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Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

Selecting a B2B Telemarketing Firm

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there are practices and criteria that will direct you to the right direction just fine.

Set the telemarketing services you need.

Have you ever had that experience of buying some stuff because they’re flashy? But you end up regretting afterward because it dawned on you that you don’t really need it and that there’s another thing that’s important for you to buy? Employing a B2B telemarketing firm right away because they seem to be the best in town feels just like that. You see, every B2B telemarketing firm will tell you that they’re the best. However, have you had any actual use of their services? Do these services manage to have helped you in achieving your business’ objectives so far? You certainly have issues if you answered no. For example, for your lead generation, you may need database building, data profiling, lead qualifying, appointments setting and long-term lead nurturing services. There are B2B telemarketing firms that offer such services and there are those who specialize in a single area. Know that B2B telemarketing firm selection becomes so much easier when you have a clear understanding of your business’ needs.

Inspect their compliance with the industry standards and regulations.

The fastest way to get your company’s reputation compromised is employing a telemarketing firm who is lenient in following industry standards and regulations. For instance, in Australia, NSW Government have regulations (Unsolicited Consumer Agreements) regarding calling customers without an invitation and in the USA, Federal Trade Commission’s (FTC) National Do Not Call Registry empower costumers by giving them a choice about whether to receive telemarketing calls at home. Remember that telemarketing firms who abide restrictions and rules do not only mean they’re responsible but put into consideration their customers/clients rights.

Consider looking over B2B marketing publications and events.

Arguably, B2B telemarketing firms who are featured or been used as a source in B2B marketing publications and who have spoken in marketing events are deemed to have quality in their performance. The fact that they have been recognized and were chosen to be a resource for the B2B marketing industry tells a lot about how they render their services to their clients. Moreover, an implication that they’re keeping up with the latest marketing trend and are into the consultative approach.

Examine their campaign development process.

Apparently, it’s going to be your telemarketing campaign and the results will affect your business. So you need to be able to know how they will establish and handle your campaign to bring it to fruition. Most practiced B2B telemarketing firms have already their own devised method. You just need to evaluate what method works best for your campaign.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data […]

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Email Marketing and Email Database: A Must in B2B Leads Generation

posted by Margaret Spencer on August 3, 2016

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an effective email database. Email marketing is one of the distinct ways in B2B marketing strategies that […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Lists | Email Marketing List | Lead Generation | Leads Database | marketing | sales with no comment


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