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Marketing Tips: Maximizing Usage of Your Leads Database

posted by Margaret Spencer on March 31, 2016

Maximizing the use of your leads database for marketing purposes is something you really want to do. Why else did you buy such a database in the first place? A lot of businesses, as of late, are relying upon the use of leads and lists in order to increase their profits. As such, it’s not unheard of that a company would invest a lot into purchasing a high-quality list or B2B leads.

Marketing tips on how to maximize your business sales using your leads database

When you make use of leads databases and business contact lists, then of course you want to be getting your money’s worth. After all, you did make an investment, and you want that investment to pay-off. So begs the question: what are some ways in which you can maximize the use of your leads database? Well, in truth, there are multiple ways for you to do that, but it also depends on what type of company you’re running, as well as what types of products and services you are selling. To help answer the given question, here are some points to go over:

Use your leads database for a direct mailing campaign.

Having a leads database puts you at an advantage. And that advantage is that you have a multitude of business contacts to get in touch with and market your product/service to. However, the thing is that not everyone understands and knows the most effective way to market their brand. As such, having such a database may not yield the best results possible. One way to market your products and services would be through direct mail marketing. Although it is known to be costly and as quick as with email, direct mail is still generating sales and revenue for plenty of businesses that employ it. We’ve got an infographic on the statistics of direct mail for 2012. You can find it here.


Use your leads database for an email marketing campaign.

Use your Leads Database in Email MarketingUnlike direct mail, email marketing is quick and inexpensive. In a way, it would be the most efficient choice to make. However, almost everybody is into email marketing nowadays. And with plenty of spam filters in place, it’s quite difficult to make it into the inboxes of your target prospects. Aside from that, you can’t be sure that your click-through rates will be good and if your recipients will actually read your marketing offers. Nonetheless, email marketing is a quick way to mass-send your marketing offers to recipients in your business mailing list, or in your entire database. And just like direct mail, it generates much revenue and sales for companies they employ it and know how to do it.

Use your leads database for a telemarketing campaign.

You’ve probably already heard about telemarketing. When used wisely, and alongside a good calling list, then you can generate amazing results. It can even be used in tandem with an email and direct mailing campaign. Usually, businesses use telemarketing as a lead generator and then use direct and/or email marketing to follow-up with their generated list. If you have a leads database, then you can create a calling list for telemarketing usage and get in touch with potential customers and clients within your target market.

These are some ways in which you can maximize the usage of your leads database. Do you think that these three marketing strategies work well when you have a good database or list?

Posted in B2B Contact Database | email database list | Lead Nurturing | Leads Database | Marketing Tips with no comment


Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment


Instructions to Keep Your Email List Clean

posted by Margaret Spencer on February 29, 2016

Keeping a clean contact database sure will hit the roof of any client willing to put an investment over a warehouse of freshly clean business email list that can target a specific industry.

Posted in business email lists | email database list | email lists for lead generation | Email Marketing List | Marketing Tips with no comment


Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


The ugly Truth

The ugly truth about Email list building

posted by Margaret Spencer on October 14, 2015

What holds the email marketing campaign are the email list of businesses around the world, or around a specific marketing industry. The method you use to create and maintain your list will have a huge impact on your performance in your email marketing campaign.

Posted in B2B Mailing Lists | e-mail marketing | E-mail marketing services | email database list | email lists for lead generation | Email Marketing List with no comment


Indicating a risky business email list

Indicating a risk with business email list

posted by Margaret Spencer on October 12, 2015

Without a doubt, marketing always comes with risks. But there comes a time when your business email list can pinpoint those risks. What will you do after finding out? Well, normally we would tackle those risks head on. Sure, there’s nothing wrong with tackling it, but consider the fact that there are plenty of other […]

Posted in B2B Mailing Lists | Business Email List | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation with no comment


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Little Known Ways to Leverage Email Marketing

posted by Margaret Spencer on October 5, 2015

Just as old the telemarketing ways, the email marketing can often be an indication that your marketing tactic is old. But that does not mean it’s already obsolete. It is just old. But that is alright. We all know that email marketing has always been in the umbrella of digital marketing since it’s started in […]

Posted in B2B Mailing Lists | Business | e-mail marketing | E-mail marketing services | email database list | Email List Provider | Email Marketing List | marketing with no comment


emails

Email marketing Programming and its Benefits

posted by Margaret Spencer on September 30, 2015

Email marketing is not new in B2B marketing. Email marketing might be a thing in the past but business these days are not using this simple yet effective strategy in prospecting. Email marketing that we know is just a regular text with recipient and sender and that is all. Without thinking through the possibility of […]

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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Common Errors in Connecting Email Contacts

posted by Margaret Spencer on September 2, 2015

Connecting as described by Daniel Fagella, is the second phase of emailing quadrant in email marketing. During this phase, optimization process happens. We are building the best initial relationship with the prospect as possible through automated follow-up sequences and communications based on their prospect type and behavior during this time.

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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Benefits Of Email Marketing Today

posted by Margaret Spencer on August 27, 2015

It’s a tough challenge. Propagating the value of your client relationship while converting new prospects can be viewed in the same sense. Marketing tools for emailing campaign well is free and affordable. You just have to know how to do it. But why email marketing? Here are some benefits in emailing campaign and blasting to […]

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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