US: +1 888.488.5478  AU: +61 290081197  SG: +65 31589582

One of the Largest B2B List Providers

Home / Blog / Custom list

Blog

How to Launch Opt-in Campaigns with Marketing Managers Email Lists

posted by Margaret Spencer on September 8, 2017

How to Launch Opt-in Campaigns with Marketing Managers Email ListsCarrying out campaigns with marketing managers email lists can be a difficult feat to accomplish. For one thing, marketing managers are constantly being bombarded with content, promotions, and offers that catching their attention even for a split second is almost impossible. They’re also intimately familiar with the bag of tricks their fellow marketers use that it’s going to take a pretty unique and compelling material just to register as a blip on their radar.

And these obstacles can turn into roadblocks when you’re working with marketing managers email lists that contain contacts acquired through implicit opt-in. Marketo says an implicit single opt-in happens when someone submits their contact details on a website or to an individual (typically in order to download content or to register for an event) and the info gets stored in a database without the contact’s express consent.

Implicit opt-in is a favorite tactic among B2B marketers because it lets them grow email lists quickly, although this approach doesn’t come without its drawbacks. If a subscriber doesn’t realize or remember opting into your email marketing list, the contact has every right to mark your emails as spam. Once those spam complaints start piling up, you run the risk of ending up on an ISP’s blacklist. That’s why, in a previous entry on collecting email contacts at tradeshows, we emphasize the need to verify every prospect’s permission.

That’s because not everyone who provides their email address to download your whitepaper wants to receive your email newsletters and promotions. Similarly, not all event attendees who hand you their business card are looking forward to starting an email correspondence. In fact, only a small percentage of contacts in a single opt-in list will actually want to remain as subscribers. The challenge then is finding out which contacts are really interested.

One effective solution is to launch an email opt-in (or re-opt-in) campaign. An opt-in campaign gives contacts in an existing email list a chance to confirm their subscription. It’s a way to remove uninterested (and most likely unfit) contacts from your marketing managers email lists, while retaining those subscribers who unequivocally gave you their permission. The end result will be a smaller but more relevant list of email contacts.

Running an opt-in campaign, however, goes beyond simply sending out subscription confirmation emails. It requires a great deal of planning and preparation, and usually follows the below steps:

 

  1. Do a thorough data scrub

As with any other email marketing initiative, opt-in campaigns require accurate and clean lists. So, before proceeding any further, you need to do a thorough data scrub on your marketing managers email lists for best results.

Find a good database scrubber and run it on your list a couple of times. You don’t want hard bounces and invalid emails dragging deliverability down.

 

  1. Prepare and polish your free offer

Whitepapers and case studies still remain the most effective offers for attracting and converting new subscribers. In fact, a DemandGen survey finds that among B2B buyers, 8% consult whitepapers, 73% request case studies, and 67% attend webinars.

Your free offer answers the question every potential subscriber asks herself: “What’s in it for me?” So, you need to make it convincing. Make sure that your offer isn’t only something that contacts will be interested in but is also content that prospects can benefit from.

 

  1. Create an opt-in confirmation email

Now, it’s time for you to put your thinking cap on and start writing the opt-in confirmation email. The main goal behind opt-in confirmation is to determine whether or not contacts really want to be part of your marketing managers email lists.

Leverage your free offer (see #2) to give your target contacts a good reason to sign up. Instead of directly asking recipients to confirm their subscription, gauge their interest first by delivering your free offer.

 

  1. Build the landing page

The offer’s landing page is where the first part of the opt-in process happens. The landing page signup form should ask contacts to enter their first name, last name, and email address—nothing more. Keep in mind that, in general, the more fields you put on a landing page, the lower the conversion rate.

In order for contacts to explicitly opt in, the landing page should include a checkbox that reads “I want to receive news and updates” (or something like that). In some countries, it’s mandatory to leave this checkbox unchecked by default.

 

  1. Re-confirm their opt-in with a thank you email

After a contact submits the form and confirms her subscription, the contact is directed to a thank you page that indicates that a thank you email has been sent to the given email address.

The thank you email includes a link or a button that the contact needs to click in order to confirm her subscription. Contacts who do so should remain on your marketing managers email lists, while those who don’t should be removed.

We’ve just outlined the basic steps of a double opt-in process. When done right, double opt-ins lead to a more accurate and more compliant email contact list. But more importantly, this process helps purge your list of uninterested contacts, keeping only those who’ll engage with your future campaigns.

Posted in B2B Contact Database | b2b contact leads database | b2b contact list | B2B Mailing Lists | Business Contact List | business directory database | Contact Database | Contact Database | Contact Database Provider | Contact Lists | Custom list | data profiling with no comment


3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of […]

Posted in Advertising Company | B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | C-Level Leads Database | C-Level Mailing List | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | content marketing | Custom list | data cleansing | Data Records | data tips | data verification | Database | Database Providers | database specialists | direct marketing contact database | E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | event marketing | Executive Lists | Fresh Leads | IT Contact Database | IT Leads | IT List | lead acquisition | Lead Generation | Leads Database | List Providers | Mailing List | Mailing List Provider | mailing list services | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | profiling | Purchasing Record Lists | Record Lists | sales | Sales Leads Database | Telemarketing List with no comment


Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | Custom list | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | E-Mail Lists | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | Fresh Leads | IT Contact Database | IT Leads | IT List | lead acquisition | Lead Generation | Leads Database | List Providers | Mailing List | Mailing List Provider | mailing list services | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | Qualified Leads | sales | sales ability | Sales Leads Database | Software Leads with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


Purchasing Record List can help your small business grow (And here’s why)

posted by Margaret Spencer on January 11, 2016

As a small business owner, I never would imagine that purchasing a list of companies can help my business launch with ease, and what’s more surprising is that with this set of companies I can call them or look up their website whenever I want and see if I could talk to them, through phone […]

Posted in B2B Contact Database | B2B Leads | Business Mailing List | Custom list | Data Records | Database Leads with no comment


Machine Base Content Marketing

posted by Margaret Spencer on September 23, 2015

Machine-learning technology rising its way to the peak of its value. It has been hastily integrated in the marketing methods. Contact DB currently started its pavement through in using landing page optimizer that will be suited in using Adobe Experience Manager in helping marketers maximize their landing page potential.

Posted in Advertising Company | B2B Contact Database | B2B Leads | Business | content marketing | Custom list | Database Leads | marketing with no comment


SEO and Content Marketing Quick Tips

posted by Margaret Spencer on September 16, 2015

Big companies like Facebook, Twitter, and such are aware of the essentials in executing the basics tactic in search engine optimization (SEO). In starting B2B marketing, content marketing is one of its avenues to increase the popularity of its website. Unless if the website is already popular or popular in the real world.  But if […]

Posted in Contact Lists | content marketing | Custom list | data cleansing | SEO with no comment


Comprehensive Categorization of Content Marketing

posted by Margaret Spencer on August 11, 2015

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but […]

Posted in Contact Database | contact database for email marketing | content marketing | Custom list | Database Providers | marketing | Marketing List | Uncategorized with no comment


Hiring a Data Shaman for Potential Leads

posted by Margaret Spencer on July 16, 2015

  Imagine the data you have on your database is like a single spirit. Locating a particular data in a pool of a million data is more likely summoning a spirit in the afterlife. Although database automation has been tragically popular in the past decades, company still hires database specialist to navigate their way through […]

Posted in B2B Contact Database | B2B Leads | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Contact Database | Contact Database | Contact Database Provider | Custom list | Database Leads | Database Providers | Lead Generation | Leads Database | Software Leads with no comment


Page 1 of 212
Back Top
Free Subscription Plan Promo
REGISTER NOW
AND GET 50 LEADS FREE!