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Why you should prioritize Data Profiling more

posted by Margaret Spencer on November 11, 2015

edmHave you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time.

In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate Email lists. If you’re in telemarketing, you need accurate lists. Everything must be accurate for you to satisfy your client.

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Posted in Business Advice | data cleansing | Database Leads | Database Providers | E-Mail Lists | IT Contact Database | marketing | Marketing Tips | profiling | sales with no comment


Should A Business Email List Forge Your Identity?

posted by Margaret Spencer on November 21, 2012

There is a lot that a business email list can tell you about your market. However, just how far are you willing to let it dictate what your business does? Do you really have to send a message to every single prospect on the list or do you just prefer a select portion?

Posted in B2B Contact Database | B2B Leads | Business | Business Advice | Business Email List | Business Mailing List | Contact Database | E-Mail Lists | IT Contact Database | Leads Database | marketing | Software Leads with no comment


contact list, IT contact list

What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of […]

Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


fresh leads, leads database, IT leads database

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


leads database, leads database provider, database provider, IT leads database

Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

posted by Margaret Spencer on May 28, 2012

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

Posted in Business | Business Advice | Business Database | IT Contact Database | IT List | Leads Database | List Providers | marketing | Marketing Tips | sales with 2 comments


Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

posted by Margaret Spencer on May 24, 2012

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider […]

Posted in Business | Contact Database | Database Providers | IT Contact Database | IT List | marketing | sales with no comment


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