Amplifying Data and Expansion of Email Interaction Tip #1

Internet of Things affects our aspect of life in many ways today one of them is email which contributes the best road to interact consumers with the business.  Together with the understanding of how we can communicate well to our consumers to disperse the product and services is crucial in the profit of our business.

There are a lot samples in sending your email. Whether if it is a newsletter, promotion, special offer, follow-up, confirmation and others sprinkling your email across too many consumers is really inappropriateand just a ways of energy. In the same sense, you must not see your consumer in a single face.

ROI can be achieved if you can segregate the email you are about to send so that it will be relatable and significant towards your consumer. The secret is to see what is in your available data and use them to identify your consumer so that you can write an appropriate email and persuade them to take actions against your message.

Below is the first tip out of three to be listed on how you can start amplifying your data and expand your email interaction.

Diagnosing your Customer through Activity

Determine what type of costumer available in your database to form a design to spot them as a target.

  • Recurrent client– in your database, identify customer that has recurring activity such purchase, access of account or data usage in a given time. This type of customer have constant channel within your business, treating them with high priority must be done to ensure they will keep on involving and share information about your business. Try sending some special offers and discount as a perk. Sending email to them frequently with about 4 times a week can boost their motivation to stay as your customer.
  • Novice client– the newbie or so what they call. These types of customers are more likely to withdraw if wrong action was done. Chances of withdrawal are very high due to customers may find your emails annoying and inappropriate for them. Sending the right email such suggestion or tips about your product are the best. Don’t try to persuade them immediately by buying special offers but make them stay and eventually turn them into a recurring customer then.
  • Free Trial user- these are not official clients unless being converted to a paying costumer. These types of users are into free subscription (if product is software) and you must remember that investing some money on them is not profitable. Center the idea on how you can get them started paying your product.
  • Dormant user–  these are what we call dead yet still can be retained customer. It also includes that trial user that didn’t pursue in going with your business. Ignoring them may have been on your list but try to realize that they were into your business once. Try to send some surveys for you to know how you can improve your service or product as well.

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures don’t have to be 80/20; they can be 70/30 or 99/1 or whatever. The whole point is that, sometimes, less contributes more while more gives less.

Read more

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate sending emails to mobile device users in our mailing list. This post gives you five basic tips to help achieve exactly that.

Evidence supporting the rapid transformation in email readership is overwhelming. According to Return Path, around 81% of email opens were done through mobile devices with smartphones accounting for 27%. The number of emails opened through mobile platforms jumped 82.4% for the same period in the previous year.

From a B2B marketing standpoint, the above trend is also reflected in the business setting. A separate study shows 64% of decision makers like CEOs and other executives are opening their emails through mobile devices. This leaves you with a new horizon in your email marketing campaign. So, take a look at the following tips to help you create and send mobile-friendly emails to contacts in your CEO mailing list.

Read more

Some Practical Tips on Consistency in Small Business Email Marketing

As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage. Take a look at these practical tips on maintaining consistency to maximize the returns from a mail list service. Read more

How to Avoid Email Blacklists for Small Businesses

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention is the better option according to most email marketing and business database providers. Read more