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Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.

 

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Looking for IT Lists? Here’s What You Should Keep in Mind

posted by Margaret Spencer on March 22, 2017

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to […]

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How to Build a Contact List You Can Be Proud Of

posted by Margaret Spencer on October 7, 2015

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set […]

Posted in C-Level Executives | C-Level Leads Database | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists with no comment


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Getting Results from Your CEO List: 6 Expert Tips

posted by Margaret Spencer on October 8, 2012

Still not getting the marketing results you want from your CEO list? Perhaps, all you need is a fresh take on how you should be knocking on their doors. As you may very well know, CEOs and other C-level executives are always on the hunt for better ways to get their companies ahead and keep […]

Posted in Business | Business List | CEO mailing list | marketing | sales with no comment


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Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

posted by Margaret Spencer on June 27, 2012

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | CEO mailing list | Contact Database | Contact Database Provider | Contact Lists | marketing | sales with no comment


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Top 5 Tips for Sending B2B Mobile Emails That Get Read and Acted Upon by CEOs

posted by Margaret Spencer on June 5, 2012

Mobile devices are creating new B2B marketing opportunities and challenges. Right now, email marketing is one of the areas being revolutionized by mobile devices. With statistics all pointing toward a shift in email consumption toward mobile devices, traditional email marketing methods and practices may no longer apply. We have to rethink our campaigns to facilitate […]

Posted in Business | Business Advice | business mailing address | Business Mailing List | C-Level Executives | C-Level Mailing List | CEO mailing list | mailing list services | marketing | Marketing Tips | sales with no comment


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How to Interpret Your B2B Email Open Rates

posted by Margaret Spencer on May 15, 2012

One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list. Know how it’s measured. […]

Posted in Business | Business Advice | Business List | Business Mailing List | CEO mailing list | Contact Lists | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


How You Can Grow Your Market Share through an Updated Business Mailing List

posted by Margaret Spencer on September 19, 2011

Reaching targets is the main goal of the marketing division of all companies regardless of size, sales revenue, location or industry. Every one wants to meet the projections made. If possible, all dream to exceed the quota. But then again, they are battling with the difficulty of finding prospects and bringing them to pipeline. With […]

Posted in Business | Business Mailing List | CEO mailing list | marketing | sales with no comment


What Should Your Business Mailing Lists Be Like

posted by Margaret Spencer on September 9, 2011

Obtaining an opt-in business mailing list is a pre-requisite in your direct mail campaigns. You highly need it to be assured that you will send your marketing messages to targeted prospects. If you want to invite them for seminars or trade shows, you can do as long you get the accurate mailing addresses of invited guests. If […]

Posted in Business | Business Mailing List | CEO mailing list | marketing | sales with no comment


Buy a CEO Mailing List From a Database and Technology Center

posted by Margaret Spencer on August 31, 2011

Gathering fresh contacts is a demanding, time-consuming and expensive engagement. For companies that cannot allocate some of their resources, or don’t have the expertise, they choose not to generate their own business contact list. Instead, they buy one. If they do, they are not just relieved from the heavy burden of making daily updates, paying […]

Posted in Business | CEO mailing list | marketing | sales with no comment


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