When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after breaching its system in February. Recently, in July, hackers exposed 435,000 credentials claimed to have been taken from Yahoo! Services, and these cases make up only the tip of the iceberg.
So where does this leave you and your efforts at keeping your contact databases secure? It places you squarely within the sights of hackers as cybercrimes affect all businesses with an online presence regardless of the size, location, or scope. More importantly, the current security situation should lead you to consider taking the necessary steps to safeguard your contacts’ information.