Problem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them out in specific areas through solutions-based email content. If you can manage to offer sensible and workable solutions to some of the problems that the people in your executive contact list face, then you’d certainly earn their trust and ultimately their business.
Striving to deliver solutions-based emails in your campaign can impact both your short-term and long-term marketing results. In the near-term, you’re sure to generate more favorable performance metrics in the form of higher open and click-through rates along with minimal unsubscribe and bounce rates, if you apply a solutions-oriented email content strategy. For the longer-term, your problem-solving efforts are sure to build your reputation and develop trust and loyalty. (more…)