The 4 K’s of Good Sender Reputation for Email Marketing

Guarding Your Sender Score Reputation in Email Marketing With These 4 Ks

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing campaigns, as your sender reputation influences whether or not your emails reach your intended recipients.

A sender score is a number that ranges from 0 to 100. >80 indicates a great sender reputation, >70 suggests consistent adherence to industry best practices and optimization of email program while <70 signals a need to repair sender reputation.

Though having a high sender score doesn’t necessarily ensure that your email will land in your recipients’ inbox, you wouldn’t want your score to fall below industry benchmarks either. A study conducted by Return Path, a leading expert in email deliverability, revealed that 77% of delivery problems were because of poor sender reputation.

So, how can you guard your sender score reputation?

You can start by knowing your current sender score. This information is available at senderscore.org. Once you’ve obtained your score, it will allow you to come up with ways to maintain or improve your reputation.

Second, keenly monitor feedback loops. A feedback loop (sometimes called a complaint feedback loop), is a mechanism for tracking subscribers’ complaints in which a mailbox provider forwards flagged instances of email violations encountered by their users to the sender’s organizations. Sure. We might view email complaints from recipients as inevitable. The Thing is, they hurt your sender score. Most mailbox provider offer feedback loop services in which they help you avoid further damage to your reputation by enabling you to track complaints and get rid of dissatisfied subscribers on your list.

Third, keep your data clean. Did you know that contact data has a limited shelf life? So, it’s imperative that you run regular data hygiene checks, even though you’re sending to a consent-based email list. Chronically hitting inactive and inaccurate email addresses can cause problems like hard bounces, which can hurt your sender score. If you aren’t capable of doing data hygiene checks yourself, hire a trusted data solutions provider to do the job for you and guard your sender score in the process.

Lastly, keep an eye on your sender score and email provider’s filtering criteria. Aside from your sender reputation, you should also check the filtering criteria enforced by email providers. Having knowledge on how your sender reputation is affected by particular types of filter can aid you in avoiding issues with future campaigns. Moreover, don’t forget to constantly analyze variables that influence your sender score.

Maintaining a good sender score is easy as one, two, three… and four, for good measure! Always be aware of your sender score standing. Monitor the pulse of your emails with recipients by taking advantage of feedback loop services. Ensure the cleanliness of your data by routinely doing data hygiene checks. Lastly, keep an eye on your email provider’s filtering standards and the variables that impact your sender score. Keep this in mind and you’re on your way to boosting your email deliverability and providing favorable outcomes to your future email marketing campaigns.

Why You Shouldn’t Overlook Invalid Email Addresses

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.

 

Looking for IT Lists? Here’s What You Should Keep in Mind

 

Looking for IT Lists? Here’s What You Should Keep in MindThe IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to potential IT providers who can give them quality service (and ultimately, help them at providing quality service too) for a reasonable value. On the other hand, IT companies themselves, dynamically search for approaches to acquire IT sales leads in which one of this approach is purchasing business lists. They can leverage such to reach IT managers and IT chiefs that they’re targeting.

While on the subject of lists, purchasing a list of IT chiefs and additionally list of IT managers is of an extensive advantage when you need leads. Utilizing an excellent list can bring in favorable outcomes like for example when your having a targeted email campaign and you purchase a mailing list of these mentioned prospects. Having a great number of contacts in your database in order to keep it loaded with potential prospects is a smart thing to do. However, there are instances where you need to manage any conceivable wasteful aspects that accompanies when purchasing business lists/IT mailing list from a business list provider. If you happen to have purchase an inaccurate and messed up business list, it would merely pull you down. As opposed to reaching prospects and working on business proposals immediately, you’ll rather need to first sort out the business list you purchase, which in itself takes up a lot of your time – time that should have better spent on closing sales and not struggling on your database.

So in case you’re in the IT business industry that is searching to purchase business lists from a business list provider, endeavor to choose a supplier that offers only accurate and well-segmented records. This can spare you significant time as well as help you in closing sales for your company.

Imperative Maitenance in Data-Driven B2B Marketing

Imperative Maintenance in Data-Driven B2B MarketingAs effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, is a hollow, brimming with wasted cash carelessly spent on B2B marketing of poor database.

A Data Hygiene and Enrichment Report conducted on 2015 gave way to the formulation of a five stage preparation as suggestion to enhancing contact database to boost client’s experience — and eventually, a B2B marketing’s potency. They are as follows; (1) Evaluate the current state of your database; (2) Build a data governance plan; (3) Formulate a data standardization strategy; (4) Identify channels for appending data and (5) Assess the tools at your disposal.

Creating a game plan for administrating and standardizing data are vital elements for a data driven B2B marketing. However, it is the initial step that is the most decisive: assessing the status quo of your database.

Correspondingly, this is the part where data check tools turns out to be very crucial: at the absolute starting point of the procedure. Coupled with a verification service to refresh obsolete records, dispose flawed data, and reaching out to past leads, you will take out a hefty portion of the email deliverability problems that always confront a large number of marketers.

Utilizing data to test theories and make choices has always been a much better solution for creating B2B marketing strategies than relying on instincts. However, it follows that if you want a data driven B2B marketing to work for you, prioritizing the quality of your data is a given.  For sub par data will throw off all your subsequent data and will also bound to hurt your B2B marketing endeavors.

 

Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead nurturing through marketing automation and can help in improving ROI. Unconvinced? These stats will speak for you!

Lead Nurturing

  • Lead nurturing emails generate an 8% CTR compared to general emails which generate just 3%. (HubSpot)
  • Lead nurturing emails get 4-10 more response rate compared to single email blasts. (Demand Gen)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities as opposed to non-nurtured leads. (Demand Gen)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (Iconsive)
  • More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. (PureB2B)

Marketing Automation

  • Marketing technology represents 33% of the average marketing budget. (Gartner)
  • 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • 79% of the top performing companies have been using marketing automation for more than 2 years. (Gleanster)
  • 63% of companies using marketing automation outsource all or part of it. (Ascend2)
  • 55% of B2B companies use marketing automation. (Emailmonday)
  • B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 63% of companies that are growing faster than their competitors use marketing automation. (Iconsive)
  • 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. (Iconsive)
  • The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2)
  • 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)

 

Your Way to a Safe B2B Email Marketing

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email marketing. That would hurt your business since email is one of the most effective channels in B2B marketing.

Safe B2B Email MarketingOpt-In Option

This option mostly manifest itself as a subscribe form on a business website or from their in-store newsletter subscribe form. When people fill up this form it will serve as their permission that you can send them emails or other marketing materials such as white papers, newsletter subscriptions or e-books.

Accurate Email Header, Subject Line & Postal Address

The “From,” “To” and “Reply to” including domain name and email address in the email header should be correctly labeled so that recipients are able to determine where the email came from.  Subject line should not mislead and must be relevant to your email’s content. Also, you need to include legit mailing address of your business. This is to ensure credibility and will serve as another way for your recipient to contact you.

Disclose if your Email is an Ad

The law stipulates that you should let your recipients know that your email is an advertisement. The point here is not making your email look like a personal message so  you can trick them into opening it.

Easy opt-out and Honoring them

Your recipients must be able to easily opt out or unsubscribe from your emails. This option is usually conspicuously placed at the bottom part of an email. If your business received requests, you are obligated to fulfill it within 10 business days. Furthermore, you are prohibited to charge processing fees for it or give these recipients contact details to other companies. Lastly, if you are employing a third-party email marketing service, see to it that  they are compliant to these regulations for there is no separation from the business that sends the email and the business whose service or product is being marketed in this law.

Make sure to operate within the borders of the law when doing your B2B email marketing. Going around it can cost you dearly.

Email Marketing: How bad could I be?

Email Marketing: How bad could I be?If you’re thinking that sending out emails to everyone you just know through LinkedIn, Facebook or twitter is wrong, then think again because you aren’t the only one doing this kind of thing. Email Marketing has been around, by that you should stop thinking if it’s wrong to send emails because sadly, everyone has been doing this since you’ve thought about using email for send outs.

Email marketers aren’t afraid of sending out emails to different type of people, the only thing they think of is “I’ve sent them what I want them to know, So it’s fine if they don’t reply” But of course, Email marketers will be happy to receive any reply from prospects they sent an email to.

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Rekindling Communication

Probably the most misunderstood and overlooked segment of the customer database are the inactive customers. Why? According to online advertising experts, there is 50% or more of a distinctive business-to-consumer file can be inactive. Assumed the noteworthy cost to acquire these customers and email addresses couple with the substantial missed proceeds prospects due to idleness these customers and email addresses combined with substantial, it is very important for companies to improve applicable win-back stratagems for these appreciated absent customers. Google has a market cap of $150 billion; this is just an image of the reality of how much online marketers would need to spend when it comes to their customers. Thankfully, the cost that is needed to reconnect with these lost customers is a fraction of what it takes to acquire a new customer. This could mean that the return of investment often far exceeds that of almost any other marketing program at the push of a button.

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