According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these sent emails are from businesses. For businesses that are starting up this only means that putting up an email marketing strategy is essential and in order for it to work, email branding is required.
Brand the Header
When you’re a business startup, your first goal is to promote your brand. Make sure that the moment your prospects open your email, they will be greeted with your business’ logo. Have it aesthetically pleasing and unique but not overdone. This important for their easier retention of your brand and if you get lucky, might just encourage them to go all the way through your email’s content.
Check your Contacts and Content
Don’t ever get your contacts wrong. This reminder might have you rolling your eyes out because this is common sense for email marketing. However, remember that small things like this tend to be trivial in time and small as it is, can be easily overlooked. Just imagine prospects trying to reach you on a wrong contact just as you have sparked their interest. Major turn off. And while you’re at it, go over your email content for any typographical or grammatical errors.
Put up that Social Media Icons
Apparently, even animals and babies have dedicated pages in varying social media platforms. Don’t get left behind. Go social and link your social media profiles or pages to your email. This is also another way for your prospects to contact you aside from those email inboxes.
Wave that Promotional Banner
Obviously, prospects’ can’t frequently lend us their time. So when you send them emails, catch their attention with interesting promotional banners.
Include a Disclaimer
Disclaimer guarantees that your email is legit and is coming straight from your business. In fact, all specific standard emails leaving your company should have disclaimers. Don’t even try to slack on this. You don’t want to get in on Federal Communications Commission’s face.
Get your business’ email marketing work on that branding now!