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5 Contact List Issues that Keep Email Marketers Up at Night

posted by Margaret Spencer on October 10, 2012

contact list, email list provider, sales leads database, contact lists, contact databaseWe all have worries that wake us up in the middle of the night. But nothing makes us leap out of our beds, gasping for air and sweating profusely, more than the nightmarish scenario of working with a bad email marketing contact list. Poor lists lead to poor results, and no self-respecting email marketer wants anything less than campaign perfection. So, to avoid spending another sleepless night hoping and praying, try looking for issues that typically plague marketing lists instead and have them fixed at once.

No matter what kind of email campaign you’re running, it all starts with the list. Undervaluing this vital component leaves your campaign severely compromised from the start. As if to make life even harder, lists aren’t simple things to manage. There are a lot of issues that you have to address when working with lists regardless of whether grown in-house or acquired through an email list provider.

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Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with no comment


contact lists, targeted mailing list

Email Experiments: Put Yourself in Your Contact Lists

posted by Margaret Spencer on October 9, 2012

There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats reveal a lot about what you’re testing for, but there are some things which analytics can’t easily measure or […]

Posted in Business | Contact Lists | marketing | sales with no comment


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Getting Results from Your CEO List: 6 Expert Tips

posted by Margaret Spencer on October 8, 2012

Still not getting the marketing results you want from your CEO list? Perhaps, all you need is a fresh take on how you should be knocking on their doors. As you may very well know, CEOs and other C-level executives are always on the hunt for better ways to get their companies ahead and keep […]

Posted in Business | Business List | CEO mailing list | marketing | sales with no comment


business list, contact database, business database

6 Tried Tactics to Make Your CTAs for Your Contact Lists

posted by Margaret Spencer on October 5, 2012

What makes a call-to-action really actionable? Is it the tone, the offer itself, the placement, or the timing? After taking a look at an extensive collection of real-world examples of great CTAs, we’ve found that it takes a combination of these things plus other factors to really get readers to act on a CTA. When […]

Posted in Business | Business List | Contact Database | marketing | sales with no comment


contact database, leads database, mailing list provider

Contact Database Economics 101: Weighing Choices

posted by Margaret Spencer on October 4, 2012

One of the life-changing lessons I’ve learned from two semesters of macro- and microeconomics is that there’s always a trade-off in every choice we make. Economists refer to this as “opportunity cost” – the cost of the thing given up when making a decision. So what does this have to do with a contact database? […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


Simple Reminders on the Business Mailing List

posted by Margaret Spencer on October 3, 2012

Due to the sudden proliferation of online business in the recent years, programs for a mailing list provider are brimming all over the Internet today. For this reason, there are chances of an unsuspecting company to fall on the wrong hands of mistaken or pitiable service. With mediocre e-mail advertising for marketing, the business would […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with 2 comments


Importance of an Accurate Calling List

posted by Margaret Spencer on October 2, 2012

As Confucius once said that success depends on preparation, and which preparation there is sure to be failure. This saying also goes for a telemarketing company; every company and business would like to succeed, no matter how big or small. They will always anticipate any trouble or glitches that would come along the way in […]

Posted in Business | Business Contact List | Calling List with no comment


contact list, leads database

How Contact List Recipients Diagnose a Weak Email Campaign

posted by Margaret Spencer on September 28, 2012

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, […]

Posted in Business | Contact Lists | Leads Database | marketing | sales with 1 comments


contact lists, leads database, business list

From Dashboards to Contact Lists: Making Metrics Count

posted by Margaret Spencer on September 27, 2012

“Not everything that counts can be counted, and not everything that can be counted counts.” While the origins of the above quote is still debatable (whether it came from Albert Einstein himself or someone else), its meaning is quite clear and it’s profoundly true in many situations including modern email marketing campaigns. As email marketers, […]

Posted in Business | Business List | Contact Lists | Leads Database | marketing | sales with no comment


contact list, business contact database

When Will Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 26, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in Business | Business Contact Database | Contact Lists | marketing | sales with 1 comments


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