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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

B2B Marketing: Memes, Everyone? (Part 3)

Things to Consider when Using Memes

Suitability and relatability to your brand

Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate whether such playful jokes suit your brand voice. Furthermore, regardless of the kind of meme you want to use, always relate it back to your brand. A study by Facebook concluded that posting about subjects related to your brand leads to the most relevant engagement. This will enable people to recognize not only the meme but the brand that has been tied to it.

Comprehension of your target audience

Remember that using memes can only be successful in your marketing if your target audience acknowledges it. So, the better you understand your target audience, the simpler it will be for you to make memes that are engaging and not offending for them.

Knowledge about the memes

Before creating and posting a meme, fill yourself in with the meaning, background, usage and implication of such meme. This prevents you from posting memes in your company’s social media pages  that is inappropriate for your brand and audience. Take for example the image meme Imminent Ned (a.k.a. “Winter is Coming”)  is used to forewarn or announce the upcoming arrival of a highly awaited product, event or internet meme. Know your meme is a website and video series that documents various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases, internet celebrities and more. It also investigates new and changing memes through research, as it commercializes on the culture.

Consistency on the meme’s core components

While you can put your own twist on a meme, remember to not stray away from the original format, style, and components. A meme is basically an imitation (and are already arguably popular). Leverage on that by choosing an existing meme rather than attempting to make your own.

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B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes Photo Memes Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book […]

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B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

The Lover A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 3)

posted by Margaret Spencer on November 8, 2016

The Caregiver Under the ego type with “social” as cardinal orientation. Also known as the saint, altruist, parent, helper, supporter, angel, guardian, Samaritan, and healer. A caregiver’s motto is “Love your neighbor as yourself.” Its characteristics are often associated with maternal roles; caring, nurturing, devoted, selfless, generous and compassionate. A caregiver’s goal is to help […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes. These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

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Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Thrive for a content that BANGS Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They […]

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