What makes a call-to-action really actionable? Is it the tone, the offer itself, the placement, or the timing? After taking a look at an extensive collection of real-world examples of great CTAs, we’ve found that it takes a combination of these things plus other factors to really get readers to act on a CTA. When you’re using a contact lists of email recipients in your campaign, your CTAs need to have that extra nudge to get the job done.
We’ve recently checked out HobSpot’s free eBook, “101 Examples of Effective Calls-to-Action,” and, as with anything from HubSpot, it gave us a lot of eye-opening insights. This resource material offers tons of great CTA ideas that brands in the real-world use. In today’s blog post, we’ll be looking at common qualities that we think the most effective CTAs have and incorporate these into six useful tips you can easily apply: