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Small Business Marketing Tips: Turning Offline Readers into Email Subscribers

posted by Margaret Spencer on April 11, 2012

business listsSmall businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc. can be redirected to register to your email business list. Here are a few content ideas to turn your offline readers in email subscribers. (more…)

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How to Avoid Email Blacklists for Small Businesses

posted by Margaret Spencer on April 9, 2012

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]

Posted in Business | Business Contact List | Business List | business mailing address | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | Marketing List | sales with no comment


How to Effectively Integrate Social Media and Email Marketing for Small Businesses

posted by Margaret Spencer on April 2, 2012

The debate on email marketing versus social media marketing is a complete waste of time. Rather than hammer away at their differences, why not focus on how to combine their strengths into one seamless marketing plan? Social media and email marketing lists work well together. In fact, they complement each other.

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Three Tips for Sending HTML Newsletters to Executives

posted by Margaret Spencer on March 26, 2012

Are you having trouble with your HTML newsletter project? Are you getting disappointing results from your executive list? Or, are your ideas simply not taking flight? If you answered “yes” to any of these, then you’re not alone. Creating and sending newsletters to decision makers can be a bit of a challenge for most. That’s […]

Posted in Business | Business Mailing List | E-Mail Lists | mailing list services | marketing | sales with no comment


Mailing List Providers in a Nutshell

posted by Margaret Spencer on March 22, 2012

Everyone who’s in to online marketing knows that one of the quickest way to reach a wider audience is through email marketing. There’s really very little of a point in arguing about it. As far as you and I are concerned, the very fact that Windows Live, Yahoo Mail, and Gmail have over 1 billion […]

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Email Marketing Campaigns for Small Business Managers

posted by Margaret Spencer on March 20, 2012

Small businesses normally do not have the luxury of resources that their larger counterparts have. Small business managers and owners constantly have to make do with their limited scale. But this doesn’t mean they can’t get the most out of what they have. In terms of email marketing, small businesses can thrive competitively with other […]

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Reaching Managers via Email

posted by Margaret Spencer on March 19, 2012

Advertising or marketing through email gives you the chance to directly reach your target customers. Because emailing gives you the ability to send private messages to a lot of recipients virtually and simultaneously, it’s one of the most practical marketing vehicles you can find. However, it’s this very same advantage that gives email marketing a […]

Posted in Business | Business List | E-Mail Lists | mailing list services | marketing | sales with no comment


A Word on Building IT Contact List

posted by Margaret Spencer on March 16, 2012

In some cases, compiling a contact list of a particular professional category is not enough to give you narrowed-down and targeted results. This is especially true when it comes to building a contact database of IT professionals. Since the IT industry is actually composed of a number of more specialized fields, anyone trying to identify prospects from a […]

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Business Lists for IT Companies: Well-Made and Organized IT Lists

posted by Margaret Spencer on March 15, 2012

The IT industry is amongst one of the fastest growing markets in the world today. With the massive improvements in technology, entire companies and a lot more of other businesses are integrating IT with how they operate on a daily basis. Also, the development of newer and more efficient software has got many companies probing […]

Posted in Business | Business List | Business Mailing List | IT Leads | IT List | List Providers | marketing | sales with no comment


High-Quality Business Lists – Work with Nothing but the Best!

posted by Margaret Spencer on March 13, 2012

The quality of a business list can more than just fuel a campaign but also help it achieve success. For marketing campaigns that are heavily centered around using e-mail or direct mail, then a good list such as a mailing list or list of e-mail addresses of C-Level executives can really help to keep the […]

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