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Don’t Let Them Go

posted by Margaret Spencer on December 9, 2013

When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely the final measurements that ought to be checked. There are so many different measurements to follow-up on: deliverability, opens and conversions. However, there is the cumulative effect of even minor reduction in the unsubscribe rate that can have a noteworthy impression on the database files and revenues over time. Looking deeper into information and data other than superficial facts can help examine the root causes of subscriber desertion and all the valuable insights of the email program altogether.

Way Ahead of the Fundamentals

A good judgment dictates that in order to uphold a fit subscriber list, the emails then need to have an additional worth. They must pass criteria of several tests: (more…)

Posted in Business | Business Contact List | Contact Lists | e-mail marketing | marketing | sales with no comment


No Replies, No Calls

posted by Margaret Spencer on December 2, 2013

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is […]

Posted in Business | Contact Lists | Database Providers | email database list | marketing | sales with no comment


It Does Not Have To Be Problematic

posted by Margaret Spencer on November 29, 2013

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Difficult Does Not Mean Doable

posted by Margaret Spencer on November 25, 2013

Great things do not come easily. Success in online marketing is an astounding which not many can be able to do. It is a difficult task, but it does not mean doable. Being a success in online marketing of course needs a lot of patience, cunning and calculation. Safety’s First It is not a surprise […]

Posted in Business | business email service | contact database for email marketing | email database list | marketing | sales with no comment


Dead? No, Not Really. We Can Resuscitate

posted by Margaret Spencer on November 22, 2013

When a patient has low heart rate, doctors do not immediately give up hope; they do what they can to revive their patient. Doctors can resuscitate heart and lungs that have low activity. Just like in medicine, online advertising can resuscitate dead email addresses. Marketers should not give up hope immediately on their email addresses; […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Nope, not Necromancy

posted by Margaret Spencer on November 18, 2013

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection. The Latest Occupation—Gives a Thrill  Email […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Knowing the Data

posted by Margaret Spencer on November 11, 2013

The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are. However, it can connote plenty of unalike things. There is a great space of room on the range between knowing everything […]

Posted in Business | business directory database | business email database | contact database for email marketing | marketing | sales with no comment


Six Ways to Get Attention

posted by Margaret Spencer on November 8, 2013

It has always been about delivering value to online subscribers that experts’ advice what to do. Undeniably, it is a good advice. However, attractive offers and contents are just a waste of inbox space if the email does not clasp the attention of subscribers’ responsiveness. The sad part is that if the subscribers do not even recognize […]

Posted in Business | marketing | sales with no comment


Gravity Pulls: No More Bouncing Emails

posted by Margaret Spencer on November 4, 2013

When emails bounce back, this truly bodes unwell for the advertisers. Bouncing emails may result in a dizzying array of negative feedbacks; this can also include the decline of response rates, lost revenues, and wasted marketing resources and, the worse, being blacklisted. Most email advertisers keep a close watch on their production rate. Even though […]

Posted in Business | business email database | business email service | email database list | marketing | sales with no comment


Cleaning Up, Reorganizing And Uncluttering

posted by Margaret Spencer on October 25, 2013

It is only natural that people would clean their houses once in a while. After all, it is a way to remove dirt, grime and dust. However, there is more than just sweeping all the dust, cobwebs and unwanted inhabitants in the place; people also need to reorganize and unclutter their spaces. There are new […]

Posted in Business | marketing | sales with no comment


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