Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty sending of emails to the purchased email list. Aside from saving you from along vexing manual work, purchased email lists can be leverage to its full potential in generating leads if you take a shot at it in the most precise way. Here are three myths you need to get over with in purchasing an email list.
- Procuring Email Lists is Against the Law
Getting direct to the point, purchasing email list is not unlawful nor is it illegal to email contacts on that list. The CAN-SPAM in USA and CASL in Canada (laws overseeing the emailing of bought contacts) set out controls for the sending of business emails to contacts that have not opted in. There is no stipulation in the said laws that bandits or boycott purchasing email lists, nor the sending of emails to these obtained contacts. Anyway, if there’s any truth in the statement that procured email lists is against the law, then why is there an overwhelming number of email list provider companies throughout the whole world?
- Purchased Email Lists are Inviable
As mentioned above, there’s a lot of email list provider companies in the world. Competition is tough. Clients are seeking for quality contacts that can get to be leads for their business. The reliability of email lists to be offered is critical because the satisfaction of clients utterly determines whether these companies can still play in the game. Providing pointless email list to their clients would be a bad scheme for guaranteeing clients unwavering support.
- Emails are Not Even Opened
The poor delivery and open rates are not brought about by the email list per se. There are lots of factors that contributes to this. It maybe that, emails are sent to this purchased email list through software not intended for this function or an anti-spam regulation is violated. Again and again, choosing the right email list provider is the key. Most email list provider companies provide you with additional services such as creative resources for email templates as well as the best practices to avoid violating anti-spam regulations and even coordinate email content that are design to boost open rates.
If we go by the rule of thumb “to see is to believe”, try purchasing an email list from a reliable email list provider and see for yourself.