Are you really sure that you’ve already covered every tiny bit of detail in your email campaign? Well, most of you will probably blurt out a vehement “yes” at this question without a moment’s notice, but not everyone who thinks so can readily supply a good explanation for his or her reply. The truth is there are things about email campaigns that get easily overlooked because, compared to the grander scheme of things, these components are considerably small. Nonetheless, some of these “small” items do have a big impact on your emailing list audiences and are thus worth pondering upon.
As practitioners of the science of email marketing, we’re naturally drawn toward things in our campaign that can easily be observed or measured. However, email marketing is an art as well and requires recognizing elements that can’t be gauged directly in order to produce a masterpiece. This post looks at five of such intangibly small things as well as how and why each appears to have a huge effect on recipients in your business mailing contact list.