What Clients Don’t Know about Data Profiling

What Clients Don’t Know about Data ProfilingWhat Clients Don’t Know about Data Profiling

There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile.

There are some business owners who will give it all just to provide accurate data’s, but there are instances that these data’s will change over time, nothing stays the same (As they say).

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Data Cleansing: 4 ways to generally clean your list


Data Cleansing- 4 ways to generally clean your listYou can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time.

Ensuring that your data is clean and in good working order you need to apply methods that is effective in cleaning up your data. I’ll reveal to you some of the ways I’ve learned throughout my Data Cleansing experience.

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Data Profiling: One does not simply profile (And here’s Why)

One does not simplyWhen you’re in a Data profiling job, you will always hear some clients asking for something like this,

Can you produce 200 records daily?

I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you

Well, it isn’t that hard of a job when you don’t really have a deadline to catch, but when the deadline is only within a day or two. Then this job will need everyone in your team to work hand in hand.

Data profiling isn’t what I could say a “Piece of a cake” kind of job. Although we have some guidelines to follow, we seldom do it by what we know and that is, Double check some data’s and correct some.
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How to Bake the perfect Email List! (A not so step by step procedure

Baking a fresh batch of muffin in the morning is one of the best feeling you can ever feel. Why? Because of the aroma of the ingredients is still fresh and can be easily smelled right after you take it out of the oven. Isn’t that what some of us dream of?

Well, there’s no doubt that if you’re inquiring or buying an Email list, you want a freshly profiled batch of Lists.  But if you think it’s easy like baking a muffin, I have bad news for you, It doesn’t!

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Why you should Rest before Data Profiling!

What is data profiling? When you looked it up on the internet the definition will sound like this

Data profiling is the process of examining the data available in an existing data source (e.g. A database or a file) and collecting statistics and information about that data”

and that’s from Wikipedia, where anyone can edit its content.

But if you ask some of the people who work as a data profiler, maybe you’ll get this kind of response “A haggard way of draining your brain cells” or “A slow way to kill yourself” Well, I can’t blame them if they answered by question with pure anger towards Data profiling. Why? Because I tried it, and it seriously drained a part of my brain cells.

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Why you should always check your Data Records

940-dataEver receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose your job if you always will commit this mistake.

As an Email marketer, I could say that this sort of double checking is worthwhile. Why, you might ask? Because by the end of the day, I know that I’ve submitted a top-notch or a worthwhile record list. Even if it took my entire team a day to make that list.

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Three Types of Profiling in Marketing

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in segmenting what kind of strategy they will going to use in guiding their prospect in the sales process. Not only that it can also identify the demographic and firm graphic characteristics of the proxy of these individuals. Read more