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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

business contact database, contact database, business contact listsIs the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from building business contact databases all the way to developing an extension of the sales pipeline. But do these channels/sub-channels really work for your particular situation?

While the benefits that fresh and unsaturated marketing channels have to offer can be very tempting, the downside risks are equally as compelling. More often than not, untested platforms tend to carry a lot more uncertainty than their conventional counterparts. Aside from the risk of producing negative returns, uncharted online marketing territory can impact your existing programs as well.

So, how should you go about with the decision to pursue new marketing channels as part of your mix? Here are some key steps to guide you along the way:

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Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


leads database, contact database, marketing database

How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


contact list, email list

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups

posted by Margaret Spencer on July 20, 2012

In an article posted on Forbes Online titled “For Startups: Video Rules, Text Drools,” Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications. He mentions audiences generally prefer video over text because the former conveys a great deal of information in a […]

Posted in Business | Contact Lists | E-Mail Lists | List Providers | marketing | sales with 1 comments


mailing list, b2b mailing list

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


contact database, contact database provider, b2b contact database

How to Annoy or Even Anger Your B2B Email Marketing Contacts: Some Worst Practices to Think About

posted by Margaret Spencer on July 16, 2012

Let’s start off with a bit of a disclaimer. Don’t let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recipients from […]

Posted in B2B Contact Database | Business | Contact Database | Contact Database Provider | marketing | sales with 3 comments


mailing list, managers mailing list

Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea

posted by Margaret Spencer on July 13, 2012

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]

Posted in B2B Mailing Lists | Business | Business Advice | Business Mailing List | Contact Database Provider | Database Providers | E-Mail Lists | marketing | Marketing Tips | sales with no comment


email list, email list company

How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy Steps

posted by Margaret Spencer on July 9, 2012

Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation. However, without a sound system, your tests and test results […]

Posted in Business | E-Mail Lists | List Providers | marketing | sales with no comment


contact database, business contact database, executive business contact database

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


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