Let’s start off with a bit of a disclaimer. Don’t let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recipients from a B2B contact database for marketing or sales purposes. Watch out for the following items and avoid them at all costs.
The below list is based on a blog post by Corey Eridon published in Hubspot Blog (see link at end of text). Corey mentions 16 flat-out incorrect (even illegal) email practices that many B2B email marketers are vulnerable to commit. For our purposes, we’ll take a look at eight of the most serious of such mistakes and explain them a bit. Without further ado, here they are: