The 4 K’s of Good Sender Reputation for Email Marketing

Guarding Your Sender Score Reputation in Email Marketing With These 4 Ks

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Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing campaigns, as your sender reputation influences whether or not your emails reach your intended recipients.

A sender score is a number that ranges from 0 to 100. >80 indicates a great sender reputation, >70 suggests consistent adherence to industry best practices and optimization of email program while <70 signals a need to repair sender reputation.

Though having a high sender score doesn’t necessarily ensure that your email will land in your recipients’ inbox, you wouldn’t want your score to fall below industry benchmarks either. A study conducted by Return Path, a leading expert in email deliverability, revealed that 77% of delivery problems were because of poor sender reputation.

So, how can you guard your sender score reputation?

You can start by knowing your current sender score. This information is available at senderscore.org. Once you’ve obtained your score, it will allow you to come up with ways to maintain or improve your reputation.

Second, keenly monitor feedback loops. A feedback loop (sometimes called a complaint feedback loop), is a mechanism for tracking subscribers’ complaints in which a mailbox provider forwards flagged instances of email violations encountered by their users to the sender’s organizations. Sure. We might view email complaints from recipients as inevitable. The Thing is, they hurt your sender score. Most mailbox provider offer feedback loop services in which they help you avoid further damage to your reputation by enabling you to track complaints and get rid of dissatisfied subscribers on your list.

Third, keep your data clean. Did you know that contact data has a limited shelf life? So, it’s imperative that you run regular data hygiene checks, even though you’re sending to a consent-based email list. Chronically hitting inactive and inaccurate email addresses can cause problems like hard bounces, which can hurt your sender score. If you aren’t capable of doing data hygiene checks yourself, hire a trusted data solutions provider to do the job for you and guard your sender score in the process.

Lastly, keep an eye on your sender score and email provider’s filtering criteria. Aside from your sender reputation, you should also check the filtering criteria enforced by email providers. Having knowledge on how your sender reputation is affected by particular types of filter can aid you in avoiding issues with future campaigns. Moreover, don’t forget to constantly analyze variables that influence your sender score.

Maintaining a good sender score is easy as one, two, three… and four, for good measure! Always be aware of your sender score standing. Monitor the pulse of your emails with recipients by taking advantage of feedback loop services. Ensure the cleanliness of your data by routinely doing data hygiene checks. Lastly, keep an eye on your email provider’s filtering standards and the variables that impact your sender score. Keep this in mind and you’re on your way to boosting your email deliverability and providing favorable outcomes to your future email marketing campaigns.

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

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When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

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If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having a product and/or service already does the work of getting that B2B prospects in front of you? Sorry for bursting your bubble but no. It was and will never be that simple.

Being a trailblazer in your field doesn’t guarantee an easy sell. In most cases, people will not just come up to you and say “I want to buy your product and/or service” or “I want us to do business”. You see, it takes prospects to make sales! You’re nowhere close to getting that business deal without B2B prospects. So time to raid that contact lists and begin calling!

Why do I need to call?

It’s a fact that you’re calling for yourself. Of course! You want a sale. Nevertheless, merely speaking up to people on the phone wouldn’t get you a sale. When you pick up the phone and dial a contact what you should aim is setting appointments! Why? Since you’re still in the prospecting phase of your campaign! At best, appointments equal prospects, and prospects can turn into sales.

How about sending emails instead?

It doesn’t really matter whether it’s over the phone or electronic mail as long as you’re able to set appointments with your target people. Appointments are the real deal since it puts you in the hot seat. It’s what brings you the “audience” you require in order to present your products and services. Just keep in mind that if you’re considering to exploit email as your prospecting tool, do not do email marketing in the manner that you’re doing cold calling.

As already said, forget about the sales you want if you wouldn’t even do prospecting. You should have an “audience” and it’s necessary to get your point across them. If they’re smitten, then you can now guide them through the sales cycle and if everything goes well, you’ll get sale as the end result.

So hit the phone and shoot your email. Start prospecting now if you want to get the best out of your sales leads database!

Sales Leads Qualifying Questions and Attributes

Sales Leads Qualifying Questions and Attributes

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Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them concedes from the beginning on what a qualified sales lead is.

It’s imperative to check the qualified leads definition, in writing, with the mentioned bunch. This definition is diverse for each organization, so it’s an absolute to do some work to determine the description of qualified sales leads at your organization. Take for instance, determining a qualified sales lead include asking these general questions;

  • Does the prospect have a need or an application for your product or service?
  • What is the prospect’s role in the decision-making process?
  • What is the prospect’s timing for purchase or implementation?
  • What is the status of the prospect’s budget?
  • What is the size of the opportunity?

Though, additionally detailed criteria may be needed in other organizations. This begins with a company contact, who affirms to a business issue, either latently or openly, that could be tackled by a product and/or service you are offering.

Further to having a business issue that your products or services can resolve, very qualified sales leads should meet particular conditions:

  • They should have an organized project in play. This is evident if a team has already been selected to take care of the issue or, for a small business, if the inquirer’s boss requested that him or her to seek a solution or make a suggestion.
  • They already have or trust that they provide the cash to purchase a solution for the issue. Or, is in the course of forming a financial plan.
  • They intend to buy within a sensible span of time.
  • They have the ability to get you before the suitable, final decision maker(s) when the time is correct.

With marketing, sales and management, being on the same page about qualified sales leads, everybody can pull it together in targeting and maintaining the most potent leads. Therefore, increasing sales and revenue as the outcome.

Common Mistakes in Gathering Email Contacts

Common Mistakes in Gathering Email Contacts

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In the four phases of email marketing detailed by Daniel Fagella, collecting is the first. This is considered as email procurement or email researching. The goal of this stage is to obtain right leads as many as you can. Correspondingly, this phase can start with a quick correspondence utilizing the correct strategy and the correct pace. Streamlining of this stage indicates enhancing the lead flow out of given sources.

There are three common mistakes in this stage which is presented in as follows:

  • Failure to test the major landing pages and contact pages to upgrade entries
    Frequently, the testing of major landing pages and contact pages are overlooked. The streamlining for entries in this part often go unnoticed. If this continues to be unremedied, submission of contacts may not be pertinent later on.
  • Failure to make thank-you pages with particular calls to action (i.e. web forms that displays after a submission with “Thank you for submitting your information”)
    More often than not, email procurement will ask but not recognize the time you render visiting the page. Submission of form here and there can be challenging and an inconvenience in the visitor’s part. This may cause a flag down of enthusiasm towards the company.
  • Unsegmented front-end contact forms that connect evenly to all types of leads and prospects
    Yes. For system, it is not always right to blame that even leads are being barraged with contact forms. This is assisting the part of prospects in stimulation but not leads, which can bring about as we speak, turned down of conversion. However, development on how the site will distinguish a prospect between a lead also matters.

All of the things found above are common errors committed during email contact procurement. Enhancing a phase forward signifies great advancement in B2B lead generation and client experiences.

Why An Email List Cleaning Service Is A Must

Why An Email List Cleaning Service Is A Must

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Email data can be dirty and it occurs more than you may might think. Dirty data are basically data that are  invalid. Even the littlest slip-up during data entry can prompt an invalid email address — a simple typographical error, a displaced @ sign, an unnoticed character — it doesn’t take much. Correspondingly, research reveals that these blunders happen in more than 20% of email registrations.

When you start a campaign without having these invalid email addresses ran through by a data cleansing provider, you will be on ISP’s and spam filter’s radar. ISPs and spam filters do not just make the decision on how much funny business can occur amid an email campaign (spam reports, unsubscribes, and undelivered/bounced messages), but they also get to choose which campaigns hits the inbox.

Various factors are considered in making this resolve, one being the data quality. In case you have your data handled by a data cleansing provider or a software, your email list will have less errors. Notwithstanding content quality and engagement, and the IP rep, will give you a better shot of hitting the inbox. It lessens the probability of an ISP blocking you (or even your own ESP restricting you).

So when would it be a good idea to utilize a data cleansing service? Always. It is a year-round concern, and you ought to do it consistently before each campaign to ensure deliverability. Moreover, it’s particularly critical in case you’re sending to an older list, working together on another one, or wanting to grow your database by buying a professionally screened email list.

Can’t an ESP or marketing automation software clean an email list? No. Truth be told, most ESPs won’t let you send to a bought list since they aren’t fit for cleaning the data. To utilize a purchased list, and to guarantee the cleanliness of your own organic list, its deliverability and CAN-SPAM/CASL compliant, employ a data cleansing service.

Make Your Lead Growth Promising with Bought Email Lists

Make Your Lead Growth Promising with Bought Email Lists

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Purchased email and cold contacts should be a part of your current marketing strategy. They open up a world of opportunity and can be advantageous to your business in more than one way. So if you’re still having second thoughts in doing so, here are reasons to help push come to shove in employing email lists in your marketing efforts.

  • Buying email contacts extends reach and boost sales growth

Each time you obtain email list, you’re extending your potential audience. The more individuals you send your marketing emails to, the more leads you’re going to produce. That is, lead growth prompts sales growth — and income growth.

  • Buying email contacts support in stuffing marketing and sales channels

Obtaining email lists increase your audience virtually overnight. As these new, cold contacts turn out to be warm leads, they can be nudged to the suitable pipes. Marketing can begin the nurturing procedure for warm leads, while sales manage the leads that are now hot.

  • Buying email records can help build ROI

When you buy email lists from a trustworthy supplier, you get an expertly filtered lists of contacts who will be responsive to your marketing message. That implies you avoid wasting time and cash promoting to individuals who don’t find your products or services relevant to them.

  • Acquiring email lists can help enhance client acquisition cost payback

Sending to contacts who find your products or services significant to them would not just enhance your ROI but additionally expedite lead generation and your rate of return. See profits come at you faster!

  • Buying email lists can help free up assets

Bought email lists offers you a running start on the lead generation procedure. The less time you need to spend pursuing leads, the additional time and assets you have accessible to concentrate on closing them.

Give Your E-mail List TLC With These 3 Management Tips

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel.

Keep It Clean

A clean database stems excellent email deliverability and ROI. Consider this, research shows that B2B data decays at a rate of 2.1% per month. This is an annualized rate of 22.5%. (Marketing Sherpas). So whether you utilize an organic or bought email list, get into a data cleansing arrangement to guarantee deliverability and CAN-SPAM consistence. Correspondingly, not all ESPs cater list management or cleansing services, so you’ll be needing a software a third party service provider that can do that.

Deliver the Right Message

Consider your day to day interactions. Do you make a similar discussion with your mail carrier like you do with your family? Obviously not! They’re distinctive individuals, and the profundity of their relationship to you differs definitely. Email marketing is the same. If you want to make an on-point discussion, you need to segment your list and focused your message as per well-researched buyer profiles.

Lose the Dead Weight

Drop the hard bounces. They’ll be hurting your sender reputation. The same goes with inactive contacts or opt-outs. For some reason, they’ve decided to stop engaging or plainly cut ties with you. But you can try reaching out to them for a one last push just in case you can still do something to save these contacts. Confirm if its really the end of the line. Ask them if your content is something they’d still be interested in. If there is no saving them, then move on. In this case, it also do you well as it can assure you a targeted, CAN-SPAM conforming, list.

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.