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Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Email Marketing: Boost that Open Rate!

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b list provider companies. Open rate is defined to be the metrics that measures the percentage rate of people who “view” or “open” the business email (excluding bouncing emails) send out by marketers. In this year where email campaign is amongst the marketing strategies that are still in play, there are activities that should be done in accordance to increasing business emails open rates.

  • Rid that Hard Bounces. You just have to roll your eyes out when receiving that dreadful bouncing emails. This happens when the recipient’s address is invalid or non-existent. That is why your b2b email list should be updated. Remove that invalid addresses and correct evident typos (e.g. gmal.com). With this the activeness and receptiveness of your email lists is ensured.
  • Segment Emails List. “The more the merrier” is simply not the case for email marketing. Small but more targeted lists can help limit the sending of business emails to people they’re relevant to. This increases the odds of your business emails being opened especially if your targeted content carries a powerful voice that echoes theirs.
  • Format for Mobile Users. There are approximately 2 billion smartphone users in the world and many people check their messages through it nowadays. In fact, leveraging mobile in email marketing is the current trend. Studies showed that emails are usually opened on a mobile device (a large percentage of those are smartphones) and is even labeled now as the “new inbox”. With this, there is an impetus to modify email messaging to a “mobile friendly” format. Most people just tend to stop accessing links in their phone if they cannot open it easily. Such is a possible outcome for businesses sites if they are not mobile optimized.

By and by, challenges emerges in relation to email marketing and there is a lot of factors to consider before taking an action. Nonetheless, B2B marketers’ continuous persistence to come up with solutions and hard work in order to establish a feasible email marketing strategy, counter these challenges.

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment


Three Reasons Why Your Email Marketing isn’t Effective

posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge […]

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


The Truth about Email Marketing (That some are Afraid to Reveal)

posted by Margaret Spencer on February 8, 2016

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry […]

Posted in B2B Leads | E-mail marketing services | email lists for lead generation | Lead Generation | Sales Leads Database with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


email-marketing

Stop doubting! Email marketing is the new black!

posted by Margaret Spencer on November 17, 2015

Ever heard the saying Orange is the new black? Or anything that associates with the new black saying? Maybe you’ve heard of it from a movie or saw it on the social media? But let me tell you one thing, even if its old or new, people will decide what’s trending or not. Email marketing […]

Posted in Business | E-Mail Lists | e-mail marketing | E-mail marketing services | Email List Provider | email lists for lead generation | marketing | sales with no comment


Be the Witch of Email Marketing

Be the Witch of Email Marketing

posted by Margaret Spencer on November 13, 2015

Have you played Clash of Clans? One of the best mobile app that was created for the enjoyment of young adults and probably some celebrities? If you have, then you probably know one troop  that is called the “Witch” The witch never fights alone, constantly raising dead warrior. This can also be applied in Email […]

Posted in Business | Business Advice | Business List Provider | Business Mailing List | E-Mail Lists | e-mail marketing | E-mail marketing services | Email List Provider | Email Marketing List | Lead Generation | marketing | sales with no comment


Email Marketing Tip- Common Mistakes may get the best out of you! (And here’s how you avoid it)

Email Marketing Tip: Common Mistakes may get the best out of you! (And here’s how you avoid it)

posted by Margaret Spencer on November 9, 2015

Email has been the strongest marketing strategy that some company is currently using, rather than telemarketing and social media. As an email specialist, you’re well aware of the possible mistakes you and any other email marketer can create in your campaign. From misspelled words to inaccurate segments, things can go for the worst even in […]

Posted in B2B Leads | B2B Mailing Lists | Business | Business Advice | E-Mail Lists | e-mail marketing | E-mail marketing services | marketing | sales with no comment


Why It’s Better to Use Emails Rather than Cold-Calling

Why it’s better to use Emails rather than Cold-Calling

posted by Margaret Spencer on November 4, 2015

We have three marketing strategy that marketers are currently using, Email Marketing, Telemarketing and Social Media Marketing. Although these three are effective and much reliable in getting prospects’ attention, it doesn’t mean that it’s a sure close sale for marketers. Picking which strategy to use may be difficult if you don’t know the cons and […]

Posted in Business | Business Advice | e-mail marketing | E-mail marketing services | lead acquisition | marketing | sales with no comment


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