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How to Know When It’s Time to Purchase a Targeted Email List

posted by Margaret Spencer on July 26, 2017

How to Know When It’s Time to Purchase a Targeted Email List

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad rep that purchased contact lists have been getting these days?).

Let’s scratch that! Purchased contact lists work just fine! You just have to really know how to use them in your campaigns. Properly managed, they can give you endless possibilities for acquiring good, warm leads. But before you get too excited, you need to find out first whether now is the right time to make the purchase. Here are three factors that will help you decide on that.

When your email list is not sufficient to generate leads

Let’s face it. The only way you’re going to acquire more leads is to reach more prospects and in order to reach more prospects, you need to obtain more contacts. Having a meager record count in your email list will get you nowhere near “more leads”. Purchasing an email list is a fast way to fill the funnel and allows you to proactively expand your reach to your target audience.

When your inbound marketing endeavors take too much time

No one’s going to argue against this. Inbound marketing is a proven and tested approach. However, it’s also undeniable that it can take quite some time (especially if you’re a start-up) before it picks up traction. Time is gold. Lead generation per se is a time-consuming process so you might want to give it a push by purchasing a targeted email list.

When your existing email list is more of a liability than an asset

Even a consent-based email list doesn’t guarantee hassle-free email delivery. Ever experienced a high bounce rate? How about a low response rate, or an overwhelming number of spam complaints? Chances are, your emails aren’t landing where they are supposed to and that dirty data are swarming your email lists! This kind of data is bad for your email marketing campaign! It can potentially damage your sender score and reputation with email providers and consequently hinders email deliverability. In this case (and especially if you aren’t also equipped to do data hygiene checks), you can seek help from a reputable database solutions provider. They do the job for you. Plus, some of them even offer targeted email lists you can readily purchase (professionally vetted by database specialists!).

Now you know whether you need to go out and buy a list. When you’re suffering from a lack of leads due to an inadequate email list, when your inbound marketing efforts take too long to get results, and when your email list becomes more of a burden than a benefit, it’s time to make a move! Purchase your targeted email list now! Engage and nurture every single contact on a bought email list and keep moving toward your lead generation goals!

Posted in B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


The 4 K’s of Good Sender Reputation for Email Marketing

posted by Margaret Spencer on July 24, 2017

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | data cleansing | data tips | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | Leads Database | marketing | Marketing Tips | Record Lists | Sales Leads Database with no comment


3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Sending To Your Bought B2B Contact List Like A Boss

posted by Margaret Spencer on July 17, 2017

  Developing your B2B contact database in a short amount of time or even overnight isn’t so impossible! How? You can’t go wrong in buying a B2B contact list! However, some  business owners are reluctant to use bought data. They view sending to a contact list as risky. But that should not be the matter […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Data Records | data tips | Database | lead acquisition | Lead Generation | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | sales with no comment


B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

posted by Margaret Spencer on July 14, 2017

If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having […]

Posted in appointment setters | B2B Appointment Setting | B2B Contact Database | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Database | lead acquisition | Lead Generation | Leads Database | marketing | marketing ability | Marketing Tips | sales | sales ability | Sales Leads Database | telemarketers | telemarketing tips with no comment


Getting B2B Sales Done in B2B Marketing

posted by Margaret Spencer on July 13, 2017

The art of persuasion is any sales representative’s weapon. At best, they can make a prospect say that consecutive yeses. This is their part as a business educator. However, they still need to be present at the signing of contract in light of the fact that objections may arise despite of it being the end […]

Posted in B2B Marketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Sales Leads Qualifying Questions and Attributes

posted by Margaret Spencer on July 10, 2017

Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales | sales ability with no comment


The Significance Of Values in Fortifying B2B Sales in B2B Marketing

posted by Margaret Spencer on July 7, 2017

In B2C marketing, the principal key is winning over customer’s mind and hearts and giving them a feeling of oneself. This can be seen in business behemoths like Apple or Nike. On the other hand, in B2B marketing, stat-driven procedures where the best value of proponent sells best. Main point is, the psychological way of […]

Posted in B2B Marketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales with no comment


Sales Leads Fallacies You Should Be Aware Of

posted by Margaret Spencer on July 6, 2017

We are already in the third quarter of the year and lean months are fast approaching. Looking for sales leads during these times are rather a ride in the struggle bus. Business owners are setting up their operation, instead of their marketing scheme, for the holiday season. Consumers are likewise bustling to get ready for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | sales with no comment


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