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Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.

 

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Looking for IT Lists? Here’s What You Should Keep in Mind

posted by Margaret Spencer on March 22, 2017

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to […]

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Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

posted by Margaret Spencer on February 26, 2015

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.) It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how […]

Posted in Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | marketing with no comment


What Is A Risky Business Email List?

posted by Margaret Spencer on November 6, 2012

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in […]

Posted in B2B Leads | Business | Business Advice | Business Contact Database | Business Contact List | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | Contact Database Provider | E-Mail Lists | Email Marketing List | Executive Lists | marketing | Marketing List with 2 comments


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Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


Drama Masks

How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


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Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

posted by Margaret Spencer on June 5, 2012

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate […]

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Buying Telemarketing Lists – C-Level Executives Lists

posted by Margaret Spencer on May 4, 2012

Telemarketing is a marketing medium which is made use of by many types of companies and businesses. It is also a very successful industry in itself, having built up a reputation for services such as lead generation and appointment setting, as well as for various other functions. That being said, companies that have enough of […]

Posted in Business | Business Advice | Business List | Business Mailing List | C-Level Mailing List | List Providers | marketing | Marketing Tips | sales | Telemarketing List with 2 comments


How to Generate Feedback from Your C-level Email Recipients

posted by Margaret Spencer on April 27, 2012

In email marketing, it’s not enough to just grab your reader’s interests alone. Generating feedback from recipients is an equally-important step in email campaigns. This is even more essential when dealing with contacts from a c-level executive list. Because insights from these decision makers are quite valuable, you have to be able to get their […]

Posted in Business | Business Advice | C-Level Mailing List | mailing list services | marketing | Marketing Tips | sales with no comment


Some Practical Tips on Consistency in Small Business Email Marketing

posted by Margaret Spencer on April 20, 2012

As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage. Take a look at these practical tips on maintaining consistency […]

Posted in Business | Business Advice | Business List | business mailing address | Business Mailing List | C-Level Mailing List | List Providers | mailing list services | marketing | Marketing Tips | sales with no comment


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