The legendary Jimi Hendrix was a genius at using feedback to create unique, out-of-this-world, and powerful guitar lines that few musicians have been able to match. In the hands of a novice, feedback is just unwanted noise but, under the control of experts, it’s an art form in its own right. Feedback’s usefulness isn’t limited only to sound and music but extends to marketing as well. We should also be using feedback to create something meaningful in our marketing campaigns – like understanding the people in our business leads database even better.
Although the analogy may not be as clear-cut at first, it’s not as outlandish as what you might think. As marketers, we’re constantly engaged in a process of communicating with audiences, and feedback is a necessary component of communication. Feedback is one of the ways we gauge how well our messages have been conveyed through the various mediums and channels we use. It’s also how we understand our audiences themselves.