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4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle ItThe convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for B2B marketing. Since it is a B2B enterprise app, a variety of professional-grade characteristics (not to mention the customization of the apps for devices per geographic regions) are needed in order for it to be effective. It also needs to be maintained to ensure success.

1. Interactiveness is Mediocre

Draw in with the end client on a tangible level and establish a responsive relationship. Remember that your client is the one to pick which parts of the application to navigate and in what order.

2. Mobile and Internet Connection Exclusive

Make a standalone application that will work for PCs and as a program application running on the web not just for smartphones and tablets. In addition to this, secure the usability of your application regardless of Internet connection as there is instances where access to the Internet is restricted or plainly not accessible.

3. Lagging Update Distribution

Immediately circulate any changes you have made in your application so that all your clients have quick access to its recent version the instance they connect with the web.

4. No Analytics on User Engagement

Don’t just monitor how many people have downloaded your application. You should also look over on how your app is being used like how engaged your clients are with each section of the application, where your clients are globally and what devices they are using to access the application.

Using B2B mobile apps have already proven that it can boost marketing productivity. However, to achieve this, you have to keep it in mind that you can only truly leverage an application if you put up on a mindset that there is more to it than just building one.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data […]

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Email Marketing and Email Database: A Must in B2B Leads Generation

posted by Margaret Spencer on August 3, 2016

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an effective email database. Email marketing is one of the distinct ways in B2B marketing strategies that […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Lists | Email Marketing List | Lead Generation | Leads Database | marketing | sales with no comment


Data Profiling 101: Don’t stop searching for what they ask of you

posted by Margaret Spencer on January 27, 2016

Agreeing to be 100% accurate means suicide for the online researcher, that’s why some online researchers will say what clients wants to hear but gives them only 80% of its work. And the sad part of it, is that within these 80% record lists, some of them are inaccurate and duplicates, which isn’t part of […]

Posted in Business | data cleansing | Data Records | data tips | Database Leads | Database Providers | marketing | sales with no comment


What Clients Don’t Know about Data Profiling

posted by Margaret Spencer on December 8, 2015

What Clients Don’t Know about Data Profiling There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile. There are some business owners who will […]

Posted in Business | Business List | Contact Lists | data cleansing | data profiling | data verification | Email Marketing List | marketing | sales with no comment


One does not simply

Data Profiling: One does not simply profile (And here’s Why)

posted by Margaret Spencer on November 24, 2015

When you’re in a Data profiling job, you will always hear some clients asking for something like this, “Can you produce 200 records daily?” “I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you” Well, it isn’t that hard of a job when you don’t […]

Posted in Business Advice | Business List Provider | data profiling | Database Leads | Database Providers | database specialists | marketing | profiling | sales with no comment


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