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12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

12 Elements to Consider when Selecting an Email Service Provider (Part 2)

End-User Experience

Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed and responded to by the recipients.

A/B Testing and Reporting Capabilities

You can say that businesses who does dedicated email marketing do not take for granted A/B testing. The data extracted from it have always been exploited in pursuit of boosting email performance and increasing the success rate of email campaigns. Probe on your prospect ESPs A/B testing capabilities like what parts of your email can they test (CTA, subject lines, images, etc.), whether the test function they offer is built-in or have to be done manually and etc. Furthermore, you also have to check for the availability of reporting tools and their limitation. Reporting tools provide metrics that helps you track the performance of your email campaigns. Metrics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies are some of the avenues in your email campaign you can explore using reporting tools.

Mobile-Friendly

One of the findings in a recently conducted study state that about 68% of emails were opened on a mobile device. In addition to this, another survey way back 2014 manifest that if an email does not display correctly on mobile, 71.2% will delete it immediately. Therefore, it is important to make sure that the ESP you can optimize you emails for mobile.

ESP Support

You’d want an ESP who will provide you hassle-free, round the clock admin support. Having to face an infuriating email issue late at night or at dawn without a prompt aid from your ESP or being passed around from rep to rep before reaching the actual technical resource will surely burst your bubble.

Security

An ESP should guarantee you the privacy and safety of your email data. With that being said, it should operate on a standards-based encryption and protections to keep your emails secure from threats. Also, look over your prospect ESPs’ IP evaluation from Internet Service Providers. If they fall below a certain score, emails they send are bound to be automatically rejected and will be classified as spam.

Cost

When doing a pricing research, be inquisitive and delve into ESPs contract terms and fines for cancellation. Don’t be lured by those appealing introductory rates. Save yourself from being inconvenienced by inflexible contracts, hidden charges and heavy fines for cancellation. Remember to not ever settle on a mediocre service in exchange of saving money.

             Choose your Email Service Provider wisely!

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Be The Knight and Shining Armour!

posted by Margaret Spencer on September 20, 2016

         It’s given that B2B sales people should possess problem-solving ability. This allow them to seek and identify problems in a prospect’s organization and use it to pitch in a tempting offer of solution. However, this ability should not just be limited to them. A rather well-executed one in the area of […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | marketing ability | Marketing Tips with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data […]

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


The Benefits of Your CRM and How to Maintain Its Data Accuracy (Part 1)

posted by Margaret Spencer on September 13, 2016

Customer Relationship Management or CRM pertains to the approach of managing business interactions with current and potential customers or clients and the data and information related with them. CRM is manifested today as IT systems and software created to administer such interactions. It is important that your business consider CRM because its benefits aren’t something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Business Database | data tips | Database Leads | Lead Generation | Lead Nurturing | Marketing Tips with no comment


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