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Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.

 

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B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

posted by Margaret Spencer on March 13, 2017

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Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | content marketing | e-mail marketing | event marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability | SEO | social media marketing | social media strategy with no comment


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posted by Margaret Spencer on February 10, 2016

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge […]

Posted in B2B Leads | Business Advice | E-mail marketing services | email lists for lead generation | event marketing | Lead Generation | marketing with no comment


Reaching the Critical Point of Digital Marketing

posted by Margaret Spencer on September 28, 2015

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and […]

Posted in B2B Contact Database | B2B Leads | Business | business email database | content marketing | data cleansing | data tips | E-mail marketing services | event marketing | marketing | webinar marketing with no comment


Building Momentum in Webinar

posted by Margaret Spencer on September 9, 2015

In B2B marketing, after you made your webinar and select the appropriated platform for it. You already had it in mind what’s going to happen within a week time for your webinar. ur own webinar. Well this is of course not easy for starters but we can improve this one by citing some hints about […]

Posted in content marketing | event marketing | lead acquisition | Lead Generation | List Providers | webinar marketing with no comment


Preparation Tips for Webinars

posted by Margaret Spencer on September 4, 2015

Content marketing nowadays has given birth to a new method of tapping audiences and nurturing prospects to buy products. Marketers have assimilated in finding ways aside from ebooks, blogs and social media posts to drive more diverse types of content.

Posted in content marketing | event marketing | tips for webinars | webinar marketing | webinars with no comment


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