The lack of trust from customers and prospects is one of the causes of failure not only in marketing but also in business as a whole. That’s why this blog post focuses on five best marketing practices to develop and maintain trust not merely to convert your IT leads into paying customers but to build customer loyalty as well.
1. Represent your brand. A brand is the totality of the experiences and expectations your customers or prospects have with your product or service. Thus, to a large part, your brand depends on perception. As such, you want your clients and prospects to positively perceive your product, your employees, your processes, your company, and you.
2. Communicate responsively. At every level in dealing with your customer or prospect, you have to respond to or initiate a meaningful, informative conversation. Whether growing your IT leads database or nurturing your software customers, you have to communicate with them in such a way that they always get something in return.