The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are.
However, it can connote plenty of unalike things.
There is a great space of room on the range between knowing everything there is to know about each customer along with tailoring communication in order to reach them individually and knowing close to nothing about customer’s preferences and maxing out the mass communication without impunity.
Customary subdivision techniques are apparent: the usage of data to motivate a directed communication approach for specific customer clusters.
Here are some tips in on how to effectively research on customer data
- Magnitude. The greater the magnitude of the data means that there is more space in the database and, of course, lesser data occupies less space. If it is the information sheet that one of the customers is a male, 44 years of age and lives in Germany, then this means that the company possesses more information and can surmise what are his preferences. (more…)