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10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Best Practices on B2B Landing PagesAdd Video     

Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according to the latest released by Statistic Brain Research Institute, the average attention span is only 8.25 seconds. It implies that if ever you consider a video for your landing pages, make it short and powerful.

Trust Marks

In most intances, gaining your B2B prospects trust can seal the deal for conversion. What better way to get their trust than displaying the trust of past and existing clients? Include their testimonials or logos on your landing page now.

Say Thank You

After B2B prospects filled and submitted their form. It isn’t bad to send them a thank you with another page. Aside from using this to show your gratitude, this can also give you the opportunity to provide additional information such as other services you have or the delivery of a promised content (e.g. ebook, newsletter & etc.).

A/B Test

Everything needs to be tested in your landing page; from the lay-out, head line, images and videos and CTA down to the colors used. These A/B Tests can help you improve your landing page and drive the best results for your business.

Landing Page Longevity

Usually, B2B landing pages are employed for short term campaigns. You have to keep track on their expiration. It can cause you issues if some people stumbled on it on the web and become interested only to find out that offers in it are no longer available or are already outdated. Create a custom 404 error page to avoid this incident.

Inspect your B2B landing pages now and make a difference for your campaigns.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

Posted in B2B Leads | B2B Marketing | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media strategy with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


leads database, fresh leads

Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


fresh leads, leads database, B2B leads database

Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


fresh leads, B2B leads, leads database

The Four Biggest Reasons Why Effective Branding Helps You Win in B2B Marketing Today

posted by Margaret Spencer on June 7, 2012

Branding does have its place in the pursuit of fresh leads and customer loyalty. It’s an essential ingredient in both B2C and B2B marketing today. Information released by Technorati shows around 46% of bloggers post general brand-related content while 38% write strictly brand or product reviews. With such importance given to branding through blogging (which […]

Posted in B2B Leads | Business | Business Advice | Fresh Leads | Leads Database | marketing | sales with 1 comments


fresh leads, leads database, C-level leads database

How to Fine-Tune Your Social CRM to Capture Leads From the C-Suite

posted by Margaret Spencer on June 4, 2012

Recent studies reveal a rising trend of C-level executives participation in social media, and there’s evidence to believe this will extend well into the future. The fifth Global CEO Study by IBM highlights a significant percentage of CEOs are seeing a shift toward social media in the next 3 to 5 years. For B2B marketers, […]

Posted in Business | C-Level Leads Database | Fresh Leads | Leads Database | marketing | sales with 1 comments


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