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Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

Email Database isn’t easy to run when you don’t know where to start. Learn more about email database in this post.

How to maintain your Email Database and contact list for better email deliverability.

Most of the B2B companies center their time and effort in building their email database – because they should. But it will never be enough just to build an email database– you also need to maintain it. This means:

  1. Letting B2B prospects manage their preferences (or opt-out if they wish), and
  2. Consistently cleaning and cutting off inactive B2B prospects.

Email Database Providers

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

By rule, you have to make B2B prospects to opt-out. Most of the opt-out forms are pretty eccentric: you ask an email subscriber to enter his email address — if it’s not pre-populated — and of course, his cause for leaving. As a B2B marketer, watching a B2B prospects walk out the door, wouldn’t it be better to give him one last chance to stay in the website? What if you could give a few email subscription-frequency choices in a human or give at least free 100 leads, and a friendly tone that lets him know you care about his needs?

This is the time you can go even further and further (and often reduce opt-outs) by having a subscription center on your website. When B2B prospects hit “manage my own email preferences” or “unsubscribe,” they will be routed to the center and will be given the option of changing their email communication preferences or the time which they receive your B2B emails. Maybe, just maybe, they would still like you and don’t really want to gash you — they just want to see a little less from you.

In your email subscription center, offer your B2B prospects options such as:

  • An email database of all present subscriptions.
  • The ability to customize email preferences.
  • A Notification Option. For B2B prospects having on a vacation, or who simply need a break from the information stream, offer the power to stop for a certain period of time. This option can help decrease your unsubscribe numbers.
  • The Option to “opt-down.” Opting down allows B2B prospects subscribers to receive fewer — but not zero — emails.

Scrub Inactive B2B prospects

Do you have an intuition that a lot of your B2B prospects have emotionally opted out? The ContactDB on Email List Providers and Performance study found that most B2B marketers are pretty sure an important percentage of their B2B prospects have gone inactive — neither opening email, reading it, nor bothering to unsubscribe.

Our question includes, “On what percentage of your email database do you consider inactive?” and the most generic answer was 27-52%, with more than 21% of respondents saying 53-65%. To add up, the top performers — those who tend to be the experience B2B emailers— were even more cynical about the average level of engagement of B2B people in their email database.

If you can determine your inactive B2B prospects and then remove them.  This kind of email database maintenance is needed to ensure that your B2B email marketing is engaging B2B clients and business partners.

So how do your Business do this?  

The best method is to send a business email (or a series of emails) to B2B prospects that have not opened, clicked, shared, or converted for a while. In each B2B message, give them the option to remain on the email database or walk out. Once you’ve sent your final email in the stream, go ahead and remove those who haven’t replied. They’re dead anyway, after all.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


annoy

Reaching the Critical Point of Digital Marketing

posted by Margaret Spencer on September 28, 2015

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and […]

Posted in B2B Contact Database | B2B Leads | Business | business email database | content marketing | data cleansing | data tips | E-mail marketing services | event marketing | marketing | webinar marketing with no comment


shaman

Hiring a Data Shaman for Potential Leads

posted by Margaret Spencer on July 16, 2015

  Imagine the data you have on your database is like a single spirit. Locating a particular data in a pool of a million data is more likely summoning a spirit in the afterlife. Although database automation has been tragically popular in the past decades, company still hires database specialist to navigate their way through […]

Posted in B2B Contact Database | B2B Leads | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Contact Database | Contact Database | Contact Database Provider | Custom list | Database Leads | Database Providers | Lead Generation | Leads Database | Software Leads with no comment


imge

Stepping up in Lead Generation

posted by Margaret Spencer on July 10, 2015

It’s not new to us the multi-channel media has been a great asset in generating leads. It’s known too well by many B2B marketers around the globe and has been making a lot of innovation. The ground-breaking announcement of Facebook will lead B2B marketers to a whole new level again in looking for more alleys […]

Posted in Advertising Company | Business Contact List | Business Database | business email database | Lead Generation with no comment


I Trust You!

posted by Margaret Spencer on February 10, 2014

Everyone needs to trust somebody. In the world of online marketing, marketers would need to establish reliability between their customers. But before catering to the needs of customers, marketers should start off with building a trustworthy email list. Question is: how can a marketer assemble trust through their email marketing campaign? Then here are some tips on […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Comedy and Subject Line

posted by Margaret Spencer on February 7, 2014

In stand-up comedy bars, comedians usually have this punch-line that can make audienceroaring in laughter in their seats. For this to happen, comedians need to think up of a witty and comical statement on the spot. They may or may not repeat their punch-line for the entire comedy session; it would be bad enough if […]

Posted in Business | business email database | business email lists | email database list | marketing | sales with no comment


It Does Not Have To Be Problematic

posted by Margaret Spencer on November 29, 2013

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Dead? No, Not Really. We Can Resuscitate

posted by Margaret Spencer on November 22, 2013

When a patient has low heart rate, doctors do not immediately give up hope; they do what they can to revive their patient. Doctors can resuscitate heart and lungs that have low activity. Just like in medicine, online advertising can resuscitate dead email addresses. Marketers should not give up hope immediately on their email addresses; […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Nope, not Necromancy

posted by Margaret Spencer on November 18, 2013

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection. The Latest Occupation—Gives a Thrill  Email […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Knowing the Data

posted by Margaret Spencer on November 11, 2013

The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are. However, it can connote plenty of unalike things. There is a great space of room on the range between knowing everything […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


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