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Why Should You Include Telephone Survey in Your Business?

posted by Margaret Spencer on October 17, 2016

Why Should You Include Telephone Survey in Your Business?Businesses that are starting up, launching a new product or service or assessing their customer service are bound to do a market research. Of which, the results are ultimately used to respond to the needs and preferences of the target market. Information is the main ingredient in a market research and marketers have been using different methods of getting such (e.g. online surveys, mobile surveys, face to face interview, etc.). Among these methods is telephone survey. It maybe is traditional, but it’s still popular. Its response rate is also high compared to any survey methods in market research. Aside from these facts, here are more reasons why you need to include telephone survey.

  • Large scale accessibility. With telemarketing survey, reaching a wide geographical range is possible even for small businesses. Establishments and almost all households in the United States has a land-line phone. This fact makes it viable to talk to any customer in any market, virtually.
  • Ensures respondents’ anonymity. Reluctance in engaging to sensitive topics is inevitable especially in the case of people who highly regard confidentiality. However, telephone surveys provide a high level of anonymity. Thus, permitting respondents to be more open and honest with their answers.
  • Personal. When you take the time to contact and talk to customers, you give them the impression that your business cares about hearing their feedback. Another thing is, you’re also giving them the opportunity get answers straight from an administrator in case they have queries regarding your product or service.
  • Facilitate better response. In self-administration surveys, respondents tend to skip questions particularly those that they don’t understand or are confusing them. But in telephone surveys, the order of the presentation of items can be controlled, and the caller can immediately correct misinterpreted ones. Also, compare to the type of survey mentioned above, open-ended questions are likely to be answered exhaustively by the respondents in a telephone survey.
  • Cost and time-efficient. Save yourself from allotting postal, travel or catering costs. Minutes of phone call costs little with most phone plans. Moreover, when you call your respondents, it usually compels them to give you time for the survey right there and then. Or if they wouldn’t grant you the time, your callers could simply move over to another contact. Unlike web or mail survey, respondents can easily choose to ignore it or take them some time before answering it. If you’re reaching a particular time-bounded quota, the latter type of surveys can significantly inconvenience you (and a whole lot of it couple with Internet connectivity issues and instructions on returning physical mails).

When you integrate a correct approach, unique style, perfect choice of words and genuine intention, telephone survey could be just the right method in understanding your market.

Posted in B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | Marketing Tips | telemarketers | telemarketing tips with no comment


5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

posted by Margaret Spencer on October 14, 2016

Words have the power to both compel and drive prospects away. In B2B telemarketing, using certain word or phrases can have an impact on the call. Wrong words or phrases can leave a bad taste in the prospect’s mouth but the right ones can certainly earn you their good side. Let us a take a […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 3)

posted by Margaret Spencer on October 12, 2016

Send a Request for Proposal (RFP) and evaluate response based on fixed criteria You can further narrow down or even finally get to choose one from your B2B telemarketing firm prospects by distributing RFPs. First, you need to lay out details about your business profile, status quo, requirements, and expectations. You can follow this up […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 2)

posted by Margaret Spencer on October 11, 2016

Investigate about their telemarketers. Figuratively speaking, your telemarketing campaigns are  like wars and the frontline soldiers are going to be the telemarketers. If this is the case, do they have the necessary ammunitions lock and loaded? Or if it all comes down to hand to hand combat, are they skilled enough to take it head […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Thrive for a content that BANGS Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty. Becoming a thought leader in the field/industry you’re […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


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