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5 Exciting Ways to Segment Your B2B Leads Database

posted by Margaret Spencer on September 14, 2012

contact database, leads database, b2b marketing leads databaseB2B Sales leads come in all shapes and sizes but, more crucially, they come from different stages in the purchasing cycle and play varying roles in the buying decision. As such, it’s important to tell them what they want to know precisely at the time and state-of-mind they’re in – that is, if you intend to keep them engaged all throughout. In addition, efficiency requires prioritizing the most promising leads accordingly. This is where leads database segmentation comes in with bells on.

At this point, we need to make a distinction between static segmentation methods and more dynamic (and thus, more exciting) techniques for segmenting a B2B marketing leads database. The problem with static segmentation is that it fails to take into account that today’s B2B marketing campaigns are dealing with moving targets. The traditional demographic-based prospect profiling simply cannot catch up with leads as they proceed with their buying journey.

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Posted in Business | Contact Database | marketing | sales with no comment


mailing list, contact list, contact database

5 Things in Your Campaign that Has a Big Impact on Your Emailing List Audience

posted by Margaret Spencer on September 13, 2012

Are you really sure that you’ve already covered every tiny bit of detail in your email campaign? Well, most of you will probably blurt out a vehement “yes” at this question without a moment’s notice, but not everyone who thinks so can readily supply a good explanation for his or her reply. The truth is […]

Posted in Business | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


contact database, email list

Top 6 Qualities of Great Content for Your B2B Email List

posted by Margaret Spencer on September 12, 2012

What are great email content materials made of? A lot of basic elements comprise content, but only a few taken in the right amounts can really make the difference between emails that get the job done and emails that end up in the junk folders of recipients in your B2B email list. To give you […]

Posted in Business | Contact Database | E-Mail Lists | marketing | sales with 1 comments


US company lists, contact lists

5 Low-Tech Tips to Personalize Emails for your US Contact List

posted by Margaret Spencer on September 11, 2012

If your email marketing campaign revolves around working with an active US contact list, then a little bit of personalization can take your project a long way. With the vast amount of data available online and offline to help you profile your contacts, there’s almost no excuse for neglecting to personalize your email marketing communications […]

Posted in Business | Contact Lists | marketing | sales with no comment


business list, UK email lists, UK business lists

5 Key Areas to Prioritize for Your Business List of Email Recipients

posted by Margaret Spencer on September 10, 2012

An insightful UK-based study collaboratively conducted by B2B Marketing and Circle Research shows current trends and benchmarks for email marketing in the B2B setting. The report highlights several key findings, most notable of which is the ranking of specific areas in a typical B2B email campaign according to priority given by study participants. These trends […]

Posted in Business | Business List | marketing | sales with no comment


contact list, contact database, UK email list

4 Quick Tips on Leveraging Blogs to Grow Your UK Contact List Fast

posted by Margaret Spencer on September 7, 2012

Nearly 4 out of every 10 B2B marketers (39%) say that blogs are their most ‘valuable’ content property. That’s according to data released by Eloqua just recently and, to some extent, this revelation comes as no surprise if you take into account how active blogging is helping brands engage with their audiences. Companies have been […]

Posted in Business | Contact Database | Contact Lists | marketing | sales with no comment


Direct Mail | Contact Lists | Mailing List Provider

Statistics for Direct Mail

posted by Margaret Spencer on September 7, 2012

Figures for direct mail marketing for the year 2012. Article source: http://www.centralmailing.co.uk/blog/direct-mail-statistics-2012/ Contactdb is one of the largest business mailing list provider in the U.S.A. Our database of 20 million targeted business sales contact lists is updated daily by a team of dedicated marketing professionals. Whether your purpose is to find additional contacts or to update […]

Posted in Business | Contact Lists | marketing | sales with no comment


sales lead database, calling list

Trying to Build a Bigger Sales Lead Database? Make it Smaller First!

posted by Margaret Spencer on September 6, 2012

Herein lies the irony: how can you expand your sales lead database by compressing it? The answer is more obvious than you might think: quality over quantity. It’s utterly pointless to stuff your leads database with as much prospects as you can without considering how qualified or warm each entry actually is. In this way, […]

Posted in Business | Calling List | marketing | sales | Sales Leads Database with no comment


contact database, sales leads database

Why Triggered Emails Boost Brand Experience for Recipients in Your Contact Database

posted by Margaret Spencer on September 5, 2012

Studies have shown that well-developed and well-placed triggered or transactional emails can markedly increase revenue generation with an existing customer or prospect contact database. More importantly, however, these types of email messages enhance the brand experience that recipients encounter, resulting in better loyalty and retention in the long-run. We’ve briefly talked about this effect in […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with 1 comments


contact list, contact database

5 Tips on Setting Up Your B2B Contact List for the Direct Mail-Email Marketing Tandem

posted by Margaret Spencer on September 4, 2012

Much has been said about “email vs. direct mail,” but you don’t hear that many people talking about combining email and direct mail for recipients in your B2B contact list. Are these two marketing channels really that mutually exclusive? Wrong. In reality, these two methods work well together if properly integrated in a unified campaign, […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


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