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Why you should Rest before Data Profiling!

posted by Margaret Spencer on November 19, 2015

What is data profiling? When you looked it up on the internet the definition will sound like this

Data profiling is the process of examining the data available in an existing data source (e.g. A database or a file) and collecting statistics and information about that data”

and that’s from Wikipedia, where anyone can edit its content.

But if you ask some of the people who work as a data profiler, maybe you’ll get this kind of response “A haggard way of draining your brain cells” or “A slow way to kill yourself” Well, I can’t blame them if they answered by question with pure anger towards Data profiling. Why? Because I tried it, and it seriously drained a part of my brain cells.

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Posted in data cleansing | data profiling | data tips | Database Providers | database specialists with no comment


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Why you should prioritize Data Profiling more

posted by Margaret Spencer on November 11, 2015

Have you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time. In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate […]

Posted in Business Advice | data cleansing | Database Leads | Database Providers | E-Mail Lists | IT Contact Database | marketing | Marketing Tips | profiling | sales with no comment


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Three Types of Profiling in Marketing

posted by Margaret Spencer on October 2, 2015

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in […]

Posted in Advertising Company | content marketing | data profiling | Database Leads | Database Providers | marketing | marketing automation | profiling with no comment


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Comprehensive Categorization of Content Marketing

posted by Margaret Spencer on August 11, 2015

Many writers and editors dilemma are into producing new and authentic topic by not compromising the quality of work, especially in b2b content marketing. This happens when these people ran out of new ideas of what to present in a weekly basis or daily basis even. The problem is not the lacking of idea but […]

Posted in Contact Database | contact database for email marketing | content marketing | Custom list | Database Providers | marketing | Marketing List | Uncategorized with no comment


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Data Cleansing Tips for Lead Optimization

posted by Margaret Spencer on July 30, 2015

Looking for a qualified lead is just like finding a needle on a pile of haystack. The chances of getting the right are one in a million. Looking at the point value will sometimes make it hazy to point out what is really important in the set of data. Lead generation firm are finding the […]

Posted in Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | Contact Lists | data cleansing | data tips | data verification | Database Leads | Database Providers | database specialists | Uncategorized with no comment


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Hiring a Data Shaman for Potential Leads

posted by Margaret Spencer on July 16, 2015

  Imagine the data you have on your database is like a single spirit. Locating a particular data in a pool of a million data is more likely summoning a spirit in the afterlife. Although database automation has been tragically popular in the past decades, company still hires database specialist to navigate their way through […]

Posted in B2B Contact Database | B2B Leads | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Contact Database | Contact Database | Contact Database Provider | Custom list | Database Leads | Database Providers | Lead Generation | Leads Database | Software Leads with no comment


No Replies, No Calls

posted by Margaret Spencer on December 2, 2013

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is […]

Posted in Business | Contact Lists | Database Providers | email database list | marketing | sales with no comment


Is Your Contact Database Like Santa’s Sack?

posted by Margaret Spencer on November 30, 2012

To an eager B2B company, a stuffed contact database can be like Santa’s sack of toys. Inside, there awaits many wonderful business opportunities and they are all for the business to pursue. However, have you forgotten that Santa does not just use any old sack? No, he uses a very magical one and your contact database should […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Contact Database | Contact Database | Contact Database Provider | Contact Lists | Database Providers | Leads Database | marketing | Marketing Tips with no comment


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How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


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Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea

posted by Margaret Spencer on July 13, 2012

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]

Posted in B2B Mailing Lists | Business | Business Advice | Business Mailing List | Contact Database Provider | Database Providers | E-Mail Lists | marketing | Marketing Tips | sales with no comment


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