After surviving a long, treacherous journey and finally arriving at the recipients’ inboxes, your emails can take a well-deserved breath of fresh air. But this doesn’t mean their troubles are over – not by a long shot. Once in the inbox, your email is just one of about 110 messages that your contact list recipients have to content with on a typical day. With time already at a steep premium, how can you make your target audience open and read your messages?
Apparently, the odds are stacked heavily against most emails being opened and read by the intended recipients. Although IBM says that a good 83% of messages arrive at their desired inboxes, message overcrowding exerts a more influential pull on the fate of your emails. According to the Radicati Group, daily inbox traffic is expected to grow from 105 messages per user in 2011 to about 125 emails per user in 2016.