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The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data possible and get the most out of it.

The Benefits of Your CRM and How to Maintain Its Data AccuracyBe selective and avoid incomplete data.

A CRM account requires you to fill in numerous fields but you can still narrow it down to few important fields such as name, address, phone number and email address (of which should be mandatorily provided by prospects or clients). Add only what you need. Make it a point to exclude unnecessary details on sight and address any missing information. In this way, there’s not much to weed out and you don’t have to go through the entire database to look for what’s missing when you do some general cleaning.

Validate the data you have gathered.

Configure data validation regulations, limitations and routines in your CRM system. Doing this will enable it to operate on a secure, accurate, convenient and valuable data.

Label and segment every data you upload.

From what source did it came from? What campaign does it belong? Whose lead it is? You probably won’t answer these questions without labeling and segmenting your data. Remember to do this when you put a record in the CRM system for easy pull out of information.

Merge Duplicated Records

When you come across duplicated records, do not erase either one of them. Instead, merge the information you found in these records under a single record. By doing this, you can ensure that no possible important information is lost.

Set security roles.

To avoid data being intentionally or unintentionally edited or deleted and losing important information, manage the security privileges of staffs who can reach or edit information in your CRM.

When you manage your CRM appropriately from the start and maintain that. A quality database isn’t so impossible.

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b […]

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Keeping Your Lead Generation Right On Track

Contact Database Management: Keeping Your Lead Generation Right On Track

posted by Margaret Spencer on July 13, 2016

Continuously taking care of multiple b2b leads in contact database after acquiring them is not an easy task; For we are not just talking about a couple of leads but a considerable number of it. After all, the leads generated from your contact database, is like an exclusive magic library.

Posted in B2B Leads | Contact Database | contact list with no comment


Business Innovation in Leads Database

posted by Margaret Spencer on June 15, 2016

One generic method to get in touch to customers and possible shareholders are through the b2b mailing leads database. This repository of contacts is heavily populated with sundry business contact information. With this, sending out advertisements will be easier and can cut the amount of time it takes to complete the sales process. It should […]

Posted in B2B Leads | Business Contact Database | Contact Database | Database Leads with no comment


How to Buy an Email List to Start Your Product Promotion

posted by Margaret Spencer on April 7, 2016

The Internet has revolutionized how people communicate. This includes getting in touch with friends, families, and other organizations. In the Internet, emails are never lost in the conversation. This mode of communication has saved uncountable communication lines, time, and money. It should be said that almost everybody, no matter how old or young have an […]

Posted in Business Email List | Contact Database | contact list | E-Mail Lists | Email List Provider | Purchasing Record Lists with no comment


How to Choose Wisely When Buying an Email List

posted by Margaret Spencer on April 5, 2016

Every company needs a batch of emails in order to send out advertisements of their products and services. It is undeniable that looking for the right batch of contacts, managing them, and keeping them updated is one tiring job. This particular demand had encouraged the sudden presence of email list providers. When the company would […]

Posted in Business Email List | Contact Database | Contact Lists | Database Leads | E-Mail Lists | Marketing Tips with no comment


Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


A Smart Way to Manage Your Contact List in Excel

posted by Margaret Spencer on February 17, 2016

The biggest asset you can acquire, as a business owner and marketer, is the contact list. Growing and cultivating this contact list is one of the most critical things you can do to positively impact your business. Keeping a good track of your contact database is not altogether difficult for anyone. There are couple of […]

Posted in Contact Database | contact list | Contact Lists with no comment


Better Use of Contact Database in Overcoming Marketing Challenges

posted by Margaret Spencer on February 15, 2016

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options. The […]

Posted in B2B Contact Database | Business Advice | Business Contact List | Contact Database | marketing | Marketing Tips with no comment


940-data

Why you should always check your Data Records

posted by Margaret Spencer on November 11, 2015

Ever receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose […]

Posted in Business | Contact Database | data cleansing | data profiling | Data Records | data verification | marketing | Marketing List | sales with no comment


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