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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

posted by Margaret Spencer on February 16, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)

 

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B2B Email Marketing: On Point Opt-In Email List (Part 2)

posted by Margaret Spencer on January 10, 2017

Email List Building Best Practices As you make your email list of opt-in B2B prospects, you need to be able to do the best practices possible. Use “Short” Forms When asking B2B prospects for personal information, keep your form simple and straightforward. Construct your form in a way that it’ll only get a minimum yet […]

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B2B Email Marketing: On Point Opt-In Email List (Part 1)

posted by Margaret Spencer on January 6, 2017

The idea of creating a totally opt-in email list with no help (such as a reliable third party source) can be an overwhelming activity. So how would you do it as efficient as you can so that you can proceed to getting and nurturing leads the soonest time possible? Here’s how! Step 1: Attracting B2B […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Business List Provider | business mailing address | Business Mailing List | Contact Database | Contact Database | contact database for email marketing | Contact Database Provider | contact list | Contact Lists | content marketing | Database Providers | E-Mail Lists | e-mail marketing | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider | lead acquisition | Lead Generation | Leads Database | List Providers | Mailing List | Mailing List Provider | marketing | Marketing List | Marketing Tips with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


Purchase an Email List! (Move on From the Lies!)

posted by Margaret Spencer on August 18, 2016

Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty […]

Posted in B2B Marketing | Business | Business Email List | Contact Lists | E-Mail Lists | E-mail marketing services | Email List Provider | Emailing List Provider with no comment


Being Economical in Advertising through Email Marketing Services

posted by Margaret Spencer on April 13, 2016

Advertising online is all the rage nowadays. The advent of technology had made it easier and more economical than handing out flyers and paying for ad spaces. Email marketing services can provide the most cost-efficient way to market online and the chance for a company to spread out in their advertising campaign. The services for […]

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Email marketing Programming and its Benefits

posted by Margaret Spencer on September 30, 2015

Email marketing is not new in B2B marketing. Email marketing might be a thing in the past but business these days are not using this simple yet effective strategy in prospecting. Email marketing that we know is just a regular text with recipient and sender and that is all. Without thinking through the possibility of […]

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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Common Errors in Connecting Email Contacts

posted by Margaret Spencer on September 2, 2015

Connecting as described by Daniel Fagella, is the second phase of emailing quadrant in email marketing. During this phase, optimization process happens. We are building the best initial relationship with the prospect as possible through automated follow-up sequences and communications based on their prospect type and behavior during this time.

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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Benefits Of Email Marketing Today

posted by Margaret Spencer on August 27, 2015

It’s a tough challenge. Propagating the value of your client relationship while converting new prospects can be viewed in the same sense. Marketing tools for emailing campaign well is free and affordable. You just have to know how to do it. But why email marketing? Here are some benefits in emailing campaign and blasting to […]

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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Amplifying Data and Expansion of Email Interaction Tip #3

posted by Margaret Spencer on July 28, 2015

The last step I can give out in terms of expediting your email marketing. Now that you have set the volume of relevancy of your email according to your consumer, you can now formulate the type of email. Take consideration in putting some money on your dedicated IP address. This would actually increase validity for […]

Posted in E-Mail Lists | e-mail marketing | E-mail marketing services | email database list | Email List Provider | email lists for lead generation | Email Marketing List | Emailing List Provider with no comment


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