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Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

Email Database isn’t easy to run when you don’t know where to start. Learn more about email database in this post.

How to maintain your Email Database and contact list for better email deliverability.

Most of the B2B companies center their time and effort in building their email database – because they should. But it will never be enough just to build an email database– you also need to maintain it. This means:

  1. Letting B2B prospects manage their preferences (or opt-out if they wish), and
  2. Consistently cleaning and cutting off inactive B2B prospects.

Email Database Providers

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

By rule, you have to make B2B prospects to opt-out. Most of the opt-out forms are pretty eccentric: you ask an email subscriber to enter his email address — if it’s not pre-populated — and of course, his cause for leaving. As a B2B marketer, watching a B2B prospects walk out the door, wouldn’t it be better to give him one last chance to stay in the website? What if you could give a few email subscription-frequency choices in a human or give at least free 100 leads, and a friendly tone that lets him know you care about his needs?

This is the time you can go even further and further (and often reduce opt-outs) by having a subscription center on your website. When B2B prospects hit “manage my own email preferences” or “unsubscribe,” they will be routed to the center and will be given the option of changing their email communication preferences or the time which they receive your B2B emails. Maybe, just maybe, they would still like you and don’t really want to gash you — they just want to see a little less from you.

In your email subscription center, offer your B2B prospects options such as:

  • An email database of all present subscriptions.
  • The ability to customize email preferences.
  • A Notification Option. For B2B prospects having on a vacation, or who simply need a break from the information stream, offer the power to stop for a certain period of time. This option can help decrease your unsubscribe numbers.
  • The Option to “opt-down.” Opting down allows B2B prospects subscribers to receive fewer — but not zero — emails.

Scrub Inactive B2B prospects

Do you have an intuition that a lot of your B2B prospects have emotionally opted out? The ContactDB on Email List Providers and Performance study found that most B2B marketers are pretty sure an important percentage of their B2B prospects have gone inactive — neither opening email, reading it, nor bothering to unsubscribe.

Our question includes, “On what percentage of your email database do you consider inactive?” and the most generic answer was 27-52%, with more than 21% of respondents saying 53-65%. To add up, the top performers — those who tend to be the experience B2B emailers— were even more cynical about the average level of engagement of B2B people in their email database.

If you can determine your inactive B2B prospects and then remove them.  This kind of email database maintenance is needed to ensure that your B2B email marketing is engaging B2B clients and business partners.

So how do your Business do this?  

The best method is to send a business email (or a series of emails) to B2B prospects that have not opened, clicked, shared, or converted for a while. In each B2B message, give them the option to remain on the email database or walk out. Once you’ve sent your final email in the stream, go ahead and remove those who haven’t replied. They’re dead anyway, after all.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


3 Reasons Why We Offer a Data Verification Service

posted by Margaret Spencer on January 28, 2016

No matter what industry you cater, one thing is for sure, you need accurate and consistent information to get your business started, and to get that accurate and consistent information means you need to purchase it or make your own. And we all know making our own data will take a lot of our time. […]

Posted in data cleansing | data profiling | Data Records | data verification | Database Providers | Lead Generation | Leads Database with no comment


Data Profiling 101: Don’t stop searching for what they ask of you

posted by Margaret Spencer on January 27, 2016

Agreeing to be 100% accurate means suicide for the online researcher, that’s why some online researchers will say what clients wants to hear but gives them only 80% of its work. And the sad part of it, is that within these 80% record lists, some of them are inaccurate and duplicates, which isn’t part of […]

Posted in Business | data cleansing | Data Records | data tips | Database Leads | Database Providers | marketing | sales with no comment


What makes Data purchasing worth every penny

posted by Margaret Spencer on January 20, 2016

With every purchase, we tend to rethink our decision. Whether or not our decision will be worth every penny we’ve spent. But as time passes by, our way of thinking became more rational. We often hear ourselves ask this type of question “Is this going to help me?” “Will this guarantee my business success?” “Will […]

Posted in data cleansing | data profiling | data verification | Database Leads | Database Providers | database specialists | Lead Generation with no comment


What Clients Don’t Know about Data Profiling

posted by Margaret Spencer on December 8, 2015

What Clients Don’t Know about Data Profiling There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile. There are some business owners who will […]

Posted in Business | Business List | Contact Lists | data cleansing | data profiling | data verification | Email Marketing List | marketing | sales with no comment


Data Cleansing- 4 ways to generally clean your list

Data Cleansing: 4 ways to generally clean your list

posted by Margaret Spencer on November 24, 2015

  You can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time. Ensuring that […]

Posted in B2B Leads | B2B Mailing Lists | Business Advice | data cleansing | data profiling | data tips | data verification | E-Mail Lists | profiling with no comment


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Why you should Rest before Data Profiling!

posted by Margaret Spencer on November 19, 2015

What is data profiling? When you looked it up on the internet the definition will sound like this “Data profiling is the process of examining the data available in an existing data source (e.g. A database or a file) and collecting statistics and information about that data” and that’s from Wikipedia, where anyone can edit its content. But if you ask […]

Posted in data cleansing | data profiling | data tips | Database Providers | database specialists with no comment


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Why you should always check your Data Records

posted by Margaret Spencer on November 11, 2015

Ever receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose […]

Posted in Business | Contact Database | data cleansing | data profiling | Data Records | data verification | marketing | Marketing List | sales with no comment


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Why you should prioritize Data Profiling more

posted by Margaret Spencer on November 11, 2015

Have you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time. In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate […]

Posted in Business Advice | data cleansing | Database Leads | Database Providers | E-Mail Lists | IT Contact Database | marketing | Marketing Tips | profiling | sales with no comment


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Reaching the Critical Point of Digital Marketing

posted by Margaret Spencer on September 28, 2015

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and […]

Posted in B2B Contact Database | B2B Leads | Business | business email database | content marketing | data cleansing | data tips | E-mail marketing services | event marketing | marketing | webinar marketing with no comment


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