse. But more to the point, the post-apocalyptic setting is best known for themes like survival in a world where everything you took for granted is no more.
For B2B lead generators and inside sales professionals, a scenario like that can come by without you realizing it until it’s too late to prepare. Examples range from the loss of an entire market to the sudden shortage of new customer information. In all cases however, your contact database is one of the tools you need prepped in order to survive. Where do you start?