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5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

posted by Margaret Spencer on October 14, 2016

Words have the power to both compel and drive prospects away. In B2B telemarketing, using certain word or phrases can have an impact on the call. Wrong words or phrases can leave a bad taste in the prospect’s mouth but the right ones can certainly earn you their good side. Let us a take a look at the 5 words that got prospects cringing and the other 5 that got them engaging.

5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

1. Honestly

Your motive may be entirely positive when using this word but it would actually have the opposite effect to your prospects. If you have to tell them that you’re being honest at a particular part of the conversation then that can imply that what you say beforehand isn’t truthful. You’ll be  having them do a double take of what you said, be suspicious of you instead of trusting you.

2. Quality

Ironically, this word has been mostly used by companies who offer poor service than those who really do render a quality service. So you can’t expect this word to be welcome with so much enthusiasm.

3. Sign/Signature

Bringing up signs or signature is like being anxious to get to the topic of prices and figures and your prospect handing over their money.

4. Perhaps/Maybe

It’s going to be difficult for the prospects to commit to you when you seem to be unsure of what you are saying. These words are evasive and wouldn’t guarantee anything to your prospects.

5. Cheap

Indeed, you may have the cheapest price in the market. However, using this term can backfire because this degrades the value of your product or service.

5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

1. You

According to research, this word (along with our names) trigger specific responses in the brain that appeals directly to our sense of identity. It’s also among the top power words in the English language. Given this, it’s often used to make a connection with prospects (even in email marketing). Well, it’s always about the prospects and what’s in it for them, is it? Not for your company.

2. Do

You want to give off the feeling of confidence and competency to your prospects to make them say yes. But remember, it is not something you can make them perceive if you keep on saying that you would just try instead of giving them assurance that you would actually do it. What’s the use of proposing your help to them in the first place anyway?

3. Or

Give your prospects options when offering a proposal. Constraining them to a single choice may mean inflexibility on your part and can turn them off.

4. We

Instead of saying “you should”, start off with “should we…?”. This way, you avoid sounding demanding and more of suggesting in presenting your proposal.  It might grind your prospects gears being told what to do.

5. Value

Another case of WIIFM. You can talk about how impressive your product or service to the prospects until your blue in the face but if you can’t make them see sense why they need it, don’t even bother.

Be wary. Avoid those words that are killing your B2B telemarketing and retain those that are boosting it.

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 3)

posted by Margaret Spencer on October 12, 2016

Send a Request for Proposal (RFP) and evaluate response based on fixed criteria You can further narrow down or even finally get to choose one from your B2B telemarketing firm prospects by distributing RFPs. First, you need to lay out details about your business profile, status quo, requirements, and expectations. You can follow this up […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 2)

posted by Margaret Spencer on October 11, 2016

Investigate about their telemarketers. Figuratively speaking, your telemarketing campaigns are  like wars and the frontline soldiers are going to be the telemarketers. If this is the case, do they have the necessary ammunitions lock and loaded? Or if it all comes down to hand to hand combat, are they skilled enough to take it head […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Thrive for a content that BANGS Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty. Becoming a thought leader in the field/industry you’re […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


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