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Seven Things Your Email Campaign Metrics Are Saying That You Might Be Ignoring

posted by Margaret Spencer on June 21, 2012

contact database, contact database provider, b2b contact databaseYour B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any aspect in your project —topics/content reception, effectiveness of timing, B2B email contact database accuracy, etc. This post looks at seven of these messages/warnings that you might be ignoring.

There are lots of email marketing metrics used today. You’ve got open rates, click-through rates, bounce rates, spam percentage, abuse reports, etc. to look at which can be quite overwhelming at times. To filter out the noise and make some sense out of them, you have to take them into context and not in isolation. Oftentimes, you need to compare these values to some benchmark or index as well as other measurements in your marketing campaign like ROI, conversion rates, and social metrics to arrive at valid and accurate conclusions which may include the following:

1. Adjust sending frequency. Sometimes, your metrics may be telling you that you’re sending too frequently or extremely rarely, depending on their values. If you suspect this to be the case, try changing your sending frequency on a small sample from your B2B contact database and see how the changes affect open rates, unsubscribe rates, and abuse reports.

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Posted in B2B Leads | Business | Business Database | Contact Database | Contact Database Provider | marketing | sales with no comment


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The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

posted by Margaret Spencer on June 20, 2012

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. […]

Posted in B2B Mailing Lists | Business | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


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How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level Leads

posted by Margaret Spencer on June 19, 2012

You’re in an elevator with a very important company executive, and you’re about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he’s getting off on the next floor. How would you explain your ideas in such a short period […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | Executive Lists | List Providers | marketing | sales with no comment


b2b leads, leads database, mailing lists, b2b mailing lists

Six Ways to Boost Your B2B Email Marketing Campaign with the Help of LinkedIn

posted by Margaret Spencer on June 15, 2012

With 161 million users and counting, LinkedIn is certainly the largest professional networking site today, growing at a rate of 2 new subscribers per second. As such, LinkedIn is one of the top destinations for marketers to generate online B2B leads. LinkedIn offers new opportunities for B2B email marketing with many features and functionalities useful […]

Posted in B2B Leads | B2B Mailing Lists | Business | Leads Database | marketing | sales with no comment


fresh leads, leads database, B2B leads database

Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


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Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns

posted by Margaret Spencer on June 13, 2012

A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the “right” audience means slicing your B2B email lists into particular segments that receive emails of specific content. While you may be quite familiar with traditional segmentation methods for email […]

Posted in Business | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


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The Five Strangest Myths About B2B Email Marketing of 2012 – Busted

posted by Margaret Spencer on June 11, 2012

You’ve probably read or heard rumors about the “ultimate demise” of email marketing going around. This is one of the “big” predictions in 2012, apart from the Mayan calendar’s December doomsday deadline. There has been a great deal of nonsense raised around anything related to B2B email marketing – from email lists to subject lines […]

Posted in Business | E-Mail Lists | List Providers | marketing | sales with no comment


B2B marketing, B2B database, leads database

Five B2B Content Marketing Tips for the Savvy Start-up

posted by Margaret Spencer on June 8, 2012

Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for […]

Posted in B2B Leads | Business | Business Database | Leads Database | marketing | sales with no comment


fresh leads, B2B leads, leads database

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today

posted by Margaret Spencer on June 7, 2012

Branding does have its place in the pursuit of fresh leads and customer loyalty. It’s an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews. With such importance given to branding through blogging (which […]

Posted in B2B Leads | Business | Business Advice | Fresh Leads | Leads Database | marketing | sales with 1 comments


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