Why you should prioritize Data Profiling more

Have you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time.

In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate Email lists. If you’re in telemarketing, you need accurate lists. Everything must be accurate for you to satisfy your client.

Data profiling is the most common data quality-related activity that some companies uses. The only problem you may face is that when you started with data profiling, you can get into some bad practice. To avoid this bad practice, I’ve outlined the simple techniques that you’ll find useful as you develop your data profiling skill.

Segment Your Data Along Information Chains For Faster, More Relevant Results

Data profiling tools don’t have the performance challenges we used to face; they can typically cope with the full volume of data. However, this doesn’t mean it’s in your best interest to always perform an exhaustive profile of the entire data set, particularly when reporting back your findings.

By joining up the data along the information chain and creating an “end-to-end” profiling story, you’ll be adding far more value to the business. You’ve also created the basis for ongoing data quality rules management and monitoring.

Adopt the Right Profiling Approach for the Right Type of Data

When profiling, you have to be mindful of the impacts you’re witnessing based on the underlying type of data.

Adopt an “Inside-Out” and “Outside-In” Mindset

A data profiling tool can give you lots of information and insights into where problems exist, but it also gives you a lot of noise. If you’re examining a legacy system for the first time, you can often find literally thousands of seemingly erroneous data

Should A Business Email List Forge Your Identity?

There is a lot that a business email list can tell you about your market. However, just how far are you willing to let it dictate what your business does? Do you really have to send a message to every single prospect on the list or do you just prefer a select portion?

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What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of this group, the prospects in your IT contact list most likely share the same preferences.

This post takes a look at the content that your IT prospects want to read in your B2B email marketing blasts and discusses some ideas to help you meet their content demands.

The survey mentioned by CMI reveals a lot of useful information on the things that make up quality content from the point of view of tech buyers and sellers. About 65% of respondents prefer to read best practices; 59% wantcompetitive comparisons” while 54% are attracted towards how-to guides. From the tech vendors’ side, 64% use facts/figures as foundations for their offer, 62% include business/technical aspects, and 58% use recent developments.

Another area that the above study sheds light on is the effect of content age on readership. About 41% of tech buyers want to read information that is at most one year old, 28% accept information between 12 to 18 months old, and 31% say information more than 18 months old is still valid.

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Five Little Tips for Big Results in Using Pinterest to Target IT Managers

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their B2C or B2B database.

But unlike B2C brands which have the luxury of being able to pin eye-catching images of their products, B2B marketers such as those from IT companies looking to expand their lists of IT managers may find it quite challenging to represent their products or services in attractive pictures. But with a bit of creative thinking, B2B marketing specialists can effectively use Pinterest as part of their social media marketing strategy. Here are five tips to help you achieve this:

1. Use visually-appealing images.
IT-related products and services can be very difficult to capture in a nice image, but there are tons of other visually-appealing alternatives that indirectly refer to your company or brand. You can pin pictures showing your company culture or a bunch of happy customers. You can also use visualizations from blogs, articles, or pages that focus on building your B2B database. You can also use book covers, slides, and software screenshots.

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Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

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Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider when setting the terms and conditions for use of your shareware.

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