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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

B2B Marketing: Memes, Everyone? (Part 4)

Essence of entertainment

While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re at it, don’t forget to have fun yourself!

Well-timed

Using memes as a part of your marketing strategy couldn’t be more potent when you play it on the correct note at the perfect time. You can harness it at its best when it’s on its way to burning the brightest. This particular time is when the meme is just beginning to circulate, and only a few have used it. After all, using a meme that is beaten black and blue doesn’t make much of an impact as it already passed its tipping point. What’s hot and not matters. Although there are memes that are timeless like the Rage Comics, do try to research on memes that are impending to be trending. Take for example, Reddit is a website where the most trending memes have originated. Keeping tabs with it could do you good in this area.

Learn from the experts

Look into the trending memes of the week for you to distinguish what resounds with today’s online culture. By doing this, you’ll get a good grasp on what others have done that worked, and then you’d be able to figure out the specific joke recipe and make your own version.

Test and ask for feedback

Test and assess your target audience response. If something needs changing, do so. Also if possible, ask for their feedbacks. This is a good opportunity to look at your meme in their point of view. Furthermore, they may have recommendations that might make your meme more interesting.

Final thoughts on using memes in B2B marketing…

In B2B marketing, utilizing memes permits you to make share-commendable contents that will extend to a more extensive audience who most likely supposes you’re interesting and human.

 

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | Fresh Leads | lead acquisition | Lead Generation | marketing | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

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Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

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Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

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Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


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Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


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