US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog / Business

Blog

contact lists, email lists

Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

posted by Margaret Spencer on August 15, 2012

contact lists, email listsContact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer be as effective as they once had been, especially in the light of recent developments on how people access emails and consume information. This post looks at five additional segmentation criteria you can use to extend your present list management strategy.

The reasons why conventional contact lists segmentation methods may no longer be up to the challenges of today’s email marketing landscape lie in the changes that started taking place in recent times. Among these trends is the increasing use of mobile devices not only for accessing the Web but opening and working with emails as well. The next culprit would be the transformation in email filtering and management technology. Messages in an inbox are no longer sorted chronologically but according to the recipient’s preferences.

(more…)

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales | Sales Leads Database with no comment


contact database, contact lists

How to Create 15-Second Email Messages for Recipients in Your B2B Contacts List: Lessons from a World-Class Marketing Coach

posted by Margaret Spencer on August 14, 2012

Can you explain some idea, proposal, or offer to recipients in your active B2B contacts list through an email message that won’t take them more than 15 seconds to read and act on? If you can, then stop right here; you don’t have to read on. For those who answered “no,” don’t worry. This post […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with 2 comments


contacts list

Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start

posted by Margaret Spencer on August 13, 2012

Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact lists, bad timing, dull content, etc. However, the most striking reason would be that some email campaigns weren’t meant to succeed long before they even begin, […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 3 comments


contact database, email database

Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


c-level executives lists, contact database, contact lists

Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


contact database, contact lists

Top 8 Tips on Optimizing B2B Landing Pages You Can’t Afford to Ignore

posted by Margaret Spencer on August 7, 2012

In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn’t) taken in its entirety. But are your landing pages really “converting” as much recipients from your business contacts list as you planned? […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Leads Database | marketing | sales with no comment


contact lists, calling lists

Eight B2B Marketing Tips for Boosting Revenues through Up-selling & Cross-selling

posted by Margaret Spencer on August 6, 2012

So, you’re about to close some deals – you’re preparing to send a sales engagement email message to recipients in your sales-ready contacts list or set up a meeting with qualified prospects from your calling list. But, wait one second. Wouldn’t it be better if you could increase the potential sales value of those pending […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with no comment


contact lists, C-level contact lists

How to Create Solutions-based Email Content for Your C-level Readers

posted by Margaret Spencer on August 3, 2012

Problem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them out in specific areas through solutions-based email content. If you can manage to offer sensible and workable solutions to some of the […]

Posted in Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with 6 comments


contact database, calling list, email list

Six Must-know Tips on Marketing Data Quality that Every B2B Marketer Should Apply

posted by Margaret Spencer on August 2, 2012

Regardless of whether you’re running a multi-channel campaign or a single-platform project, your marketing efforts’ success depends, to a large extent, on the quality of data at your disposal. Nowadays, more than ever, B2B marketers rely on data stored in such formats as a targeted cold calling list, email/mailing list, marketing/sales contact database, and sophisticated […]

Posted in Business | Contact Database | marketing | sales | Sales Leads Database with no comment


contact lists

Top 7 Personal Traits that Successful Professional B2B Email Marketers Have in Common

posted by Margaret Spencer on August 1, 2012

About 88% of B2B marketers make use of email marketing and sales lead databases as part of their main toolkit. Among other things, this figure means that there’s fierce competition within the ranks of B2B email marketers and, in the zero-sum game of email campaigns, some of them will lose while others will bask in […]

Posted in Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


Page 33 of 42« First..1020..323334..40..Last »
Back Top