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contact lists, C-level contact lists

How to Create Solutions-based Email Content for Your C-level Readers

posted by Margaret Spencer on August 3, 2012

contact lists, C-level contact lists, executive contact list, contact databaseProblem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them out in specific areas through solutions-based email content. If you can manage to offer sensible and workable solutions to some of the problems that the people in your executive contact list face, then you’d certainly earn their trust and ultimately their business.

Striving to deliver solutions-based emails in your campaign can impact both your short-term and long-term marketing results. In the near-term, you’re sure to generate more favorable performance metrics in the form of higher open and click-through rates along with minimal unsubscribe and bounce rates, if you apply a solutions-oriented email content strategy. For the longer-term, your problem-solving efforts are sure to build your reputation and develop trust and loyalty. (more…)

Posted in Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with 6 comments


contact database, calling list, email list

Six Must-know Tips on Marketing Data Quality that Every B2B Marketer Should Apply

posted by Margaret Spencer on August 2, 2012

Regardless of whether you’re running a multi-channel campaign or a single-platform project, your marketing efforts’ success depends, to a large extent, on the quality of data at your disposal. Nowadays, more than ever, B2B marketers rely on data stored in such formats as a targeted cold calling list, email/mailing list, marketing/sales contact database, and sophisticated […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with no comment


contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


contact database, contact list

Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


leads database, contact database, marketing database

How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


contact list, email list

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups

posted by Margaret Spencer on July 20, 2012

In an article posted on Forbes Online titled “For Startups: Video Rules, Text Drools,” Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications. He mentions audiences generally prefer video over text because the former conveys a great deal of information in a […]

Posted in Business | Contact Lists | E-Mail Lists | List Providers | marketing | sales with 1 comments


mailing list, b2b mailing list

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


contact database, contact database provider, b2b contact database

How to Annoy or Even Anger Your B2B Email Marketing Contacts: Some Worst Practices to Think About

posted by Margaret Spencer on July 16, 2012

Let’s start off with a bit of a disclaimer. Don’t let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recipients from […]

Posted in B2B Contact Database | Business | Contact Database | Contact Database Provider | marketing | sales with 3 comments


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