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Gearing Your Sales People: What’s There to Know About the People in the C-Suite

posted by Margaret Spencer on April 5, 2017

Gearing Your Sales People: What’s There to Know About the People in the C-Suite

Selling to the people in the C-Suite is on a different level. You can’t just pitch them your beaten script. After all, they are the decision makers. Talk to them on point and you’ll close sales faster. Nonetheless, with the advantages of going in on them directly, there’s also a lot of considerations to take in. So as you chase after these big shots, be reminded of the following.

  • They’re paid to advanced business results. Such encompassed boosting sales, market share, customer service and loyalty; lowering costs, errors, or employee turnover; increase productivity, employee commitment, etc. So make sure your products, services or solutions address one or more of these goals.
  • Their priorities changes from time to time. So despite of showing interest on your solution at first, it is inevitable to get a different story once you follow-up for a call/meeting. Therefore, it is important to have tactics to make these people see sense on why they should have your solution.
  • They’re generally very busy people; arriving first at the office in the morning and leaving last in the evening. They receive a lot of calls and emails every day and they go to many meetings. So be tenacious in your efforts to reach them and once you did, make use of such precious chance. Don’t make them regret they’d given you their time whether it’s an email correspondence, phone call or face to face meeting.
  • They don’t operate in a silo. Opposite to the popular belief, these big shots professionals hardly come up with decisions alone. They deliberate and hear sentiments from their colleagues and subordinates. This signifies that you need to involve them in every conversation, every step of the decision making process.
  • They don’t like to commit mistakes. Such can change their reputation in the company. This correspondingly influences the decision-making process and implies that it is necessary for you to uncover their risk factor during your conversations.
  • Most of them have a healthy dose of ego. You can say that it’s one of the things that drove them to attain their position in the company. Given this, you should be extremely certain about your own capacities when pitching to these people. If you’re being challenged, don’t back down. Otherwise, it will cost you your business because they definitely don’t want to negotiate with people who don’t trust in what they do.

So what are you waiting for? Go get ’em!

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | C-Level Executives | e-mail marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

posted by Margaret Spencer on March 28, 2017

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | C-Level Executives | content marketing | e-mail marketing | Executive Lists | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | marketing automation | Marketing Tips | Qualified Leads | social media marketing | social media marketing tips | social media strategy with no comment


Looking for IT Lists? Here’s What You Should Keep in Mind

posted by Margaret Spencer on March 22, 2017

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | Database | Database Providers | database specialists | direct marketing contact database | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | Executive Lists | Fresh Leads | IT Contact Database | IT Leads | IT List | Leads Database | List Providers | Mailing List | Mailing List Provider | mailing list services | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


How to Build a Contact List You Can Be Proud Of

posted by Margaret Spencer on October 7, 2015

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set […]

Posted in C-Level Executives | C-Level Leads Database | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists with no comment


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Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

posted by Margaret Spencer on February 26, 2015

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.) It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how […]

Posted in Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | marketing with no comment


Using A Business Email List For Webinars

posted by Margaret Spencer on November 17, 2012

It is easy to see how a business email list works well with a webinar. In today’s business world, the webinar is an increasingly popular medium of choice when it comes to marketing businesses and sharing ideas. However, like any other big meeting or event, it has little value when the turn-out is low. Speaking of which […]

Posted in B2B Leads | Business | Business Advice | Business Email List | C-Level Executives | E-Mail Lists | E-mail marketing services | Email List Provider | marketing with no comment


Humanizing Your Business Email List

posted by Margaret Spencer on November 16, 2012

Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Advice | Business Contact List | Business Email List | Business List | C-Level Executives | E-Mail Lists | Email List Provider | marketing | Marketing List | Marketing Tips with 2 comments


What Is A Risky Business Email List?

posted by Margaret Spencer on November 6, 2012

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in […]

Posted in B2B Leads | Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | Contact Database Provider | E-Mail Lists | Email Marketing List | Executive Lists | marketing | Marketing List with 2 comments


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Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


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