What are great email content materials made of? A lot of basic elements comprise content, but only a few taken in the right amounts can really make the difference between emails that get the job done and emails that end up in the junk folders of recipients in your B2B email list. To give you some light into this essential issue, this blog post looks at the six most important qualities that all great content materials have in common.
Content-driven marketing is gaining better traction among practically all B2B marketers today. In a study that surveyed 1,092 B2B marketers, as much as 9 out of 10 respondents cited using content marketing as part of their strategies for various channels. Separate research findings also highlight that B2B companies with proper content marketing and lead nurturing campaigns generate 50% more qualified leads at a third of the cost.