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How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy Steps

posted by Margaret Spencer on July 9, 2012

Good email marketers test; great email marketers test, test, and test again. Consistent

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and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation. However, without a sound system, your tests and test results aren’t worth considering.

This post looks at a very simple yet extremely effective evaluation approach known as A/B split testing. This entry also covers the steps to follow for planning and conducting A/B split tests in your email marketing campaign.

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Posted in Business | E-Mail Lists | List Providers | marketing | sales with no comment


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Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


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Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


business list, business list service, managers business list

How to Extend the Shelf Life of Your B2B Email Content: Ideas from a Content Marketing Guru

posted by Margaret Spencer on June 29, 2012

The average corporate recipient sifts through 105 emails a day, according to IBM’s Email Deliverability Report. A study published by the Nielsen-Norman Group reveals that email users typically spend about 51 seconds reading a single newsletter. This means emails already take up 1.5 hours from the daily schedules of contacts like decision-makers in your managers […]

Posted in B2B Leads | B2B Mailing Lists | Business | Business List | Business Mailing List | List Providers | marketing | sales with no comment


contact lists, contact lists company

Common B2B Email Marketing Issues: How to Identify & Fix Them

posted by Margaret Spencer on June 28, 2012

At some points in our lives, things just don’t go our way. It’s really no different in B2B email marketing where a lot of things can and will go wrong; from the start of building an contact database to the actual qualification of the leads. But, be that as it may, the more important thing […]

Posted in Business | Contact Lists | List Providers | marketing | sales with no comment


contact list, CEO contact list

Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

posted by Margaret Spencer on June 27, 2012

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | CEO mailing list | Contact Database | Contact Database Provider | Contact Lists | marketing | sales with no comment


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What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of […]

Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


contact list, contact list for businesses, business contacts

How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

We’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to […]

Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


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Seven Things Your Email Campaign Metrics Are Saying That You Might Be Ignoring

posted by Margaret Spencer on June 21, 2012

Your B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any aspect in your project —topics/content reception, effectiveness of timing, B2B email contact database accuracy, etc. […]

Posted in B2B Leads | Business | Business Database | Contact Database | Contact Database Provider | marketing | sales with no comment


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