Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

 

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)

It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.

Fortunately, this isn’t film critique and vendors to do take more responsibility in offering you more candidates to choose from. After all, a bigger database means more chances of people fitting your buyer personas. The question is how much should you pay for before it starts to become a gamble?

  • Define your industry preferences – In this respect, you could do better than the Oscars and actually define your preferences instead of diverting from mainstream popularity without a clear reason. When creating a list, always make sure you know who it is you really want to market to while making it clear to them as to why.
  • Don’t hide your bias – One big, obvious way to waste a good contact list is to show a sharp bias in favor of only a small, specific segment as opposed to all the data you bought. For example, what’s the point of buying a list of doctors when your lead generators and sales reps prefer pitching to dentists?
  • Be a prestigious name in your target market– While the Oscars have been rapidly losing their relevance, the establishment still works to justify its mark of quality. Likewise, you need to really show it to your prospects that you’re a respected voice in your industry and your decision to market to them is something that will be worth the time and attention.

When it turns out that the big list you paid for felt like it didn’t have all that you were looking for, it feels like watching a reel of Oscar nominees. You’re often surprised at what didn’t make the cut. To avoid this mistake, learn how to differentiate the lists from what you’d like to market to instead of just gambling it on what third parties think.

Using A Business Email List For Webinars

It is easy to see how a business email list works well with a webinar. In today’s business world, the webinar is an increasingly popular medium of choice when it comes to marketing businesses and sharing ideas. However, like any other big meeting or event, it has little value when the turn-out is low.

Speaking of which though, imagine yourself as a company that specializes in event organizing to further understand why you need to maximize that turn-out.

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Humanizing Your Business Email List

Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people forget the humanity of others, a lot of bad stuff happens.

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What Is A Risky Business Email List?

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in being reckless.

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Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll expand on this critical idea by providing some tips on doing your research and discovering the relevant issues your executive recipients are preoccupied with.

As mentioned in the same post, there are basically two ways to research on your target audience’s pain points: the direct and indirect methods. The first four tips below belong to the direct approach which basically means asking the contacts themselves. The remaining three points are examples of the indirect way. Of course, you don’t have to apply all of the below ideas – only those which are appropriate to your situation.

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How to Create Solutions-based Email Content for Your C-level Readers

Problem-solving is an inseparable part of the lives of your executive contacts. Day in and day out, they’re relentlessly bombarded with issues that need to be addressed. Imagine being able to help them out in specific areas through solutions-based email content. If you can manage to offer sensible and workable solutions to some of the problems that the people in your executive contact list face, then you’d certainly earn their trust and ultimately their business.

Striving to deliver solutions-based emails in your campaign can impact both your short-term and long-term marketing results. In the near-term, you’re sure to generate more favorable performance metrics in the form of higher open and click-through rates along with minimal unsubscribe and bounce rates, if you apply a solutions-oriented email content strategy. For the longer-term, your problem-solving efforts are sure to build your reputation and develop trust and loyalty. Read more

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way?

The answer is through thought leadership. Thought leadership is the state of being recognized by your audience as a source of useful information about a particular field. This is primarily achieved through educating your prospects, customers, community, connections, etc. Thought leadership builds credibility which, in turn, builds trust and loyalty.

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Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a trend in order to help them make more informed decisions in terms of lead generation, contact list building, branding, ads, etc.

 

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How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level Leads

You’re in an elevator with a very important company executive, and you’re about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he’s getting off on the next floor. How would you explain your ideas in such a short period of time? If you think about it, this question is also quite valid if you’re sending emails to contacts you acquired from an executive list provider. It’s the same set of persons and the same pressure.

An effective ‘elevator pitch’ is a good approach in organizing and presenting your ideas and proposals to important an audience, like decision makers. But, quite apart from what the phrase implies, a good elevator pitch has a broader range of applicability including email marketing. The elevator pitch helps you deliver your message to recipients more effectively and efficiently. It works best with contacts who are not yet part of your official subscriber list. Here are a few guidelines on how you can apply this method.

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Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate sending emails to mobile device users in our mailing list. This post gives you five basic tips to help achieve exactly that.

Evidence supporting the rapid transformation in email readership is overwhelming. According to Return Path, around 81% of email opens were done through mobile devices with smartphones accounting for 27%. The number of emails opened through mobile platforms jumped 82.4% for the same period in the previous year.

From a B2B marketing standpoint, the above trend is also reflected in the business setting. A separate study shows 64% of decision makers like CEOs and other executives are opening their emails through mobile devices. This leaves you with a new horizon in your email marketing campaign. So, take a look at the following tips to help you create and send mobile-friendly emails to contacts in your CEO mailing list.

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