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B2B Email Marketing: On Point Opt-In Email List (Part 1)

posted by Margaret Spencer on January 6, 2017

B2B Email Marketing: On Point Opt-In Email List (Part 1)The idea of creating a totally opt-in email list with no help (such as a reliable third party source) can be an overwhelming activity. So how would you do it as efficient as you can so that you can proceed to getting and nurturing leads the soonest time possible? Here’s how!

Step 1: Attracting B2B Prospects

The most vital piece in building an opt-in email list is creating an interesting and relevant content for your B2B prospects. Let’s examine how to use content curation and different advertising channels to build up an email list of purely opt-in B2B prospects.

Offer Premium Content

Making top-of-the-channel premium content offers like industry reports and analytics, ebooks, and guides can satisfactorily draw in not just B2B prospects but also industry influencers.

Blog the Content

Through dependably curating blog content that is vital to your B2B prospects, you put yourself up as a thought leader who is dedicated to increasing the value of the industry. B2B prospects that aims to drive their skill set forward, and who might need to remain beside new industry examples and best practices, will subscribe to your blogs.

Network Content Online

Being visible in online communities or social media platforms where your B2B prospects usually are, increases your reach and chances of pulling them in. Make sure to utilize noticeable and engaging content like recordings, infographics, blog passages and even new premium content offers to attract them to your own business website.

Step 2: Creating An Opt-In List

When you have created a strong foundation of interesting and relevant content for your target B2B profiles, you can now begin on building your B2B email list. There are two ways to do this:

  • Request them to subscribe. Aside from an excellent content that promises huge industry news and progress. Significant rewards and freebies can also be a great push for prospects to sign up. Be that as it may, don’t make it difficult for them to locate your form. Place it inconspicuous areas of your website such as in your landing page, blog page or footer. Flaunt figures and social verification wordings such as “10,000 followers or supporters”. This will increase the chances of prospects hopping in on your database.
  • Require them to join. Another commonly used strategy is to “door” premium content offers like industry ebooks, reports, and client contextual analyses. This strategy pertains to requiring a prospect to submit contact details through a form before getting into the content. This can be a truly successful strategy when building your email list especially if you have some really good content to offer.
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Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


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Amplifying Data and Expansion of Email Interaction Tip #1

posted by Margaret Spencer on July 21, 2015

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Posted in B2B Contact Database | B2B Mailing Lists | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | Contact Lists with no comment


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Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


mailing list, mailing list provider, CEO mailing list

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

posted by Margaret Spencer on June 5, 2012

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate […]

Posted in Business | Business Advice | business mailing address | Business Mailing List | C-Level Executives | C-Level Mailing List | CEO mailing list | mailing list services | marketing | Marketing Tips | sales with no comment


Some Practical Tips on Consistency in Small Business Email Marketing

posted by Margaret Spencer on April 20, 2012

As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage. Take a look at these practical tips on maintaining consistency […]

Posted in Business | Business Advice | Business List | business mailing address | Business Mailing List | C-Level Mailing List | List Providers | mailing list services | marketing | Marketing Tips | sales with no comment


How to Avoid Email Blacklists for Small Businesses

posted by Margaret Spencer on April 9, 2012

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]

Posted in Business | Business Contact List | Business List | business mailing address | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | Marketing List | sales with no comment


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