Good email marketers test; great email marketers test, test, and test again. Consistent
and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation. However, without a sound system, your tests and test results aren’t worth considering.
This post looks at a very simple yet extremely effective evaluation approach known as A/B split testing. This entry also covers the steps to follow for planning and conducting A/B split tests in your email marketing campaign.