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How to Annoy or Even Anger Your B2B Email Marketing Contacts: Some Worst Practices to Think About

posted by Margaret Spencer on July 16, 2012

contact database, contact database provider, b2b contact databaseLet’s start off with a bit of a disclaimer. Don’t let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recipients from a B2B contact database for marketing or sales purposes. Watch out for the following items and avoid them at all costs.

The below list is based on a blog post by Corey Eridon published in Hubspot Blog (see link at end of text). Corey mentions 16 flat-out incorrect (even illegal) email practices that many B2B email marketers are vulnerable to commit. For our purposes, we’ll take a look at eight of the most serious of such mistakes and explain them a bit. Without further ado, here they are:

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Posted in B2B Contact Database | Business | Contact Database | Contact Database Provider | marketing | sales with 3 comments


mailing list, managers mailing list

Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea

posted by Margaret Spencer on July 13, 2012

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]

Posted in B2B Mailing Lists | Business | Business Advice | Business Mailing List | Contact Database Provider | Database Providers | E-Mail Lists | marketing | Marketing Tips | sales with no comment


email list, email list company

How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy Steps

posted by Margaret Spencer on July 9, 2012

Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation. However, without a sound system, your tests and test results […]

Posted in Business | E-Mail Lists | List Providers | marketing | sales with no comment


contact database, business contact database, executive business contact database

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


email list, email list provider, executive email list

Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


business list, business list service, managers business list

How to Extend the Shelf Life of Your B2B Email Content: Ideas from a Content Marketing Guru

posted by Margaret Spencer on June 29, 2012

The average corporate recipient sifts through 105 emails a day, according to IBM’s Email Deliverability Report. A study published by the Nielsen-Norman Group reveals that email users typically spend about 51 seconds reading a single newsletter. This means emails already take up 1.5 hours from the daily schedules of contacts like decision-makers in your managers […]

Posted in B2B Leads | B2B Mailing Lists | Business | Business List | Business Mailing List | List Providers | marketing | sales with no comment


contact lists, contact lists company

Common B2B Email Marketing Issues: How to Identify & Fix Them

posted by Margaret Spencer on June 28, 2012

At some points in our lives, things just don’t go our way. It’s really no different in B2B email marketing where a lot of things can and will go wrong; from the start of building an contact database to the actual qualification of the leads. But, be that as it may, the more important thing […]

Posted in Business | Contact Lists | List Providers | marketing | sales with no comment


contact list, CEO contact list

Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

posted by Margaret Spencer on June 27, 2012

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | CEO mailing list | Contact Database | Contact Database Provider | Contact Lists | marketing | sales with no comment


contact list, IT contact list

What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of […]

Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


Drama Masks

How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


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