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How to Know When It’s Time to Purchase a Targeted Email List

posted by Margaret Spencer on July 26, 2017

How to Know When It’s Time to Purchase a Targeted Email List

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad rep that purchased contact lists have been getting these days?).

Let’s scratch that! Purchased contact lists work just fine! You just have to really know how to use them in your campaigns. Properly managed, they can give you endless possibilities for acquiring good, warm leads. But before you get too excited, you need to find out first whether now is the right time to make the purchase. Here are three factors that will help you decide on that.

When your email list is not sufficient to generate leads

Let’s face it. The only way you’re going to acquire more leads is to reach more prospects and in order to reach more prospects, you need to obtain more contacts. Having a meager record count in your email list will get you nowhere near “more leads”. Purchasing an email list is a fast way to fill the funnel and allows you to proactively expand your reach to your target audience.

When your inbound marketing endeavors take too much time

No one’s going to argue against this. Inbound marketing is a proven and tested approach. However, it’s also undeniable that it can take quite some time (especially if you’re a start-up) before it picks up traction. Time is gold. Lead generation per se is a time-consuming process so you might want to give it a push by purchasing a targeted email list.

When your existing email list is more of a liability than an asset

Even a consent-based email list doesn’t guarantee hassle-free email delivery. Ever experienced a high bounce rate? How about a low response rate, or an overwhelming number of spam complaints? Chances are, your emails aren’t landing where they are supposed to and that dirty data are swarming your email lists! This kind of data is bad for your email marketing campaign! It can potentially damage your sender score and reputation with email providers and consequently hinders email deliverability. In this case (and especially if you aren’t also equipped to do data hygiene checks), you can seek help from a reputable database solutions provider. They do the job for you. Plus, some of them even offer targeted email lists you can readily purchase (professionally vetted by database specialists!).

Now you know whether you need to go out and buy a list. When you’re suffering from a lack of leads due to an inadequate email list, when your inbound marketing efforts take too long to get results, and when your email list becomes more of a burden than a benefit, it’s time to make a move! Purchase your targeted email list now! Engage and nurture every single contact on a bought email list and keep moving toward your lead generation goals!

Posted in B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


The 4 K’s of Good Sender Reputation for Email Marketing

posted by Margaret Spencer on July 24, 2017

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | data cleansing | data tips | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | Leads Database | marketing | Marketing Tips | Record Lists | Sales Leads Database with no comment


3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Common Mistakes in Gathering Email Contacts

posted by Margaret Spencer on June 23, 2017

In the four phases of email marketing detailed by Daniel Fagella, collecting is the first. This is considered as email procurement or email researching. The goal of this stage is to obtain right leads as many as you can. Correspondingly, this phase can start with a quick correspondence utilizing the correct strategy and the correct […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | data tips | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | marketing automation | Marketing Tips with no comment


B2B Email Marketing: Preventable Mistakes in Conversion

posted by Margaret Spencer on June 19, 2017

Utilizing email and automation methodologies to drive clients in carrying out their vital move with business’ customers will occur in the stage of conversion. Up-selling an item or including a first purchase is excellent for e-commerce, appointment setting for service company and referral system for software company. These methods are only few of the best […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing | marketing automation | Marketing Tips | Qualified Leads | sales with no comment


Why An Email List Cleaning Service Is A Must

posted by Margaret Spencer on June 1, 2017

Email data can be dirty and it occurs more than you may might think. Dirty data are basically data that are  invalid. Even the littlest slip-up during data entry can prompt an invalid email address — a simple typographical error, a displaced @ sign, an unnoticed character — it doesn’t take much. Correspondingly, research reveals […]

Posted in B2B Marketing | Business | Business Advice | Business Email List | business email lists | data cleansing | data tips | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


Rekindling the Fire with your Inactive Email Subscribers

posted by Margaret Spencer on May 3, 2017

Like any other relationship or connections, the one between you and your email subscribers can become unavoidably cold. Correspondingly, it is important to note that even if these subscribers have gone inactive (but stayed subscribed), they could be gravely hurting your email engagement rates (even putting you in the risk of being labeled as spam) Luckily, these inactive […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Make Your Lead Growth Promising with Bought Email Lists

posted by Margaret Spencer on April 25, 2017

Purchased email and cold contacts should be a part of your current marketing strategy. They open up a world of opportunity and can be advantageous to your business in more than one way. So if you’re still having second thoughts in doing so, here are reasons to help push come to shove in employing email […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | sales with no comment


B2B Email Marketing: Interpreting Your Open Rates

posted by Margaret Spencer on April 20, 2017

  One of the most commonly utilized email marketing metrics is the email open rate. Regardless of its evident ubiquity, it’s likewise one of the least comprehended indicators of email campaign performance. The following are approaches to help you accurately decipher open rates of B2B email blasts to contacts in your mail list. Have a […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | marketing automation | Marketing Tips with no comment


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