There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in being reckless.
For veteran email marketers, the title might seem to state the obvious. But there are newbies or even other experts out there who might contest that a business email list tends to enable such redundant messaging. How does one avoid the ability to send the same message to an entire list without, well, sending the same message!?
If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list:
- Serious – If you are in B2B marketing, there is a tendency to be serious even when the goal is simply to promote your business and draw attention to it. Your message simply contains the hard facts on the problems you are trying to solve and you believe a prospect should pay attention to.
- Seasonal – Going seasonal means you are tying your message to the current season. It shows that your business is aware and is capable of sending a pleasing message that is not static and can align itself with a theme. For example, you use brown or orange colors in your templates to express the season of autumn and Thanksgiving.
Both approaches appear to run counter to each other. Going for a seasonal theme sounds more like a consumer marketing stunt while a serious approach is clearly too rigid. However, which is the truly effective email marketing approach?
All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an industry category, and just clicking ‘Buy’?
You may not realize it but you have already skipped one or two critical steps to take before marketing to a new, unfamiliar industry!
More and more consumers are going online in order to conduct research before they buy a certain product, the figure being at 66%. More statistics show that 57% of consumers recommended their email-inspired purchase to their friends. Another 42% of consumers stated that being engaged through emails was the primary driver to their social networking usage and activities.
With those figures, nearly half of consumers are willing to act as brand advocates to promote an email-inspired purchase of a certain product on social networking sites they are active on. Read more
Feedback from customers and clients in any form is always a good thing. Social media sites such as Facebook, Twitter, and Youtube are really good sites for advertisements and acquiring feedback. It is important for a business to have good interaction with their customers as it is very essential in a good business strategy. Nowadays it is not uncommon for people to have at least one email account and this is why companies need email marketing services in order to broaden their field of contacts. The approach of every customer with the help of the Internet has become simpler and unique. Every company can now avail of this type of service that is being offered by numerous advertising agencies to help advertise their products and services, and these services can help in evolving business firms through websites.
Marketing through electronic mail is reflected as a method that is very creative and highly operational. This is one way of reaching numerous customers all over the globe and to strappingly advertise the a firm’s products and services with minimum costs. Read more
Telemarketing these days are no longer new and these kinds of businesses rely on contacts of people who show interest in their products and services offered. It is evident that every business firm should do a thorough research of mailing list providers who present their services over the internet; nowadays, it is very easy to fall prey into the wrong hands. When the latter would happen, the business revenue would most likely plummet due to advertisements sent to the wrong persons and in consequence, the company would receive very little attention.
Respectable and known brokers offer services that are not obtainable for free; if someone would like to get a job done perfectly, a little more effort is also expected on their sides. It is advantageous for a list that would offer personalized responses. Customers and clients would like to see a reply from a company that sounds natural; this can only imply that there is really a staff in the company who gives time and effort in making each mail and hearing first hand their feedbacks. This also establishes rapport with the customers. Secondly, it must be kept in mind that the emails should be tracked to ensured that they really received by both probable and contemporary customers. Finally, the list provider should also acquire data for the company to study when it comes to their advertising campaign. With this information, this would help giving sufficient background on the company’s next target customers and clients and at the same time not waste too much funds.
Superior data means superior results. Accurate data begets an accurate conclusion. This is very important in every business, especially ones which are just starting. Good foundation means that the company can weather out any storm that would come their way. A contact list is a software that helps a business firm get in touch with clients and customers. Communication in a company is very important; rapport with customers and clients help the company strategize their next move in advertising and even in upgrading their merchandise and services. Once the list is already in the company’s possession, it should be essential that every detail is accurate; every detail is tabulated in order to lessen errors and in turn would lessen waste financial and human resources.
Any form of communication is welcome in the world of telemarketing. Getting in touch, getting feedback, comments and suggestions are what keeps a business firm strong in the face of other competitors. Minimizing costs greatly helps in pushing a company forward in the race.
The aim of every business is to have their product and services be known in every corner of the globe; this could mean that the company’s communication with their customers is very good and that they are referred more frequently to others. Advertising could only mean using funds and there is only one way to get lose funds; company spending. There is also a potential of wasting those funds for there could be instances when mails are sent to the wrong recipients. In order to avoid such wasteful mishaps, the contact database is the business firm’s primary tool when it comes to sending out advertisements to the right group of people; this database is also used for acquisition of fresh news about sales leads. Whether the database is constructed by the company or purchased from a dependable broker, the use of a database would mean more business deals, and more business deals means more influx of revenue into the company. To be more concise, the database is seen as a great asset rather than an expense; it is a very effective tool for business firms in order to effectively market the reputation of their business and not just display their merchandise.
In a show, an audience is important; they are the ones who determine whether the spectacle is worth their time and attention. If it is, they are bound to stay and even return. Such is so in telemarketing; customers and clients would always patronize a company when it is widely known that they give the best products and services. And being known could only mean that a company’s name is being advertised. Email marketing list is what helps expands the leads of a firm. The list contains contacts which narrows down which people should be sent advertisements to. Visually pleasing the customers, the audience, is what keeps the show of the company going.
ContactDB is an integrated B2B marketing company that specializes in providing top quality data-related solutions and targeted outsourced marketing services.
We have more than 12 years of industry-leading experience and capabilities delivering marketing intelligence that enable our partners to reach out to marketing opportunities globally.
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