Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is for campaigns for customer acquisition to be kept at a steady pace.
Internet Service Providers of ISPs are getting more and more reliant on addressee appointment levels in order to evaluate senders and regulate inbox settlement, having a high rate of unresponsiveness on the list can demonstrate to be catastrophic if left abandoned. (more…)