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Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of landing your email to your prospect’s inbox.

Some Aspects of your Email Deliverability Technology You Want to Keep a Tab WithESP Dependability

If you are operating with an Email Service Provider (ESP), make sure to look over the ISP (Internet Service Provider) evaluation of the IP addresses they are sending emails from and the domains of their clients. If they fall below a certain score, emails they send are bound to be automatically rejected and will be classified as spam by the ISP. On the other hand, if that ESP only send emails to those people who opted in and remove spammers on their system, they are reliable and won’t have a problem with mailbox providers.

Sender Authentication

To ensure that your IP is legit and reliable, authenticate your identity as a sender. If you are unable to do this, you may be caught up with the ISP filters and be seen as a spammer. Authenticate yourself by setting up these email security standards; SPF, DKIM, and DMARC. They reduce spam and prevent phishing and spoofing of emails.

Feedback Loops

Signing up with feedback loops will help you gather details about the recipients who have complained about your email. If your business administers your own SMTP server, ISPs like Yahoo, AOL, and Microsoft can provide you with this kind of service and for those who are employing ESPs, Gmail’s FBL program are limited to you. Use the information you have collected from feedback loops to improve your email campaigns.

ISP Trust on Sender IP

When you have a new IP address, don’t start sending numerous emails immediately. Doing so will get your emails filtered or blocked by ISPs. Warm it up first by sending a small number of emails to your prospects. Eventually, you can increase that number until you reach your target number of emails. Mind the frequency and number of emails you send. Inconsistency of mailing activities and instant increase on the number of emails you send can mean spam for ISPs. On the contrary, ISPs won’t give you reputation if the general number of emails you send is too low.

Blacklist and whitelist

Being blacklisted means you have a high volume of spam reports and could lead to you having delivery issues. So make sure your IP is not on this list. One best way to tackle spam reports is that every time you send to prospects or subscribers, politely ask them to include you on their whitelist – that is, add your sender email address to their address book or safe sender list.

For email marketers, a war starts every time a prospect open and read the email they send. But they won’t even have the chance to fight and won those wars if their email isn’t delivered.

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


Linguistic Reminders in Email Marketing

posted by Margaret Spencer on August 29, 2016

How a business email is written is decisive for B2B email marketing. That is why, for any B2B marketers, linguistic considerations are important. However, you’d be surprised to know that there are still wrong practices in this aspect that some B2B marketers are being lenient about. Typographical Errors Seriously? Yes. Seriously. You don’t want to […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Purchase an Email List! (Move on From the Lies!)

posted by Margaret Spencer on August 18, 2016

Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty […]

Posted in B2B Marketing | Business | Business Email List | Contact Lists | E-Mail Lists | E-mail marketing services | Email List Provider | Emailing List Provider with no comment


Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b […]

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment


Three Reasons Why Your Email Marketing isn’t Effective

posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge […]

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


The Truth about Email Marketing (That some are Afraid to Reveal)

posted by Margaret Spencer on February 8, 2016

We all know that Email marketing is considered to be dead by some marketing experts. Due to the fact that only few will open their Email and only a handful will reply to it. But what some marketing experts fail to mention is that Email marketing is Back and will take over the Marketing Industry […]

Posted in B2B Leads | E-mail marketing services | email lists for lead generation | Lead Generation | Sales Leads Database with no comment


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