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Five B2B Content Marketing Tips for the Savvy Start-up

posted by Margaret Spencer on June 8, 2012

Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales. With such overwhelming odds, is there anything at all left for the small start-up in B2B marketing? Fortunately, there is.

B2B marketing, B2B database, leads databaseB2B content marketing is the great equalizer that levels the B2B marketing playing field for big and small participants alike. As one of the foundations of inbound marketing, it’s both very effective and relatively cheap. Recent data show that 57% of companies engaged in blogging generate leads there and as much as 62% of marketers in social media claim to acquire customers via that channel while spending around 45% to 52% less than average marketing expenditures.

B2B content marketing is now being adopted by more and more businesses, regardless of size. In fact, as much as 9 out of 10 businesses listed B2B content marketing as a top priority in order to build a more prominent online presence as well as to generate leads for their B2B database. Among the popular content marketing tactics are blogging, article posting, and social media.

So where does this leave you? It means you should start forming your own B2B content marketing strategy right now. To start with, these tips should help you out:

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Posted in B2B Leads | Business | Business Database | Leads Database | marketing | sales with no comment


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


leads database, leads database provider, database provider, IT leads database

Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

posted by Margaret Spencer on May 28, 2012

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

Posted in Business | Business Advice | Business Database | IT Contact Database | IT List | Leads Database | List Providers | marketing | Marketing Tips | sales with 2 comments


Software Marketing Survival Guide: Tip #5 – What to Blog About

posted by Margaret Spencer on May 25, 2012

As much as 80% of blogs created end up being abandoned within two months of their existence. Despite the major role that active blogging plays in communicating with our target prospects, growing our B2B database, and promoting our brand, this percentage shows how little many people think of blogging as a marketing device. As a […]

Posted in Business | Business Advice | Business Database | Contact Database | Database Providers | Leads Database | marketing | Marketing Tips | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


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