With 161 million users and counting, LinkedIn is certainly the largest professional networking site today, growing at a rate of 2 new subscribers per second. As such, LinkedIn is one of the top destinations for marketers to generate online B2B leads. LinkedIn offers new opportunities for B2B email marketing with many features and functionalities useful to our campaigns.
This post talks about six tactics for B2B email marketers to enhance their results through incorporating LinkedIn into their projects.
The idea of using social networking sites to boost email marketing results is certainly not new. Studies have shown that 36% of B2B marketers integrate social sites like LinkedIn, Facebook, and Twitter as part of their email marketing strategy. Of these, around 25% prioritize building leads database and B2B mailing lists while 35% say they use these sites to announce upcoming email newsletters and other content.
Exactly how LinkedIn fits in your B2B email marketing campaign depends on the purpose you want to achieve. These goals are basically three-fold: to build mailing lists, to syndicate content, and to gather/share information. This post gives you two tactics for each as follows: