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Imperative Maitenance in Data-Driven B2B Marketing

posted by Margaret Spencer on March 2, 2017

Imperative Maintenance in Data-Driven B2B MarketingAs effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by terrible data and the matter in question gets to distinctly escape the B2B marketing leaders. Taken cover behind those bounces and unsubscribes, is a hollow, brimming with wasted cash carelessly spent on B2B marketing of poor database.

A Data Hygiene and Enrichment Report conducted on 2015 gave way to the formulation of a five stage preparation as suggestion to enhancing contact database to boost client’s experience — and eventually, a B2B marketing’s potency. They are as follows; (1) Evaluate the current state of your database; (2) Build a data governance plan; (3) Formulate a data standardization strategy; (4) Identify channels for appending data and (5) Assess the tools at your disposal.

Creating a game plan for administrating and standardizing data are vital elements for a data driven B2B marketing. However, it is the initial step that is the most decisive: assessing the status quo of your database.

Correspondingly, this is the part where data check tools turns out to be very crucial: at the absolute starting point of the procedure. Coupled with a verification service to refresh obsolete records, dispose flawed data, and reaching out to past leads, you will take out a hefty portion of the email deliverability problems that always confront a large number of marketers.

Utilizing data to test theories and make choices has always been a much better solution for creating B2B marketing strategies than relying on instincts. However, it follows that if you want a data driven B2B marketing to work for you, prioritizing the quality of your data is a given.  For sub par data will throw off all your subsequent data and will also bound to hurt your B2B marketing endeavors.

 

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Is Phone Verification Worthless?

posted by Margaret Spencer on February 1, 2016

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the […]

Posted in B2B Contact Database | B2B Leads | Business | data verification | Phone Verification with no comment


3 Reasons Why We Offer a Data Verification Service

posted by Margaret Spencer on January 28, 2016

No matter what industry you cater, one thing is for sure, you need accurate and consistent information to get your business started, and to get that accurate and consistent information means you need to purchase it or make your own. And we all know making our own data will take a lot of our time. […]

Posted in data cleansing | data profiling | Data Records | data verification | Database Providers | Lead Generation | Leads Database with no comment


What makes Data purchasing worth every penny

posted by Margaret Spencer on January 20, 2016

With every purchase, we tend to rethink our decision. Whether or not our decision will be worth every penny we’ve spent. But as time passes by, our way of thinking became more rational. We often hear ourselves ask this type of question “Is this going to help me?” “Will this guarantee my business success?” “Will […]

Posted in data cleansing | data profiling | data verification | Database Leads | Database Providers | database specialists | Lead Generation with no comment


What Clients Don’t Know about Data Profiling

posted by Margaret Spencer on December 8, 2015

What Clients Don’t Know about Data Profiling There are many things that clients should know before inquiring about Data profiling, of course, this is something that most marketers that are really business inclined already knows, and that is, there are information or data that isn’t accurate and worthwhile. There are some business owners who will […]

Posted in Business | Business List | Contact Lists | data cleansing | data profiling | data verification | Email Marketing List | marketing | sales with no comment


Data Cleansing- 4 ways to generally clean your list

Data Cleansing: 4 ways to generally clean your list

posted by Margaret Spencer on November 24, 2015

  You can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time. Ensuring that […]

Posted in B2B Leads | B2B Mailing Lists | Business Advice | data cleansing | data profiling | data tips | data verification | E-Mail Lists | profiling with no comment


940-data

Why you should always check your Data Records

posted by Margaret Spencer on November 11, 2015

Ever receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose […]

Posted in Business | Contact Database | data cleansing | data profiling | Data Records | data verification | marketing | Marketing List | sales with no comment


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Data Cleansing Tips for Lead Optimization

posted by Margaret Spencer on July 30, 2015

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the […]

Posted in Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | Contact Lists | data cleansing | data tips | data verification | Database Leads | Database Providers | database specialists | Uncategorized with no comment


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