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How to Launch Opt-in Campaigns with Marketing Managers Email Lists

posted by Margaret Spencer on September 8, 2017

How to Launch Opt-in Campaigns with Marketing Managers Email ListsCarrying out campaigns with marketing managers email lists can be a difficult feat to accomplish. For one thing, marketing managers are constantly being bombarded with content, promotions, and offers that catching their attention even for a split second is almost impossible. They’re also intimately familiar with the bag of tricks their fellow marketers use that it’s going to take a pretty unique and compelling material just to register as a blip on their radar.

And these obstacles can turn into roadblocks when you’re working with marketing managers email lists that contain contacts acquired through implicit opt-in. Marketo says an implicit single opt-in happens when someone submits their contact details on a website or to an individual (typically in order to download content or to register for an event) and the info gets stored in a database without the contact’s express consent.

Implicit opt-in is a favorite tactic among B2B marketers because it lets them grow email lists quickly, although this approach doesn’t come without its drawbacks. If a subscriber doesn’t realize or remember opting into your email marketing list, the contact has every right to mark your emails as spam. Once those spam complaints start piling up, you run the risk of ending up on an ISP’s blacklist. That’s why, in a previous entry on collecting email contacts at tradeshows, we emphasize the need to verify every prospect’s permission.

That’s because not everyone who provides their email address to download your whitepaper wants to receive your email newsletters and promotions. Similarly, not all event attendees who hand you their business card are looking forward to starting an email correspondence. In fact, only a small percentage of contacts in a single opt-in list will actually want to remain as subscribers. The challenge then is finding out which contacts are really interested.

One effective solution is to launch an email opt-in (or re-opt-in) campaign. An opt-in campaign gives contacts in an existing email list a chance to confirm their subscription. It’s a way to remove uninterested (and most likely unfit) contacts from your marketing managers email lists, while retaining those subscribers who unequivocally gave you their permission. The end result will be a smaller but more relevant list of email contacts.

Running an opt-in campaign, however, goes beyond simply sending out subscription confirmation emails. It requires a great deal of planning and preparation, and usually follows the below steps:

 

  1. Do a thorough data scrub

As with any other email marketing initiative, opt-in campaigns require accurate and clean lists. So, before proceeding any further, you need to do a thorough data scrub on your marketing managers email lists for best results.

Find a good database scrubber and run it on your list a couple of times. You don’t want hard bounces and invalid emails dragging deliverability down.

 

  1. Prepare and polish your free offer

Whitepapers and case studies still remain the most effective offers for attracting and converting new subscribers. In fact, a DemandGen survey finds that among B2B buyers, 8% consult whitepapers, 73% request case studies, and 67% attend webinars.

Your free offer answers the question every potential subscriber asks herself: “What’s in it for me?” So, you need to make it convincing. Make sure that your offer isn’t only something that contacts will be interested in but is also content that prospects can benefit from.

 

  1. Create an opt-in confirmation email

Now, it’s time for you to put your thinking cap on and start writing the opt-in confirmation email. The main goal behind opt-in confirmation is to determine whether or not contacts really want to be part of your marketing managers email lists.

Leverage your free offer (see #2) to give your target contacts a good reason to sign up. Instead of directly asking recipients to confirm their subscription, gauge their interest first by delivering your free offer.

 

  1. Build the landing page

The offer’s landing page is where the first part of the opt-in process happens. The landing page signup form should ask contacts to enter their first name, last name, and email address—nothing more. Keep in mind that, in general, the more fields you put on a landing page, the lower the conversion rate.

In order for contacts to explicitly opt in, the landing page should include a checkbox that reads “I want to receive news and updates” (or something like that). In some countries, it’s mandatory to leave this checkbox unchecked by default.

 

  1. Re-confirm their opt-in with a thank you email

After a contact submits the form and confirms her subscription, the contact is directed to a thank you page that indicates that a thank you email has been sent to the given email address.

The thank you email includes a link or a button that the contact needs to click in order to confirm her subscription. Contacts who do so should remain on your marketing managers email lists, while those who don’t should be removed.

We’ve just outlined the basic steps of a double opt-in process. When done right, double opt-ins lead to a more accurate and more compliant email contact list. But more importantly, this process helps purge your list of uninterested contacts, keeping only those who’ll engage with your future campaigns.

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Give Your E-mail List TLC With These 3 Management Tips

posted by Margaret Spencer on April 7, 2017

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel. Keep […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | Business List | Business Mailing List | C-Level Leads Database | Calling List | CEO mailing list | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | data cleansing | data profiling | Data Records | data tips | Database | Database Leads | direct marketing contact database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | Executive Lists | Fresh Leads | IT Contact Database | IT Leads | IT List | lead acquisition | Lead Generation | Leads Database | Mailing List | marketing | Marketing List | Marketing Tips | profiling | Record Lists | sales | Sales Leads Database | Telemarketing List with no comment


Context- based Data Tailoring for Data Verification

posted by Margaret Spencer on March 31, 2017

  Data verification is critical in appointment setting and lead generation. This is not because it will give out the correct data about our client but that it also additionally assimilates long term data function in your database. Insignificant data are hindrance in the data verification. At times,  a single erroneous data will prompt more […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Database | business directory database | Contact Database | Contact Database | Contact Database Provider | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | Leads Database | marketing | marketing ability | marketing automation | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | business email lists | business email service | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | Custom list | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | E-Mail Lists | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | Fresh Leads | IT Contact Database | IT Leads | IT List | lead acquisition | Lead Generation | Leads Database | List Providers | Mailing List | Mailing List Provider | mailing list services | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | Qualified Leads | sales | sales ability | Sales Leads Database | Software Leads with no comment


The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data […]

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


Data profiling: 100% accurate data? It’s a Hoax (And here’s why)

posted by Margaret Spencer on February 1, 2016

Data Profiling isn’t your average, “get that information and be done with it” type of job. The main reason why some companies offer Database it’s because they know that some companies will have a hard time in getting information over the net. And that’s because some business owners aren’t good at computers. But that’s only […]

Posted in B2B Leads | B2B Mailing Lists | Business | data profiling | Database Leads | Lead Generation | profiling with no comment


3 Reasons Why We Offer a Data Verification Service

posted by Margaret Spencer on January 28, 2016

No matter what industry you cater, one thing is for sure, you need accurate and consistent information to get your business started, and to get that accurate and consistent information means you need to purchase it or make your own. And we all know making our own data will take a lot of our time. […]

Posted in data cleansing | data profiling | Data Records | data verification | Database Providers | Lead Generation | Leads Database with no comment


What makes Data purchasing worth every penny

posted by Margaret Spencer on January 20, 2016

With every purchase, we tend to rethink our decision. Whether or not our decision will be worth every penny we’ve spent. But as time passes by, our way of thinking became more rational. We often hear ourselves ask this type of question “Is this going to help me?” “Will this guarantee my business success?” “Will […]

Posted in data cleansing | data profiling | data verification | Database Leads | Database Providers | database specialists | Lead Generation with no comment


N.T.K about Data Purchasing: Don’t Expect for a perfect Data List (And Here’s Why)

posted by Margaret Spencer on January 6, 2016

I bet you’re wondering what’s N.T.K  and here what it means Need To Know, and I bet all of you have that same question going through your mind every time you’ll think about purchasing a Data List. “Will it be accurate or Will it be Perfect?” but as an Online Researcher, I could honestly say, “Don’t […]

Posted in Contact Lists | data profiling | Data Records | data tips | List Providers | Uncategorized with no comment


Data Profiling Tip: Clean your mind from distractions

posted by Margaret Spencer on January 4, 2016

Data profiling or Data gathering isn’t all that if you think about it. It’s basically all about searching for something that your client asked of you, and if you gave a wrong set of records or list, then it’s your fault for handing out useless lists not the client. Being an Online researcher suck doesn’t […]

Posted in B2B Mailing Lists | Business Database | Business Email List | data profiling | data tips | Database Leads | Email Marketing List | profiling with no comment


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