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Give Your E-mail List TLC With These 3 Management Tips

posted by Margaret Spencer on April 7, 2017

Give Your E-mail List TLC With These 3 Management Tips

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4 e-mail list management tips that will keep your list scoured and ultimately, prompt a healthy produce of streamlined leads into your funnel.

Keep It Clean

A clean database stems excellent email deliverability and ROI. Consider this, research shows that B2B data decays at a rate of 2.1% per month. This is an annualized rate of 22.5%. (Marketing Sherpas). So whether you utilize an organic or bought email list, get into a data cleansing arrangement to guarantee deliverability and CAN-SPAM consistence. Correspondingly, not all ESPs cater list management or cleansing services, so you’ll be needing a software a third party service provider that can do that.

Deliver the Right Message

Consider your day to day interactions. Do you make a similar discussion with your mail carrier like you do with your family? Obviously not! They’re distinctive individuals, and the profundity of their relationship to you differs definitely. Email marketing is the same. If you want to make an on-point discussion, you need to segment your list and focused your message as per well-researched buyer profiles.

Lose the Dead Weight

Drop the hard bounces. They’ll be hurting your sender reputation. The same goes with inactive contacts or opt-outs. For some reason, they’ve decided to stop engaging or plainly cut ties with you. But you can try reaching out to them for a one last push just in case you can still do something to save these contacts. Confirm if its really the end of the line. Ask them if your content is something they’d still be interested in. If there is no saving them, then move on. In this case, it also do you well as it can assure you a targeted, CAN-SPAM conforming, list.

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Why You Shouldn’t Overlook Invalid Email Addresses

posted by Margaret Spencer on March 29, 2017

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo errors and their replies were mostly “If it bounces back, my ESP filters it out and removes it from my list. It’s not much of […]

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Sending HTML Newsletters  to Executives? Here Are 3 Things You Should Be Reminded Of

posted by Margaret Spencer on March 28, 2017

Experiencing difficulty with your HTML newsletter project? Getting baffling outcomes from your executive list? Ideas not taking off? In case you responded “yes” to any of these questions, then you’re not the only one. Making and sending newsletters to executives can be demanding for most. The succeeding reminders will help you get to your HTML […]

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Looking for IT Lists? Here’s What You Should Keep in Mind

posted by Margaret Spencer on March 22, 2017

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the advancement of more up to date and more effective software has many businesses testing the market and opening their ways to […]

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What Is A Risky Business Email List?

posted by Margaret Spencer on November 6, 2012

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in […]

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Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


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How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level Leads

posted by Margaret Spencer on June 19, 2012

You’re in an elevator with a very important company executive, and you’re about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he’s getting off on the next floor. How would you explain your ideas in such a short period […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | Executive Lists | List Providers | marketing | sales with no comment


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Get Better Results Out of your Marketing Campaign with Customized, Targeted Lists

posted by Margaret Spencer on May 14, 2012

C-level executives are usually the ones that marketing teams of other companies try to get in contact with. After all, these top-ranking individuals and corporate officers have the power of making decisions for the entirety of the company they work for. It is not a wonder why many people seek to buy executive lists from […]

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