US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog / Business / marketing

Blog

leads database, IT leads

Software Marketing Survival Guide: Tip #10 – Best Practices for Building and Maintaining Trust

posted by Margaret Spencer on June 1, 2012

leads database, IT leadsThe lack of trust from customers and prospects is one of the causes of failure not only in marketing but also in business as a whole. That’s why this blog post focuses on five best marketing practices to develop and maintain trust not merely to convert your IT leads into paying customers but to build customer loyalty as well.

1. Represent your brand. A brand is the totality of the experiences and expectations your customers or prospects have with your product or service. Thus, to a large part, your brand depends on perception. As such, you want your clients and prospects to positively perceive your product, your employees, your processes, your company, and you.

2. Communicate responsively. At every level in dealing with your customer or prospect, you have to respond to or initiate a meaningful, informative conversation. Whether growing your IT leads database or nurturing your software customers, you have to communicate with them in such a way that they always get something in return.

(more…)

Posted in Business | Fresh Leads | IT Leads | IT List | Leads Database | marketing | sales with no comment


software leads, fresh leads

Software Marketing Survival Guide: Tip #9 – How to Plan a Successful Product Launch

posted by Margaret Spencer on May 31, 2012

As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in. In order to be successful and generate enough software leads or buyers, a new software launch must be carefully planned, and here’s how: Apply the 4 […]

Posted in Business | Fresh Leads | marketing | Marketing Tips | sales | Software Leads with no comment


fresh leads, leads database, database provider

Software Marketing Survival Guide: Tip #8 – Checklist for Writing Press Releases

posted by Margaret Spencer on May 30, 2012

Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responses, generate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon. Follow the “checklist” below to come […]

Posted in Business | Leads Database | marketing | Marketing Tips | sales with no comment


mailing list, IT mailing list, mailing list company

Software Marketing Survival Guide: Tip #7 – Avoid These Email Marketing Tripwires

posted by Margaret Spencer on May 29, 2012

According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing. That’s why you need to avoid the […]

Posted in Business | Business Advice | Business Mailing List | IT List | mailing list services | marketing | Marketing Tips | sales with no comment


leads database, leads database provider, database provider, IT leads database

Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

posted by Margaret Spencer on May 28, 2012

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

Posted in Business | Business Advice | Business Database | IT Contact Database | IT List | Leads Database | List Providers | marketing | Marketing Tips | sales with 2 comments


Software Marketing Survival Guide: Tip #5 – What to Blog About

posted by Margaret Spencer on May 25, 2012

As much as 80% of blogs created end up being abandoned within two months of their existence. Despite the major role that active blogging plays in communicating with our target prospects, growing our B2B database, and promoting our brand, this percentage shows how little many people think of blogging as a marketing device. As a […]

Posted in Business | Business Advice | Business Database | Contact Database | Database Providers | Leads Database | marketing | Marketing Tips | sales with no comment


Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

posted by Margaret Spencer on May 24, 2012

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider […]

Posted in Business | Contact Database | Database Providers | IT Contact Database | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

posted by Margaret Spencer on May 23, 2012

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy […]

Posted in Business | Business Advice | Business List | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

posted by Margaret Spencer on May 21, 2012

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]

Posted in Business | Business Advice | Business Contact List | Business List | Contact Lists | List Providers | marketing | sales with 2 comments


Page 33 of 38« First..1020..323334..Last »
Back Top