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5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

CTA Tactics To Boost Your Email CampaignCalls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you.

Keep it Short 

Don’t beat around the bush. Condense your CTA down to its essentials. Utilizing CTAs with short verb such as “click here” or “subscribe now” will directly reveal what you want your prospect to do.

Mind its Perceptibility

Don’t give your prospect a hard time. Your prospect should be able to tell and locate your CTA right away. To do this, you have to be particular with your CTA’s color and size. Do not use colors that will have it mixing with your email design because it will not stand out. Also, its size must be big enough but not overpowering that it takes your prospect away from your email’s content. In addition, you might want to code your CTA buttons with CSS and HTML (not just CTAs in picture formats). There are instances of images turned off by default. Make it convenient to respond despite images being deactivated.

Employ Urgency

Express the need to respond to your CTA right there and then to your prospect (e.g. “Get 25% discount while supplies last!” and “Only 100 products/slots available. Lock in your order now!”). Pressure and limiting tactics are bound to have anyone signing up.

Connect it to a Landing Page

Link your CTA to a landing page that corresponds to the email campaign you have send them. You don’t want them to be directed to your website’s homepage where they still need to find the offer you are talking about. That would be a major turn off and could lose you B2B leads.

Test

What better way to find out your CTA effectivity and come up with better ones than testing it? Explore on what urges the best response from your prospects. One example of CTA testing is A/B split testing.

Creating powerful CTAs can give you more than just names and email contacts, B2B leads and conversion.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Purchase an Email List! (Move on From the Lies!)

posted by Margaret Spencer on August 18, 2016

Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty […]

Posted in B2B Marketing | Business | Business Email List | Contact Lists | E-Mail Lists | E-mail marketing services | Email List Provider | Emailing List Provider with no comment


Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b […]

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment


Three Reasons Why Your Email Marketing isn’t Effective

posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge […]

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


The Truth about Email Marketing (That some are Afraid to Reveal)

posted by Margaret Spencer on February 8, 2016

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry […]

Posted in B2B Leads | E-mail marketing services | email lists for lead generation | Lead Generation | Sales Leads Database with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


email-marketing

Stop doubting! Email marketing is the new black!

posted by Margaret Spencer on November 17, 2015

Ever heard the saying Orange is the new black? Or anything that associates with the new black saying? Maybe you’ve heard of it from a movie or saw it on the social media? But let me tell you one thing, even if its old or new, people will decide what’s trending or not. Email marketing […]

Posted in Business | E-Mail Lists | e-mail marketing | E-mail marketing services | Email List Provider | email lists for lead generation | marketing | sales with no comment


Be the Witch of Email Marketing

Be the Witch of Email Marketing

posted by Margaret Spencer on November 13, 2015

Have you played Clash of Clans? One of the best mobile app that was created for the enjoyment of young adults and probably some celebrities? If you have, then you probably know one troop  that is called the “Witch” The witch never fights alone, constantly raising dead warrior. This can also be applied in Email […]

Posted in Business | Business Advice | Business List Provider | Business Mailing List | E-Mail Lists | e-mail marketing | E-mail marketing services | Email List Provider | Email Marketing List | Lead Generation | marketing | sales with no comment


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