Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their B2C or B2B database.
But unlike B2C brands which have the luxury of being able to pin eye-catching images of their products, B2B marketers such as those from IT companies looking to expand their lists of IT managers may find it quite challenging to represent their products or services in attractive pictures. But with a bit of creative thinking, B2B marketing specialists can effectively use Pinterest as part of their social media marketing strategy. Here are five tips to help you achieve this:
1. Use visually-appealing images.
IT-related products and services can be very difficult to capture in a nice image, but there are tons of other visually-appealing alternatives that indirectly refer to your company or brand. You can pin pictures showing your company culture or a bunch of happy customers. You can also use visualizations from blogs, articles, or pages that focus on building your B2B database. You can also use book covers, slides, and software screenshots.