US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog / Business / sales

Blog

email lists, email lists provider, b2b email lists

Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns

posted by Margaret Spencer on June 13, 2012

email lists, email lists provider, b2b email listsA few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the “right” audience means slicing your B2B email lists into particular segments that receive emails of specific content. While you may be quite familiar with traditional segmentation methods for email lists, you really have to go beyond the basics and adopt more advanced techniques to come up with the best content-audience match possible.

This post discusses six segmentation options you can use to enhance your email marketing campaign’s precision and overall effectiveness. But, if you’re not yet convinced about the real benefits from segmenting email lists, take a look at the following real-world proof.

Surveys independently conducted by email marketing think-tanks show marked improvement in key metrics due to list segmentation of email lists. Open rates improved by as much as 18%; click rates increased by around 21%; and bounce rates dropped by 1.4%. Of the companies that practice email list segmentation, 39% saw better open rates, 28% observed lesser unsubscribe rates, and 24% noticed improved deliverability.

With these figures, it’s no surprise why 84% of B2B marketers use segmented lists in their campaigns, and you should too. Here are six smart ways to segment your B2B email lists:

(more…)

Posted in Business | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


email lists, email lists provider

The Five Strangest Myths About B2B Email Marketing of 2012 – Busted

posted by Margaret Spencer on June 11, 2012

You’ve probably read or heard rumors about the “ultimate demise” of email marketing going around. This is one of the “big” predictions in 2012, apart from the Mayan calendar’s December doomsday deadline. There has been a great deal of nonsense raised around anything related to B2B email marketing – from email lists to subject lines […]

Posted in Business | E-Mail Lists | List Providers | marketing | sales with no comment


B2B marketing, B2B database, leads database

Five B2B Content Marketing Tips for the Savvy Start-up

posted by Margaret Spencer on June 8, 2012

Being a tiny neophyte in today’s business environment can be extremely daunting. You’d have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for […]

Posted in B2B Leads | Business | Business Database | Leads Database | marketing | sales with no comment


fresh leads, B2B leads, leads database

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today

posted by Margaret Spencer on June 7, 2012

Branding does have its place in the pursuit of fresh leads and customer loyalty. It’s an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews. With such importance given to branding through blogging (which […]

Posted in B2B Leads | Business | Business Advice | Fresh Leads | Leads Database | marketing | sales with 1 comments


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


mailing list, mailing list provider, CEO mailing list

Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

posted by Margaret Spencer on June 5, 2012

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate […]

Posted in Business | Business Advice | business mailing address | Business Mailing List | C-Level Executives | C-Level Mailing List | CEO mailing list | mailing list services | marketing | Marketing Tips | sales with no comment


fresh leads, leads database, C-level leads database

How to Fine-Tune Your Social CRM to Capture Leads From the C-Suite

posted by Margaret Spencer on June 4, 2012

Recent studies reveal a rising trend of C-level executives participation in social media, and there’s evidence to believe this will extend well into the future. The fifth Global CEO Study by IBM highlights a significant percentage of CEOs are seeing a shift toward social media in the next 3 to 5 years. For B2B marketers, […]

Posted in Business | C-Level Leads Database | Fresh Leads | Leads Database | marketing | sales with 1 comments


leads database, IT leads

Software Marketing Survival Guide: Tip #10 – Best Practices for Building and Maintaining Trust

posted by Margaret Spencer on June 1, 2012

The lack of trust from customers and prospects is one of the causes of failure not only in marketing but also in business as a whole. That’s why this blog post focuses on five best marketing practices to develop and maintain trust not merely to convert your IT leads into paying customers but to build […]

Posted in Business | Fresh Leads | IT Leads | IT List | Leads Database | marketing | sales with no comment


software leads, fresh leads

Software Marketing Survival Guide: Tip #9 – How to Plan a Successful Product Launch

posted by Margaret Spencer on May 31, 2012

As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in. In order to be successful and generate enough software leads or buyers, a new software launch must be carefully planned, and here’s how: Apply the 4 […]

Posted in Business | Fresh Leads | marketing | Marketing Tips | sales | Software Leads with no comment


Page 29 of 35« First..1020..282930..Last »
Back Top
Free Subscription Plan Promo
REGISTER NOW
AND GET 50 LEADS FREE!