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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017

      Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one.

  • 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s Internet Trends)
  • Search activity for those using a smartphone has intensified and there is 3X growth reported in mobile queries. This prompted Google to update its major mobile algorithm. Websites that aren’t optimized for mobile, are bound to lose organic search rankings, site traffic and experience an increase in bounce rate. (Google)
  • 74% say they are likely to return to a company’s site in the future if it is a mobile-friendly site. (Google)
  • 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. (Google)
  • 52% percent are less likely to engage with a company that has no mobile website. (Google)
  • 57% of consumers will not recommend a business with a poorly designed mobile site. (Payfirma)
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Payfirma)
  • 42% of B2B buying researchers use a mobile device during the B2B purchasing process. (Google)
  • 49% of B2B researchers who use their mobile devices for research do so while at work. They’re comparing prices, reading about products, comparing feature sets and contacting retailers (even purchasing too). (Google)
  • 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)
  • 41% of B2B buyers access content marketing through a smartphone. (CMO Council)
  • Optimizing for mobile had a positive impact on the results of email campaigns for 40.74% of B2B marketers. (Email barometer)
  • 57.41% of B2B marketers did not know what impact optimizing their email design for mobile has on their results. (Email barometer)
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B2B Email Marketing: On Point Opt-In Email List (Part 2)

posted by Margaret Spencer on January 10, 2017

Email List Building Best Practices As you make your email list of opt-in B2B prospects, you need to be able to do the best practices possible. Use “Short” Forms When asking B2B prospects for personal information, keep your form simple and straightforward. Construct your form in a way that it’ll only get a minimum yet […]

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B2B Email Marketing: On Point Opt-In Email List (Part 1)

posted by Margaret Spencer on January 6, 2017

The idea of creating a totally opt-in email list with no help (such as a reliable third party source) can be an overwhelming activity. So how would you do it as efficient as you can so that you can proceed to getting and nurturing leads the soonest time possible? Here’s how! Step 1: Attracting B2B […]

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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

Essence of entertainment While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | Fresh Leads | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


12 Elements to Consider when Selecting an Email Service Provider (Part 2)

posted by Margaret Spencer on September 26, 2016

End-User Experience Consider this right away when you’re selecting an ESP. Don’t be like those other companies who have taken them prospects or clients complaints before questioning their ESP about this matter. Remember that it is not just about your convenience of delivering emails but also the convenience of the email to be received, managed […]

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12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one. Company-Centered Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select […]

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For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

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Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

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