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12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

12 Elements to Consider when Selecting an Email Service Provider (Part 2)

End-User Experience

Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed and responded to by the recipients.

A/B Testing and Reporting Capabilities

You can say that businesses who does dedicated email marketing do not take for granted A/B testing. The data extracted from it have always been exploited in pursuit of boosting email performance and increasing the success rate of email campaigns. Probe on your prospect ESPs A/B testing capabilities like what parts of your email can they test (CTA, subject lines, images, etc.), whether the test function they offer is built-in or have to be done manually and etc. Furthermore, you also have to check for the availability of reporting tools and their limitation. Reporting tools provide metrics that helps you track the performance of your email campaigns. Metrics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies are some of the avenues in your email campaign you can explore using reporting tools.

Mobile-Friendly

One of the findings in a recently conducted study state that about 68% of emails were opened on a mobile device. In addition to this, another survey way back 2014 manifest that if an email does not display correctly on mobile, 71.2% will delete it immediately. Therefore, it is important to make sure that the ESP you can optimize you emails for mobile.

ESP Support

You’d want an ESP who will provide you hassle-free, round the clock admin support. Having to face an infuriating email issue late at night or at dawn without a prompt aid from your ESP or being passed around from rep to rep before reaching the actual technical resource will surely burst your bubble.

Security

An ESP should guarantee you the privacy and safety of your email data. With that being said, it should operate on a standards-based encryption and protections to keep your emails secure from threats. Also, look over your prospect ESPs’ IP evaluation from Internet Service Providers. If they fall below a certain score, emails they send are bound to be automatically rejected and will be classified as spam.

Cost

When doing a pricing research, be inquisitive and delve into ESPs contract terms and fines for cancellation. Don’t be lured by those appealing introductory rates. Save yourself from being inconvenienced by inflexible contracts, hidden charges and heavy fines for cancellation. Remember to not ever settle on a mediocre service in exchange of saving money.

             Choose your Email Service Provider wisely!

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


Linguistic Reminders in Email Marketing

posted by Margaret Spencer on August 29, 2016

How a business email is written is decisive for B2B email marketing. That is why, for any B2B marketers, linguistic considerations are important. However, you’d be surprised to know that there are still wrong practices in this aspect that some B2B marketers are being lenient about. Typographical Errors Seriously? Yes. Seriously. You don’t want to […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


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