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B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

The Lover

A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and sensual pleasure and wishes to be in a relationship with the people, the work, the experience and the surroundings they love. As an epitome of love and intimacy, they fear to be alone, to be a wallflower, to be unwanted and unloved. They are susceptible to losing their identity as they are the type that does anything and everything to attract and please others. They can be shallow and obsessive.

Businesses with the lover brand archetype display themselves as glamorous, with an emphasis on sensual pleasure and building relationships (i.e. creating intimacy, inspiring love, giving off the vibe of being appreciated and belongingness). Victoria’s Secret, Godiva, Marie Claire, Reeses and Chanel are brand examples of this archetype.

The Magician

The magician is a self archetype and is categorized under the “ego” cardinal orientation. Also go by the names the catalyst, charismatic leader, medicine man, alchemist, mentor, and shaman. “I make things happen.” is their chant. They are intelligent, visionary, charismatic, imaginative, idealistic, spiritual and driven. They’re great in finding win-win solutions and make the complex appear simple; That sometimes, their ability can be considered supernatural. They are powered by their desire to understand the fundamental laws of how the world or universe works, and it is their ultimate goal to make their dreams come true and create something special. Unforeseen negative consequences of their exploration agitate them. They are likely to be manipulative, dishonest and detached from reality.

Businesses that wears the magician’s hat build up themselves as the gateway to transformative, expansive knowledge and experience, that is, promise to transform their customers or present a transformative product or service. Brand embodying this archetype are Disney, Apple, Axe, Xbox and TED.

The Outlaw

A soul archetype whose cardinal orientation is “freedom.” The outlaw is also called rebel, revolutionary, wild man, the misfit, activist, gambler, maverick, and reformer. Fittingly believed in the expression “Rules are made to be broken.” They are free-spirited, brave, iconoclastic, wild, catalysts, outrageous, rule breakers and fights for radical freedom. They are driven by desires of revenge or revolution and intends to destroy what is not working (for them or the society). Being powerless, ineffectual and trivialized apprehend them and are inclined to go over to the dark side, be destructive, out of control and nihilistic.

Businesses who takes on this archetype promote themselves as an agent of change, advocate for the disenfranchised and either help retain values that are threatened by emerging ones or pose themselves as an alternative to the mainstream. They break with industry conventions and allow people to do so. Brands wearing rebel well are Harley Davidson, Diesel, Virgin, and Betabrand.

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B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

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Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

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B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

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