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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

B2B Marketing: Memes, Everyone? (Part 4)

Essence of entertainment

While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re at it, don’t forget to have fun yourself!

Well-timed

Using memes as a part of your marketing strategy couldn’t be more potent when you play it on the correct note at the perfect time. You can harness it at its best when it’s on its way to burning the brightest. This particular time is when the meme is just beginning to circulate, and only a few have used it. After all, using a meme that is beaten black and blue doesn’t make much of an impact as it already passed its tipping point. What’s hot and not matters. Although there are memes that are timeless like the Rage Comics, do try to research on memes that are impending to be trending. Take for example, Reddit is a website where the most trending memes have originated. Keeping tabs with it could do you good in this area.

Learn from the experts

Look into the trending memes of the week for you to distinguish what resounds with today’s online culture. By doing this, you’ll get a good grasp on what others have done that worked, and then you’d be able to figure out the specific joke recipe and make your own version.

Test and ask for feedback

Test and assess your target audience response. If something needs changing, do so. Also if possible, ask for their feedbacks. This is a good opportunity to look at your meme in their point of view. Furthermore, they may have recommendations that might make your meme more interesting.

Final thoughts on using memes in B2B marketing…

In B2B marketing, utilizing memes permits you to make share-commendable contents that will extend to a more extensive audience who most likely supposes you’re interesting and human.

 

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | Fresh Leads | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

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12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

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For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

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Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

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Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

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