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Three Reasons Why Your Email Marketing isn’t Effective

posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge obstacle in reaching customers.

And if you still think about launching a mass email marketing campaign, just a heads up, “REFINE YOUR STRATEGY!” just so you won’t be disappointed in the results.  Because Despite your efforts in creating email templates and updating your email lists, if you don’t have enough open rates or clicks, you’re just wasting your time.

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EMAIL MARKETINGThere are a few reasons why your email marketing efforts isn’t that effective in today’s environment, and here’s some of those reasons with a suggestion that might fix it.

Not Knowing Your Customer

Back then, Blind Sales pitch works marvelously, but nowadays it isn’t enough to win customers.  There are a variety of methods you can learn from, but it doesn’t give you completely a 100% in knowing them. Just by making note of behaviors about email opens, clicks and unsubscribe, you may get to know your customer better.

Your Subject Line Doesn’t Stand Out

Just like what I’ve mentioned, your customer or prospects are looking for interesting emails. That being said, it isn’t the content that can attract those prospects but the subject line. Of course, your subject line should be connected with the content of your email.

Personalized subject lines can be a big help, but inserting a client’s first name doesn’t really work. Instead, you should use the subject line to grab the attention of the prospects, whether it’s through the use of humor and fun, or something that meets your customers’ eyes.

You’re overdoing it!

Here’s one thing that you should really avoid when doing an Email marketing campaign, and that’s overdoing it. Abusing it will result in an unsubscribe link. Play it cool and simple and you won’t have to run with an unsubscribe reply.

 

Email marketing still plays a vital role in reaching out customers, but as businesses became savvier, the pressure is on how to create a perfect email that client will appreciate, will drop rapidly.

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


Why Purchasing Record Lists Can Be Rewarding (In Business and in Love??)

posted by Margaret Spencer on February 3, 2016

“For three years of being single, who would have thought that I would find someone unexpectedly when I purchased a list? I met someone that is caring, understanding and a business owner like me. And now, we’ve been thinking of merging our business together. Thanks to a set of lists, I found my perfect match. […]

Posted in Business | Database | marketing | Purchasing Record Lists | Record Lists | Valentine's Day with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


Data profiling: 100% accurate data? It’s a Hoax (And here’s why)

posted by Margaret Spencer on February 1, 2016

Data Profiling isn’t your average, “get that information and be done with it” type of job. The main reason why some companies offer Database it’s because they know that some companies will have a hard time in getting information over the net. And that’s because some business owners aren’t good at computers. But that’s only […]

Posted in B2B Leads | B2B Mailing Lists | Business | data profiling | Database Leads | Lead Generation | profiling with no comment


Is Phone Verification Worthless?

posted by Margaret Spencer on February 1, 2016

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the […]

Posted in B2B Contact Database | B2B Leads | Business | data verification | Phone Verification with no comment


Data Profiling 101: Don’t stop searching for what they ask of you

posted by Margaret Spencer on January 27, 2016

Agreeing to be 100% accurate means suicide for the online researcher, that’s why some online researchers will say what clients wants to hear but gives them only 80% of its work. And the sad part of it, is that within these 80% record lists, some of them are inaccurate and duplicates, which isn’t part of […]

Posted in Business | data cleansing | Data Records | data tips | Database Leads | Database Providers | marketing | sales with no comment


Should we focus on Hot Leads Rather Than Cold Leads?

posted by Margaret Spencer on January 15, 2016

At some point in our B2B marketing career, we began to wonder whether we should only focus on Leads that meet our qualifications. Some will think that “Hot Leads are Better rather than Cold Leads, We won’t have to convince Hot Leads. So Why, bother?” Well, at least, some of you have already grasped the […]

Posted in Business | Business Advice | Lead Generation | Lead Nurturing | Leads Database | marketing with no comment


What Clients Don’t Know about Data Profiling

posted by Margaret Spencer on December 8, 2015

What Clients Don’t Know about Data Profiling There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile. There are some business owners who will […]

Posted in Business | Business List | Contact Lists | data cleansing | data profiling | data verification | Email Marketing List | marketing | sales with no comment


One does not simply

Data Profiling: One does not simply profile (And here’s Why)

posted by Margaret Spencer on November 24, 2015

When you’re in a Data profiling job, you will always hear some clients asking for something like this, “Can you produce 200 records daily?” “I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you” Well, it isn’t that hard of a job when you don’t […]

Posted in Business Advice | Business List Provider | data profiling | Database Leads | Database Providers | database specialists | marketing | profiling | sales with no comment


email-marketing

Stop doubting! Email marketing is the new black!

posted by Margaret Spencer on November 17, 2015

Ever heard the saying Orange is the new black? Or anything that associates with the new black saying? Maybe you’ve heard of it from a movie or saw it on the social media? But let me tell you one thing, even if its old or new, people will decide what’s trending or not. Email marketing […]

Posted in Business | E-Mail Lists | e-mail marketing | E-mail marketing services | Email List Provider | email lists for lead generation | marketing | sales with no comment


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