How to – Succeed at Buying Lists

If you’ve read our previous post on how to fail at buying lists, then here we’re going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.



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How to Interpret Your B2B Email Open Rates

One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign performance. The following are ways to help you correctly interpret open rates of B2B email blasts to contacts in your mail list.

  • Know how it’s measured. Before you work with any performance metric, it’s a good idea to have an understanding on how values like email open rates are measured and computed. Typically, email open rates are based on two kinds of activities that take place on the email page which are the loading of images and recipient’s clicking actions.
  • Don’t take it in isolation. A lot of email marketing metrics make little or no sense when taken separately from other indicators. For example, analyzing your open rates along with bounce and click-through rates from a round of emails to your CEO mail list offers better insight into the marketing strategy’s effectiveness.
  • Look at industry benchmarks. Email open rates may significantly vary from one industry to another or from one segment to the next. An open rate of 20% might have substantially different implications among two sectors. A good mail list provider can also give you information on various open rate averages.
  • Consider errors and inaccuracy. If you’re astute, you might have noticed something troubling about how open rates are measured. The measurement process depends on factors that may or may not take place even if your emails are actually opened by your mail list contacts. As such, it’s a good practice to account for discrepancies and errors when interpreting the results.

These are four steps that enable you to really make sense of your email open rates. Because this indicator tends to be misleading when taken out of context, it’s important for you to have some idea on how it works and under what conditions you should rely on it.

How to Avoid Email Blacklists for Small Businesses

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention is the better option according to most email marketing and business database providers. Read more

Three Tips for Sending HTML Newsletters to Executives

Are you having trouble with your HTML newsletter project? Are you getting disappointing results from your executive list? Or, are your ideas simply not taking flight? If you answered “yes” to any of these, then you’re not alone. Creating and sending newsletters to decision makers can be a bit of a challenge for most. That’s why the following tips are given to help you get your HTML newsletter and, more importantly, your message to your readers. Read more

Reaching Managers via Email

Advertising or marketing through email gives you the chance to directly reach your
target customers. Because emailing gives you the ability to send private messages
to a lot of recipients virtually and simultaneously, it’s one of the most practical marketing
vehicles you can find. However, it’s this very same advantage that gives email
marketing a mixed reputation. It’s often quite difficult to distinguish a “legit” email
advertisement from spam. This situation brings forward a big problem for
email marketers who run the risk of having their messages ignored or discarded
altogether. One way to get around this problem is to buy an email contact list from an
email list company.

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