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Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

contact database, email contact databases, b2b email marketing databaseWhen hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after breaching its system in February. Recently, in July, hackers exposed 435,000 credentials claimed to have been taken from Yahoo! Services, and these cases make up only the tip of the iceberg.

So where does this leave you and your efforts at keeping your contact databases secure? It places you squarely within the sights of hackers as cybercrimes affect all businesses with an online presence regardless of the size, location, or scope. More importantly, the current security situation should lead you to consider taking the necessary steps to safeguard your contacts’ information.

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Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


calling list

Six Tips for Cleaning and Updating Your B2B Cold Calling List That Actually Work

posted by Margaret Spencer on August 21, 2012

Your B2B cold calling list is a vital resource that your telemarketing campaign simply cannot live without. However, a telemarketing contact database of poor quality can just as equally lead to your campaign’s demise. That’s why a regular and systematic database maintenance strategy is as important as any other component of your lead generation plan. […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


6 Tips to Balance Email Marketing with a Contact List

posted by Margaret Spencer on August 20, 2012

In many ways, running a modern email marketing campaign is like walking on a tightrope that needs balancing between delivering useful content and sending promotional sales material to recipients in your contact list. You have to know which side to concentrate on as you proceed along the wire or else fall off and disappoint your […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


colnago-world-cup-cycle-cross

6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

Posted in B2B Contact Database | Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


contact lists, email lists

Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

posted by Margaret Spencer on August 15, 2012

Contact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer be as effective as they once had been, especially in the light of recent developments on how people […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales | Sales Leads Database with no comment


contact database, contact lists

How to Create 15-Second Email Messages for Recipients in Your B2B Contacts List: Lessons from a World-Class Marketing Coach

posted by Margaret Spencer on August 14, 2012

Can you explain some idea, proposal, or offer to recipients in your active B2B contacts list through an email message that won’t take them more than 15 seconds to read and act on? If you can, then stop right here; you don’t have to read on. For those who answered “no,” don’t worry. This post […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with 2 comments


contacts list

Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start

posted by Margaret Spencer on August 13, 2012

Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact lists, bad timing, dull content, etc. However, the most striking reason would be that some email campaigns weren’t meant to succeed long before they even begin, […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 3 comments


contact database, email database

Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


c-level executives lists, contact database, contact lists

Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


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