The 5 Cases Where It’s Okay to Buy a B2B Contact Database

buy b2b contact databaseIf you go around asking whether to buy a B2B contact database, chances are you’d soon end up being chastised for simply just thinking about it. This is a little unfortunate, since a bought list sometimes makes more business sense. In fact, there are specific cases where buying a list can potentially bring you better results than taking the organic route.

The main reason why a lot of marketers advise against buying B2B contact databases is that people tend to use purchased lists for spamming contacts. While this is a valid point, the truth is that it still boils down to how you use a bought list that determines whether you’re engaging in spammy activities. So with that aside, here are five situations where it’s really okay for you to buy a B2B contact list:


Case 1:  Your solution solves a real pain point.

Early-stage investor and serial entrepreneur Jason Lemkin raises this very interesting idea. If you can solve a real pain point, outbound marketing will always work for you.

The same can be said about using a bought prospect list in your campaigns. When your solution fixes an urgent issue or fulfills a pressing need that your target buyers are experiencing right now, why wait for leads to naturally start trickling into your funnel? Why not reach out to them and deliver value right away?


Case 2:  You’ve clearly identified your target prospects.

In an eye-opening post, creative strategist Jake Jorgovan shares the story behind his cold email campaign that landed him a consulting project with a bunch of new customers including some Fortune 500 clients.

Among the key points he mentions is that he was only able to build a cold email list after knowing exactly who the target audience was. So, instead of sending generic templates, he came up with relevant, compelling email messages that cold prospects were interested in.


Case 3:  You’re targeting a high-turnover industry.

It’s no secret that marketing data has an expiration date. MarketingSherpa places the average rate of database decay at about 2.1% per month or around 22.5% each year. For some industries, this can reach as high as 6.1% every month.

So if you’re targeting decision-makers in an industry where people tend to change job titles or move to new locations relatively frequently, one way to keep up is through using bought contact databases from a reputable list vendor.


Case 4:  You don’t have the resources to build a list at scale.

Aside from the time investment required to help your B2B list reach critical mass, organically growing your database also needs tons of effort and the right kind of expertise.

That’s why, if you’re unable to make all these necessary commitments, buying a contact list is a more viable option. What you’re paying for when you buy B2B contact database goes beyond list records. You’re putting resources where they’re needed the most.


Case 5:  You’re expected to deliver results in the near-term.

Let’s say your revenue goal for this quarter is $300,000, the average deal size is $10,000, and your sales cycle is around two weeks. That means you need to close 30 deals. At a close rate of 5%, you need to generate at least 600 new leads by the first half of the quarter to reach your targets.

While we’ve played around with figures in our hypothetical scenario above, the main point is that hitting sales targets is still pretty much a numbers game. In most industries, B2B conversion rates (lead-to-opportunity and opportunity-to-close rates) simply aren’t in your favor, so you need to start out with a large number of relevant prospects to get any meaningful results further down the funnel.

If you find yourself in any of the above situations, then by all means start looking for a trusted list vendor right now. Don’t pay too much attention to people who think they know what’s good for your campaign. Instead, let your solution, audience, industry, capabilities, and objectives decide whether you should buy a B2B contact database.

Never One Without The Other: Email Marketing and Email Database

Never One Without The Other: Email Marketing and Email Database

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an effective email database.

Email marketing is one of the distinct ways in B2B marketing strategies that enables you to reach not just random people but actual C-Level personas in any business industries. We know that more than just being professional and direct in talking to these people, being informative is also a requirement. For these business minded individuals who needs data-driven information to fabricate logical solutions for their business, you need to educate them how your network is of significance to finding such solutions. This educational approach can be satisfactorily provided by an email. Even now, email marketing continues to expand as it has become the most known channel in prospecting. It has been taken advantage to deliver content creatively. For in email marketing, you can easily present what you want for your client through the content. It is important to note that you have to educate them first before offering them your service right away. You can condense data that you want your client to see. It can make them discern that you are very much involving them with a correct data that would be genuinely useful for them in the future. Also, you can usher them to your business’s website by suggesting it to them in case they need to further check information.

Eventually, you need to acquire an email database. This can be just the right shortcut to extending your network to numerous B2B leads. Buying a B2B email list is convenient than collecting address from a sign-up form on a website or opt-in collection campaigns through an advertising service as it saves time building an email list. This also allows any marketer to rapidly reach many people with information about his service or product, especially demographics that he may otherwise not be able to reach; thus, expanding access to new markets. What’s more is that you get yourself a whole lot of treat like generating response rate, boosting open rates and more if you get yourself a good deal from good email list provider.

Amidst challenges, email marketing continues to be one of the best lead sources for B2B companies and email database is still at large in optimizing the said marketing strategy.

How to Know When It’s Time to Purchase a Targeted Email List

How to Know When It’s Time to Purchase a Targeted Email List

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad rep that purchased contact lists have been getting these days?).

Let’s scratch that! Purchased contact lists work just fine! You just have to really know how to use them in your campaigns. Properly managed, they can give you endless possibilities for acquiring good, warm leads. But before you get too excited, you need to find out first whether now is the right time to make the purchase. Here are three factors that will help you decide on that.

When your email list is not sufficient to generate leads

Let’s face it. The only way you’re going to acquire more leads is to reach more prospects and in order to reach more prospects, you need to obtain more contacts. Having a meager record count in your email list will get you nowhere near “more leads”. Purchasing an email list is a fast way to fill the funnel and allows you to proactively expand your reach to your target audience.

When your inbound marketing endeavors take too much time

No one’s going to argue against this. Inbound marketing is a proven and tested approach. However, it’s also undeniable that it can take quite some time (especially if you’re a start-up) before it picks up traction. Time is gold. Lead generation per se is a time-consuming process so you might want to give it a push by purchasing a targeted email list.

When your existing email list is more of a liability than an asset

Even a consent-based email list doesn’t guarantee hassle-free email delivery. Ever experienced a high bounce rate? How about a low response rate, or an overwhelming number of spam complaints? Chances are, your emails aren’t landing where they are supposed to and that dirty data are swarming your email lists! This kind of data is bad for your email marketing campaign! It can potentially damage your sender score and reputation with email providers and consequently hinders email deliverability. In this case (and especially if you aren’t also equipped to do data hygiene checks), you can seek help from a reputable database solutions provider. They do the job for you. Plus, some of them even offer targeted email lists you can readily purchase (professionally vetted by database specialists!).

Now you know whether you need to go out and buy a list. When you’re suffering from a lack of leads due to an inadequate email list, when your inbound marketing efforts take too long to get results, and when your email list becomes more of a burden than a benefit, it’s time to make a move! Purchase your targeted email list now! Engage and nurture every single contact on a bought email list and keep moving toward your lead generation goals!

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.

Common Mistakes in Gathering Email Contacts

Common Mistakes in Gathering Email Contacts

In the four phases of email marketing detailed by Daniel Fagella, collecting is the first. This is considered as email procurement or email researching. The goal of this stage is to obtain right leads as many as you can. Correspondingly, this phase can start with a quick correspondence utilizing the correct strategy and the correct pace. Streamlining of this stage indicates enhancing the lead flow out of given sources.

There are three common mistakes in this stage which is presented in as follows:

  • Failure to test the major landing pages and contact pages to upgrade entries
    Frequently, the testing of major landing pages and contact pages are overlooked. The streamlining for entries in this part often go unnoticed. If this continues to be unremedied, submission of contacts may not be pertinent later on.
  • Failure to make thank-you pages with particular calls to action (i.e. web forms that displays after a submission with “Thank you for submitting your information”)
    More often than not, email procurement will ask but not recognize the time you render visiting the page. Submission of form here and there can be challenging and an inconvenience in the visitor’s part. This may cause a flag down of enthusiasm towards the company.
  • Unsegmented front-end contact forms that connect evenly to all types of leads and prospects
    Yes. For system, it is not always right to blame that even leads are being barraged with contact forms. This is assisting the part of prospects in stimulation but not leads, which can bring about as we speak, turned down of conversion. However, development on how the site will distinguish a prospect between a lead also matters.

All of the things found above are common errors committed during email contact procurement. Enhancing a phase forward signifies great advancement in B2B lead generation and client experiences.

Why An Email List Cleaning Service Is A Must

Why An Email List Cleaning Service Is A Must

Email data can be dirty and it occurs more than you may might think. Dirty data are basically data that are  invalid. Even the littlest slip-up during data entry can prompt an invalid email address — a simple typographical error, a displaced @ sign, an unnoticed character — it doesn’t take much. Correspondingly, research reveals that these blunders happen in more than 20% of email registrations.

When you start a campaign without having these invalid email addresses ran through by a data cleansing provider, you will be on ISP’s and spam filter’s radar. ISPs and spam filters do not just make the decision on how much funny business can occur amid an email campaign (spam reports, unsubscribes, and undelivered/bounced messages), but they also get to choose which campaigns hits the inbox.

Various factors are considered in making this resolve, one being the data quality. In case you have your data handled by a data cleansing provider or a software, your email list will have less errors. Notwithstanding content quality and engagement, and the IP rep, will give you a better shot of hitting the inbox. It lessens the probability of an ISP blocking you (or even your own ESP restricting you).

So when would it be a good idea to utilize a data cleansing service? Always. It is a year-round concern, and you ought to do it consistently before each campaign to ensure deliverability. Moreover, it’s particularly critical in case you’re sending to an older list, working together on another one, or wanting to grow your database by buying a professionally screened email list.

Can’t an ESP or marketing automation software clean an email list? No. Truth be told, most ESPs won’t let you send to a bought list since they aren’t fit for cleaning the data. To utilize a purchased list, and to guarantee the cleanliness of your own organic list, its deliverability and CAN-SPAM/CASL compliant, employ a data cleansing service.

How to Tell Your Lead Nurturing is Not Cutting It

How to Tell Your Lead Nurturing is Not Cutting It

Persuasion is always accompanied by frustration. Correct me if I’m wrong but persuasive influence among people is very hard to pull considering the fact there are other competitors that keeps on trying to take them away. Maintaining the influence might be the last thing in your to-do list but in all honesty, this is  one of the reason why a business is alive. So to speak, your client is your top priority and guaranteeing their stay in your business is a must. But reasons will arise in the middle of why you have to keep in touch rather than find new ones.  How will you tell that your client is becoming less interested in your business?

First, they will start tagging your emails as spam. Maybe this is not that alarming for most marketers. But hey! This is a red flag because your client is actually neglecting your messages!  (And that this is the right time for you to engage them through your lead nurturing skills. Keep them engrossed because they are an asset.)

Second, they hardly buy your product/hire your service than ever before. After disregarding your message, they will start to use/hire your product/service infrequently. They may still be replying on your emails but then not actively caring to buy (more like just a viewer). Be reminded that at the end of the day, your business runs on money. You’re in big trouble if you let this happen.

Third and last, your lead scoring is dropping. This is obvious for most of the time. It’s not overacting if you say that even dropping a 10% on lead scoring should have you panicking. This implies that your clients are less active and the influence is declining. However, you can always turn this around and boost the number by proactively altering your strategy in lead generation.

These are the common signs you have to watch out for in terms of your lead nurturing. This will make or break your lead generation. While all available resources and assets come and go, your decision substantially has something to do with it. The strategies you have to evolve your business into is the real deal when it comes to handling things with your client.


Make Your Lead Growth Promising with Bought Email Lists

Make Your Lead Growth Promising with Bought Email Lists

Purchased email and cold contacts should be a part of your current marketing strategy. They open up a world of opportunity and can be advantageous to your business in more than one way. So if you’re still having second thoughts in doing so, here are reasons to help push come to shove in employing email lists in your marketing efforts.

  • Buying email contacts extends reach and boost sales growth

Each time you obtain email list, you’re extending your potential audience. The more individuals you send your marketing emails to, the more leads you’re going to produce. That is, lead growth prompts sales growth — and income growth.

  • Buying email contacts support in stuffing marketing and sales channels

Obtaining email lists increase your audience virtually overnight. As these new, cold contacts turn out to be warm leads, they can be nudged to the suitable pipes. Marketing can begin the nurturing procedure for warm leads, while sales manage the leads that are now hot.

  • Buying email records can help build ROI

When you buy email lists from a trustworthy supplier, you get an expertly filtered lists of contacts who will be responsive to your marketing message. That implies you avoid wasting time and cash promoting to individuals who don’t find your products or services relevant to them.

  • Acquiring email lists can help enhance client acquisition cost payback

Sending to contacts who find your products or services significant to them would not just enhance your ROI but additionally expedite lead generation and your rate of return. See profits come at you faster!

  • Buying email lists can help free up assets

Bought email lists offers you a running start on the lead generation procedure. The less time you need to spend pursuing leads, the additional time and assets you have accessible to concentrate on closing them.

Give Your E-mail List TLC With These 3 Management Tips

Give Your E-mail List TLC With These 3 Management Tips

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel.

Keep It Clean

A clean database stems excellent email deliverability and ROI. Consider this, research shows that B2B data decays at a rate of 2.1% per month. This is an annualized rate of 22.5%. (Marketing Sherpas). So whether you utilize an organic or bought email list, get into a data cleansing arrangement to guarantee deliverability and CAN-SPAM consistence. Correspondingly, not all ESPs cater list management or cleansing services, so you’ll be needing a software a third party service provider that can do that.

Deliver the Right Message

Consider your day to day interactions. Do you make a similar discussion with your mail carrier like you do with your family? Obviously not! They’re distinctive individuals, and the profundity of their relationship to you differs definitely. Email marketing is the same. If you want to make an on-point discussion, you need to segment your list and focused your message as per well-researched buyer profiles.

Lose the Dead Weight

Drop the hard bounces. They’ll be hurting your sender reputation. The same goes with inactive contacts or opt-outs. For some reason, they’ve decided to stop engaging or plainly cut ties with you. But you can try reaching out to them for a one last push just in case you can still do something to save these contacts. Confirm if its really the end of the line. Ask them if your content is something they’d still be interested in. If there is no saving them, then move on. In this case, it also do you well as it can assure you a targeted, CAN-SPAM conforming, list.