We all have worries that wake us up in the middle of the night. But nothing makes us leap out of our beds, gasping for air and sweating profusely, more than the nightmarish scenario of working with a bad email marketing contact list. Poor lists lead to poor results, and no self-respecting email marketer wants anything less than campaign perfection. So, to avoid spending another sleepless night hoping and praying, try looking for issues that typically plague marketing lists instead and have them fixed at once.
No matter what kind of email campaign you’re running, it all starts with the list. Undervaluing this vital component leaves your campaign severely compromised from the start. As if to make life even harder, lists aren’t simple things to manage. There are a lot of issues that you have to address when working with lists regardless of whether grown in-house or acquired through an email list provider.