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Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

C-Level Executives Reading Business Email

If you think it’s easy to make C-Level Executives read your business email, think again.

Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, true-blooded marketers would know the struggle. To be able to compel them to read and be engage in your business email is a real tough job especially that their email address is covered with technical blockades that filters out spams and unexpected email messages. As much as any marketer would want to have a cheat sheet on this, there simply isn’t.

However, this is not a reason for any marketers to stop trying in making these C-Level executives read their business email with innovative techniques. Here are some ways to leverage sending business emails to these superior prospect clients.

Provide a Description of Their Company – Solely advocating how you can help a company is not enough. Why? This leaves no impression especially to companies that does not demand assistance from other business associates. Probe a little about what they do and then introduce the significant help you can give them in connection to this investigation you have done. Take for example, a definitive research or survey about sales progression in advertisement services if your target company is the mentioned business.

Propose Discounts and Trials – Many B2B marketing companies manages SaaS (Software as a Service). Offer them at least three days free trial to give them a taste of your service; or tempt them with discounts.

Present Assertive Numbers – These corporate people think in digits. If you think you’re capable and confident in making it happen, give them irresistible but reasonable figures like 50% increase on their sales rate. Surely, not something they can keep their hands off.

Pick a Schedule for that Business Email – It’s a given how busy these people are. Yet, they would still find time to go over these business emails during lunch or after working hours. It’s important that you choose the most preferable time when to deliver your email blast.

Prevent Your Business Email from Becoming a Spam – Of course, how can you make these C-Level executives read your business email if it gets filtered in that horrible spam section? Don’t let that happen! Avoid violating anti-spam regulations and you’re good to go!

Sure, it’s a hard task getting them to peruse your business emails but nothing you can handle in order to get that B2B leads.

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


contact

How to Build a Contact List You Can Be Proud Of

posted by Margaret Spencer on October 7, 2015

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set […]

Posted in C-Level Executives | C-Level Leads Database | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists with no comment


marketing goals

Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

posted by Margaret Spencer on February 26, 2015

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.) It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how […]

Posted in Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | marketing with no comment


Using A Business Email List For Webinars

posted by Margaret Spencer on November 17, 2012

It is easy to see how a business email list works well with a webinar. In today’s business world, the webinar is an increasingly popular medium of choice when it comes to marketing businesses and sharing ideas. However, like any other big meeting or event, it has little value when the turn-out is low. Speaking of which […]

Posted in B2B Leads | Business | Business Advice | Business Email List | C-Level Executives | E-Mail Lists | E-mail marketing services | Email List Provider | marketing with no comment


Humanizing Your Business Email List

posted by Margaret Spencer on November 16, 2012

Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Advice | Business Contact List | Business Email List | Business List | C-Level Executives | E-Mail Lists | Email List Provider | marketing | Marketing List | Marketing Tips with 2 comments


What Is A Risky Business Email List?

posted by Margaret Spencer on November 6, 2012

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in […]

Posted in B2B Leads | Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | Contact Database Provider | E-Mail Lists | Email Marketing List | Executive Lists | marketing | Marketing List with 2 comments


c-level executives lists, contact database, contact lists

Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


contact lists, C-level contact lists

How to Create Solutions-based Email Content for Your C-level Readers

posted by Margaret Spencer on August 3, 2012

Problem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them out in specific areas through solutions-based email content. If you can manage to offer sensible and workable solutions to some of the […]

Posted in Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with 6 comments


contact database, business contact database, executive business contact database

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


contact list, CEO contact list

Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

posted by Margaret Spencer on June 27, 2012

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | CEO mailing list | Contact Database | Contact Database Provider | Contact Lists | marketing | sales with no comment


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