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Why An Email List Cleaning Service Is A Must

posted by Margaret Spencer on June 1, 2017

Why An Email List Cleaning Service Is A Must

Email data can be dirty and it occurs more than you may might think. Dirty data are basically data that are  invalid. Even the littlest slip-up during data entry can prompt an invalid email address — a simple typographical error, a displaced @ sign, an unnoticed character — it doesn’t take much. Correspondingly, research reveals that these blunders happen in more than 20% of email registrations.

When you start a campaign without having these invalid email addresses ran through by a data cleansing provider, you will be on ISP’s and spam filter’s radar. ISPs and spam filters do not just make the decision on how much funny business can occur amid an email campaign (spam reports, unsubscribes, and undelivered/bounced messages), but they also get to choose which campaigns hits the inbox.

Various factors are considered in making this resolve, one being the data quality. In case you have your data handled by a data cleansing provider or a software, your email list will have less errors. Notwithstanding content quality and engagement, and the IP rep, will give you a better shot of hitting the inbox. It lessens the probability of an ISP blocking you (or even your own ESP restricting you).

So when would it be a good idea to utilize a data cleansing service? Always. It is a year-round concern, and you ought to do it consistently before each campaign to ensure deliverability. Moreover, it’s particularly critical in case you’re sending to an older list, working together on another one, or wanting to grow your database by buying a professionally screened email list.

Can’t an ESP or marketing automation software clean an email list? No. Truth be told, most ESPs won’t let you send to a bought list since they aren’t fit for cleaning the data. To utilize a purchased list, and to guarantee the cleanliness of your own organic list, its deliverability and CAN-SPAM/CASL compliant, employ a data cleansing service.

Posted in B2B Marketing | Business | Business Advice | Business Email List | business email lists | data cleansing | data tips | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


Give Your E-mail List TLC With These 3 Management Tips

posted by Margaret Spencer on April 7, 2017

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel. Keep […]

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Context- based Data Tailoring for Data Verification

posted by Margaret Spencer on March 31, 2017

  Data verification is critical in appointment setting and lead generation. This is not because it will give out the correct data about our client but that it also additionally assimilates long term data function in your database. Insignificant data are hindrance in the data verification. At times,  a single erroneous data will prompt more […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Database | business directory database | Contact Database | Contact Database | Contact Database Provider | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | Leads Database | marketing | marketing ability | marketing automation | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of […]

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Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

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Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


3 Reasons Why We Offer a Data Verification Service

posted by Margaret Spencer on January 28, 2016

No matter what industry you cater, one thing is for sure, you need accurate and consistent information to get your business started, and to get that accurate and consistent information means you need to purchase it or make your own. And we all know making our own data will take a lot of our time. […]

Posted in data cleansing | data profiling | Data Records | data verification | Database Providers | Lead Generation | Leads Database with no comment


Data Profiling 101: Don’t stop searching for what they ask of you

posted by Margaret Spencer on January 27, 2016

Agreeing to be 100% accurate means suicide for the online researcher, that’s why some online researchers will say what clients wants to hear but gives them only 80% of its work. And the sad part of it, is that within these 80% record lists, some of them are inaccurate and duplicates, which isn’t part of […]

Posted in Business | data cleansing | Data Records | data tips | Database Leads | Database Providers | marketing | sales with no comment


What makes Data purchasing worth every penny

posted by Margaret Spencer on January 20, 2016

With every purchase, we tend to rethink our decision. Whether or not our decision will be worth every penny we’ve spent. But as time passes by, our way of thinking became more rational. We often hear ourselves ask this type of question “Is this going to help me?” “Will this guarantee my business success?” “Will […]

Posted in data cleansing | data profiling | data verification | Database Leads | Database Providers | database specialists | Lead Generation with no comment


What Clients Don’t Know about Data Profiling

posted by Margaret Spencer on December 8, 2015

What Clients Don’t Know about Data Profiling There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile. There are some business owners who will […]

Posted in Business | Business List | Contact Lists | data cleansing | data profiling | data verification | Email Marketing List | marketing | sales with no comment


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