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Email Cleanliness is Next to Success

posted by Margaret Spencer on January 31, 2014

Health is connected to personal hygiene. People who know how to clean themselves are healthy people and do not get sick too easily and when people do not get sick easily, they function more efficiently in their personal life and work. When people are clean, they are more presentable to other people, making them more pleasing to the eye and actually have higher chances of being gauged by other people, people who could make a difference in their life.

The same can also be said for online marketers. Marketers need to have healthy practice of database hygiene. They need to clean out their databases once in a while in order to make more spaces available and remove those inactive and dead emails.

Be clean about it

  • Clean the Registrations. Whether it is bounced, inboxed or routed to the junk folder, the single most important and influential trait is deliverability. The most critical metrics influencing reputation are hygiene based. Wisely handling and segmenting the list before email deployments provides chances of less deliverability issues that the marketer needs to worry about. (more…)
Posted in B2B Contact Database | Business | Business Contact List | Business Email List | marketing | sales with no comment


Being on Familiar Terms with Data

posted by Margaret Spencer on January 27, 2014

Not all things are alike. This is also true for email advertising. In order to have efficient online advertising, marketers should send out the correct offers to the right customers with the correct email address. Of course it is common knowledge that advertisers should know which customer is interested in their product. If not, then […]

Posted in B2B Contact Database | Business | Business Email List | E-mail marketing services | marketing | sales with no comment


Social Networking and Growing Customer Data

posted by Margaret Spencer on January 20, 2014

Social networking sites are no longer rare; almost everyone has them. True, almost anyone can have them: most people have an account for their cat or their dog, or whatever pet they have and even sellers who market their product do it so through the site. It is easy to connect to people and acquire […]

Posted in Business | business email lists | Contact Lists | marketing | sales | Sales Leads Database with no comment


Catching Attention

posted by Margaret Spencer on January 17, 2014

Any email marketer would want their marketing campaign to be a success. This is why they spend time consulting email experts. But despite consulting different experts they will probably tell marketers the same gist: “Deliver value to your subscribers.” The reason for delivering value is to catch customer attention. More customer attention would mean more […]

Posted in Business | Contact Database | E-mail marketing services | Email Marketing List | marketing | sales with no comment


Rekindling Communication

posted by Margaret Spencer on January 13, 2014

Probably the most misunderstood and overlooked segment of the customer database are the inactive customers. Why? According to online advertising experts, there is 50% or more of a distinctive business-to-consumer file can be inactive. Assumed the noteworthy cost to acquire these customers and email addresses couple with the substantial missed proceeds prospects due to idleness […]

Posted in Business | business email service | email database list | Emailing List Provider | marketing | sales with no comment


Immunization of Databases

posted by Margaret Spencer on December 16, 2013

There are many diseases all around the world that scientists, researchers and doctors have finally produced vaccinations so that people would finally be immune from these diseases. Email marketing can also develop immunity for diseases such as inactive emails or sudden changes of email addresses. Universally speaking, statistics show that 30% of the email addresses […]

Posted in Business | Business Database | Business List | E-mail marketing services | marketing | sales with no comment


The Values of Communication

posted by Margaret Spencer on December 13, 2013

Online marketing means there is a need for communication at both ends; the marketer is not the only one who is active, but the customer as well. It is through the customer that marketers know which part of their products that they have to improve and assess in order to improve and subsequently increase customer […]

Posted in Business | Contact Lists | E-mail marketing services | marketing | sales | Sales Leads Database with no comment


Don’t Let Them Go

posted by Margaret Spencer on December 9, 2013

When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely […]

Posted in Business | Business Contact List | Contact Lists | e-mail marketing | marketing | sales with no comment


No Replies, No Calls

posted by Margaret Spencer on December 2, 2013

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is […]

Posted in Business | Contact Lists | Database Providers | email database list | marketing | sales with no comment


It Does Not Have To Be Problematic

posted by Margaret Spencer on November 29, 2013

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


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