Gearing Your Sales People: What’s There to Know About the People in the C-Suite

Gearing Your Sales People: What’s There to Know About the People in the C-Suite

Selling to the people in the C-Suite is on a different level. You can’t just pitch them your beaten script. After all, they are the decision makers. Talk to them on point and you’ll close sales faster. Nonetheless, with the advantages of going in on them directly, there’s also a lot of considerations to take in. So as you chase after these big shots, be reminded of the following.

  • They’re paid to advanced business results. Such encompassed boosting sales, market share, customer service and loyalty; lowering costs, errors, or employee turnover; increase productivity, employee commitment, etc. So make sure your products, services or solutions address one or more of these goals.
  • Their priorities changes from time to time. So despite of showing interest on your solution at first, it is inevitable to get a different story once you follow-up for a call/meeting. Therefore, it is important to have tactics to make these people see sense on why they should have your solution.
  • They’re generally very busy people; arriving first at the office in the morning and leaving last in the evening. They receive a lot of calls and emails every day and they go to many meetings. So be tenacious in your efforts to reach them and once you did, make use of such precious chance. Don’t make them regret they’d given you their time whether it’s an email correspondence, phone call or face to face meeting.
  • They don’t operate in a silo. Opposite to the popular belief, these big shots professionals hardly come up with decisions alone. They deliberate and hear sentiments from their colleagues and subordinates. This signifies that you need to involve them in every conversation, every step of the decision making process.
  • They don’t like to commit mistakes. Such can change their reputation in the company. This correspondingly influences the decision-making process and implies that it is necessary for you to uncover their risk factor during your conversations.
  • Most of them have a healthy dose of ego. You can say that it’s one of the things that drove them to attain their position in the company. Given this, you should be extremely certain about your own capacities when pitching to these people. If you’re being challenged, don’t back down. Otherwise, it will cost you your business because they definitely don’t want to negotiate with people who don’t trust in what they do.

So what are you waiting for? Go get ’em!

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML newsletter, all the more, get your message across your readers.

First, maintain a harmony between picture and content. HTML newsletter permits you to incorporate detailed designs and illustrations into your messages. In any case, this doesn’t give you the indulgence to exaggerate. It’s a great practice to incorporate a few pictures in the newsletter, yet these need to stay inside the context. Graphics can boost the visual interest of your newsletter. Be that as it may, their usage ought to be constrained. You risk losing the pith of your newsletter if you depend on design excessively. Some email platforms may not show your pictures appropriately, or worse not display them at all. So restrain from including essential messages or information as pictures.

Second, have a plain-content form of your HTML newsletter. Again, with some email platforms not supporting all of the HTML features in your newsletter, it may be reasonable to send a text-only version newsletter. In spite the fact that you may think this takes away the visual quality from your newsletter, it has the upside of ensuring delivery. Utilizing a text-only version additionally makes your newsletter more receptive to inboxes, giving it a lesser chance of being sorted as junk mail by recipients in your executive list. There are email marketing platforms that is configured to automatically decide whether to send an HTML or a plain-text version of your newsletter to a particular contact according to the platform he or she uses. You may need to discuss your contact database provider for more on this feature.

Lastly, always incorporate the option to unsubscribe. Ensuring that your recipients have the alternative to suspend their subscription to your newsletter is a big plus factor for your campaign. This shows how much thought you give to your subscribers and permits you to keep up goodwill among your contacts. Likewise, contingent upon the location, you might be lawfully obliged to give an unsubscribe option to specific contacts in a list. Providing your recipients this option can assist you in determining uninterested prospects.

Indeed. Email has made marketing more convenient and effective yet we need to concede that it has brought new difficulties as well. Regardless, by taking a couple of simple strides, we can get around these obstacles and extend your message to where it is due.

Looking for IT Lists? Here’s What You Should Keep in Mind

 

Looking for IT Lists? Here’s What You Should Keep in MindThe IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to potential IT providers who can give them quality service (and ultimately, help them at providing quality service too) for a reasonable value. On the other hand, IT companies themselves, dynamically search for approaches to acquire IT sales leads in which one of this approach is purchasing business lists. They can leverage such to reach IT managers and IT chiefs that they’re targeting.

While on the subject of lists, purchasing a list of IT chiefs and additionally list of IT managers is of an extensive advantage when you need leads. Utilizing an excellent list can bring in favorable outcomes like for example when your having a targeted email campaign and you purchase a mailing list of these mentioned prospects. Having a great number of contacts in your database in order to keep it loaded with potential prospects is a smart thing to do. However, there are instances where you need to manage any conceivable wasteful aspects that accompanies when purchasing business lists/IT mailing list from a business list provider. If you happen to have purchase an inaccurate and messed up business list, it would merely pull you down. As opposed to reaching prospects and working on business proposals immediately, you’ll rather need to first sort out the business list you purchase, which in itself takes up a lot of your time – time that should have better spent on closing sales and not struggling on your database.

So in case you’re in the IT business industry that is searching to purchase business lists from a business list provider, endeavor to choose a supplier that offers only accurate and well-segmented records. This can spare you significant time as well as help you in closing sales for your company.

Get That C-Level Executives Read Your Business Email

C-Level Executives Reading Business Email

If you think it’s easy to make C-Level Executives read your business email, think again.

Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, true-blooded marketers would know the struggle. To be able to compel them to read and be engage in your business email is a real tough job especially that their email address is covered with technical blockades that filters out spams and unexpected email messages. As much as any marketer would want to have a cheat sheet on this, there simply isn’t.

However, this is not a reason for any marketers to stop trying in making these C-Level executives read their business email with innovative techniques. Here are some ways to leverage sending business emails to these superior prospect clients.

Provide a Description of Their Company – Solely advocating how you can help a company is not enough. Why? This leaves no impression especially to companies that does not demand assistance from other business associates. Probe a little about what they do and then introduce the significant help you can give them in connection to this investigation you have done. Take for example, a definitive research or survey about sales progression in advertisement services if your target company is the mentioned business.

Propose Discounts and Trials – Many B2B marketing companies manages SaaS (Software as a Service). Offer them at least three days free trial to give them a taste of your service; or tempt them with discounts.

Present Assertive Numbers – These corporate people think in digits. If you think you’re capable and confident in making it happen, give them irresistible but reasonable figures like 50% increase on their sales rate. Surely, not something they can keep their hands off.

Pick a Schedule for that Business Email – It’s a given how busy these people are. Yet, they would still find time to go over these business emails during lunch or after working hours. It’s important that you choose the most preferable time when to deliver your email blast.

Prevent Your Business Email from Becoming a Spam – Of course, how can you make these C-Level executives read your business email if it gets filtered in that horrible spam section? Don’t let that happen! Avoid violating anti-spam regulations and you’re good to go!

Sure, it’s a hard task getting them to peruse your business emails but nothing you can handle in order to get that B2B leads.

How to Build a Contact List You Can Be Proud Of

contact

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set them is peculiar in the B2B industry.

To begin with creating your own contact list, there are few considerations you have to think before collecting them online. Here are:

  1. Categorize the type of industry –search small-scale industry online and know what type of industry you want to build contact with. Whether is health, finance, education or food leads, you can divide them according to the type of market are they into.
  2. Determine the revenue –big business don’t need marketing efforts, they already have their own. While small starters are the one who need to be guided with contact list. Research for small earning industry and their target location.
  3. Know the C-levels –gather information such as CEO, marketing manager, executive secretary and the C-level employees. Gather their business contact number and
  4. Verify the information –of this businesses to ensure quality and assurance for those who will need them.
  5. Arrange its target market –see to it that these business are within range of the target market of your future client and mutual relationship can be established between the two. Know both target market to match their desired result.

Building a contact list is not easy, there are a lot of things to be considered in order to make a database that will suit the needs of your clients. With this, you can now face with your database that will surely you will be proud of.

marketing goals

Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

coa

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)

It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.

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Using A Business Email List For Webinars

It is easy to see how a business email list works well with a webinar. In today’s business world, the webinar is an increasingly popular medium of choice when it comes to marketing businesses and sharing ideas. However, like any other big meeting or event, it has little value when the turn-out is low.

Speaking of which though, imagine yourself as a company that specializes in event organizing to further understand why you need to maximize that turn-out.

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Humanizing Your Business Email List

Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people forget the humanity of others, a lot of bad stuff happens.

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What Is A Risky Business Email List?

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in being reckless.

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c-level executives lists, contact database, contact lists

Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

contact lists, contact database, executive contact list, c-level contact listIn a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll expand on this critical idea by providing some tips on doing your research and discovering the relevant issues your executive recipients are preoccupied with.

As mentioned in the same post, there are basically two ways to research on your target audience’s pain points: the direct and indirect methods. The first four tips below belong to the direct approach which basically means asking the contacts themselves. The remaining three points are examples of the indirect way. Of course, you don’t have to apply all of the below ideas – only those which are appropriate to your situation.

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