Why You Shouldn’t Overlook Invalid Email Addresses

Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?”

Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of a struggle.” But truth be told, it is a struggle and is far more complex. It ought to concern any know-how email marketer.

Businesses ought to monitor the emails they procure. Customer emails are generally the life of their marketing efforts. It is okay to pay for them, yet spending excessively and not getting your money’s worth is bad by any means. The real cost of faulty email addresses is far more worrying than marketers, and the business as a whole, may anticipate. Certain implications ought to be put into consideration.

First, marketing investment are wasted. Odds are, that the lead that appeared on your site did not just accidentally wandered there. That it is your marketing effort that motivated that lead to take action and provide their email address and other personal information. In the instance that the business cannot reach out and engage this lead more, then the marketing effort and money you have invested, is good as useless.

Second, prospects left hanging. When there is a typo in the registration, it is a mistake. Anybody registering their email address on the business website does it in the belief of hearing news regarding new product or service updates, an email activity alert, or a promotional offer. At the point when that expectation is not met, the confidence placed by the customer has been broken. Worse, they may not even be aware that  business’ failure to connect was the consequence of their own typo error. They would then assume that they were not valued and is being neglected. The reaction would be disappointment, separation and a customer left to ponder what perhaps had turned out badly.

Lastly, decreased ROI. While coming up short on client expectations, there is an added (grudgingly) consequence to that and that is as the efficiency of those faulty email addresses are made smaller thus will be its Return of Investment in the email campaigns. Regardless of whether the business’ goal is an increase in sales, spur social appointment or petition for donations, undeliverable emails is a bane to the ROI.


B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

B2B Marketing Strategy Statistics in 2016 to Guide you this 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data.

  • The three most common lead generation strategies are email, event and content marketing. (DM News)
  • Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot)
  • Just 61% of marketers believe their marketing strategy is effective. (HubSpot)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot)
  • More than eight out of ten (81%) of companies rate their digital marketing strategy successful to some extent at achieving their important goals, with 12% rating it “very successful”. (Ascend2)
  • More than two thirds of companies report struggling with lead generation. (Lattice Engines)
  • Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. (PureB2B)
  • Amazingly 68% of B2B companies have not identified their sales funnel. (Marketing Sherpa)
  • When sales and marketing teams are in sync, companies become 67% better at closing deals. (Marketo)
  • Companies with aligned sales and marketing generated 208% more revenue from their marketing. (Marketing Profs)
  • B2B companies who don’t align sales marketing teams cost themselves upwards of 10% revenue each year. (IDC)
  • B2B organisations that aligned their sales and marketing operations achieved 24%. faster three-year revenue growth and 27% faster three-year profit. (Sirius Decisions)
  • Only 44% of companies are using any kind of lead scoring tree. (Decision Tree)
  • 57% of B2B organisations identify that converting qualified leads into paying customers is a top funnel priority. (Marketing Sherpa)
  • Only 19% of CMOs identify that improving database hygiene as a top strategic priority for lead generation activity. (Marketing Sherpa)
  • 46% of marketers say photography is critical to their current marketing and storytelling (CMO Council)
  • The top information used by marketers to inform paid optimization strategies is analytics (27%), followed by conversion rates (20%) and A/B testing (17%). (Formstack)

Three Reasons Why Your Email Marketing isn’t Effective

There comes a time when Email is the best way to reach customer when internet is just starting. However, over the course of time, customer have grown their understanding about emails, that they use filters. Just to find those interesting emails. Now with the combination of spam filters and Gmail’s folders, marketers face a huge obstacle in reaching customers.

And if you still think about launching a mass email marketing campaign, just a heads up, “REFINE YOUR STRATEGY!” just so you won’t be disappointed in the results.  Because Despite your efforts in creating email templates and updating your email lists, if you don’t have enough open rates or clicks, you’re just wasting your time.

(Read More)

EMAIL MARKETINGThere are a few reasons why your email marketing efforts isn’t that effective in today’s environment, and here’s some of those reasons with a suggestion that might fix it.

Not Knowing Your Customer

Back then, Blind Sales pitch works marvelously, but nowadays it isn’t enough to win customers.  There are a variety of methods you can learn from, but it doesn’t give you completely a 100% in knowing them. Just by making note of behaviors about email opens, clicks and unsubscribe, you may get to know your customer better.

Your Subject Line Doesn’t Stand Out

Just like what I’ve mentioned, your customer or prospects are looking for interesting emails. That being said, it isn’t the content that can attract those prospects but the subject line. Of course, your subject line should be connected with the content of your email.

Personalized subject lines can be a big help, but inserting a client’s first name doesn’t really work. Instead, you should use the subject line to grab the attention of the prospects, whether it’s through the use of humor and fun, or something that meets your customers’ eyes.

You’re overdoing it!

Here’s one thing that you should really avoid when doing an Email marketing campaign, and that’s overdoing it. Abusing it will result in an unsubscribe link. Play it cool and simple and you won’t have to run with an unsubscribe reply.


Email marketing still plays a vital role in reaching out customers, but as businesses became savvier, the pressure is on how to create a perfect email that client will appreciate, will drop rapidly.

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Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and the flooding of web enabled phone. Read more

Building Momentum in Webinar

In B2B marketing, after you made your webinar and select the appropriated platform for it. You already had it in mind what’s going to happen within a week time for your webinar.

ur own webinar. Well this is of course not easy for starters but we can improve this one by citing some hints about how to gain attention and what to do when your webinar is not working. Read more