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6 Tried Tactics to Make Your CTAs for Your Contact Lists

posted by Margaret Spencer on October 5, 2012

contact lists, contact database, business databaseWhat makes a call-to-action really actionable? Is it the tone, the offer itself, the placement, or the timing? After taking a look at an extensive collection of real-world examples of great CTAs, we’ve found that it takes a combination of these things plus other factors to really get readers to act on a CTA. When you’re using a contact lists of email recipients in your campaign, your CTAs need to have that extra nudge to get the job done.

We’ve recently checked out HobSpot’s free eBook, “101 Examples of Effective Calls-to-Action,” and, as with anything from HubSpot, it gave us a lot of eye-opening insights. This resource material offers tons of great CTA ideas that brands in the real-world use. In today’s blog post, we’ll be looking at common qualities that we think the most effective CTAs have and incorporate these into six useful tips you can easily apply:

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Posted in Business | Business List | Contact Database | marketing | sales with no comment


contact database, leads database, mailing list provider

Contact Database Economics 101: Weighing Choices

posted by Margaret Spencer on October 4, 2012

One of the life-changing lessons I’ve learned from two semesters of macro- and microeconomics is that there’s always a trade-off in every choice we make. Economists refer to this as “opportunity cost” – the cost of the thing given up when making a decision. So what does this have to do with a contact database? […]

Posted in Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 1 comments


Simple Reminders on the Business Mailing List

posted by Margaret Spencer on October 3, 2012

Due to the sudden proliferation of online business in the recent years, programs for a mailing list provider are brimming all over the Internet today. For this reason, there are chances of an unsuspecting company to fall on the wrong hands of mistaken or pitiable service. With mediocre e-mail advertising for marketing, the business would […]

Posted in Business | Contact Lists | Mailing List Provider | marketing | sales with 2 comments


contact list, leads database

How Contact List Recipients Diagnose a Weak Email Campaign

posted by Margaret Spencer on September 28, 2012

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, […]

Posted in Business | Contact Lists | Leads Database | marketing | sales with 1 comments


contact lists, leads database, business list

From Dashboards to Contact Lists: Making Metrics Count

posted by Margaret Spencer on September 27, 2012

“Not everything that counts can be counted, and not everything that can be counted counts.” While the origins of the above quote is still debatable (whether it came from Albert Einstein himself or someone else), its meaning is quite clear and it’s profoundly true in many situations including modern email marketing campaigns. As email marketers, […]

Posted in Business | Business List | Contact Lists | Leads Database | marketing | sales with no comment


contact list, business contact database

When Will Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 26, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in Business | Business Contact Database | Contact Lists | marketing | sales with 1 comments


5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 26, 2012

 As with any other aspect of your marketing life, quality is always superior to quantity. Just because you want to draw a crowd in front of your exhibition or presentation doesn’t mean you can invite everyone in your email marketing contact list. Know your live event target audience first and segment your email list for highly […]

Posted in Business | Contact Lists | marketing | sales with no comment


mailing list, contact list, business list

3 Ways to Kill Email Marketing To Your Mailing List Database

posted by Margaret Spencer on September 25, 2012

When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your […]

Posted in Business | Business List | Contact Lists | Mailing List | marketing | sales with 2 comments


leads database, business list, calling list

Using Feedback to Hear Your Leads Database More Clearly

posted by Margaret Spencer on September 21, 2012

The legendary Jimi Hendrix was a genius at using feedback to create unique, out-of-this-world, and powerful guitar lines that few musicians have been able to match. In the hands of a novice, feedback is just unwanted noise but, under the control of experts, it’s an art form in its own right. Feedback’s usefulness isn’t limited […]

Posted in Business | Business List | Calling List | Leads Database | marketing | sales with no comment


business contact database, contact list, targeted mailing list, calling list

5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 20, 2012

Despite its critics, live event marketing is still a mainstay in many of today’s B2B marketing campaigns and is in fact cited as a primary source of highly-qualified leads. As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. […]

Posted in Business | Business Database | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


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