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What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

contact list, IT contact listContent materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of this group, the prospects in your IT contact list most likely share the same preferences.

This post takes a look at the content that your IT prospects want to read in your B2B email marketing blasts and discusses some ideas to help you meet their content demands.

The survey mentioned by CMI reveals a lot of useful information on the things that make up quality content from the point of view of tech buyers and sellers. About 65% of respondents prefer to read best practices; 59% wantcompetitive comparisons” while 54% are attracted towards how-to guides. From the tech vendors’ side, 64% use facts/figures as foundations for their offer, 62% include business/technical aspects, and 58% use recent developments.

Another area that the above study sheds light on is the effect of content age on readership. About 41% of tech buyers want to read information that is at most one year old, 28% accept information between 12 to 18 months old, and 31% say information more than 18 months old is still valid.

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Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


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Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing

posted by Margaret Spencer on June 12, 2012

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer. Although you may be quite familiar with this […]

Posted in B2B Leads | Business | Business Database | IT Contact Database | IT Leads | IT List | Leads Database | marketing | sales with no comment


B2B database, B2B database provider, IT managers database

Five Little Tips for Big Results in Using Pinterest to Target IT Managers

posted by Margaret Spencer on June 6, 2012

Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012, giving new opportunities in social media marketing. Companies are now using Pinterest to boost marketing activities such as growing their […]

Posted in Business | Business Advice | Business Database | IT Contact Database | IT Leads | Leads Database | marketing | Marketing Tips | sales with 2 comments


leads database, IT leads

Software Marketing Survival Guide: Tip #10 – Best Practices for Building and Maintaining Trust

posted by Margaret Spencer on June 1, 2012

The lack of trust from customers and prospects is one of the causes of failure not only in marketing but also in business as a whole. That’s why this blog post focuses on five best marketing practices to develop and maintain trust not merely to convert your IT leads into paying customers but to build […]

Posted in Business | Fresh Leads | IT Leads | IT List | Leads Database | marketing | sales with no comment


mailing list, IT mailing list, mailing list company

Software Marketing Survival Guide: Tip #7 – Avoid These Email Marketing Tripwires

posted by Margaret Spencer on May 29, 2012

According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing. That’s why you need to avoid the […]

Posted in Business | Business Advice | Business Mailing List | IT List | mailing list services | marketing | Marketing Tips | sales with no comment


leads database, leads database provider, database provider, IT leads database

Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

posted by Margaret Spencer on May 28, 2012

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

Posted in Business | Business Advice | Business Database | IT Contact Database | IT List | Leads Database | List Providers | marketing | Marketing Tips | sales with 2 comments


Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

posted by Margaret Spencer on May 24, 2012

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider […]

Posted in Business | Contact Database | Database Providers | IT Contact Database | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

posted by Margaret Spencer on May 23, 2012

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy […]

Posted in Business | Business Advice | Business List | IT List | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


A Word on Building IT Contact List

posted by Margaret Spencer on March 16, 2012

In some cases, compiling a contact list of a particular professional category is not enough to give you narrowed-down and targeted results. This is especially true when it comes to building a contact database of IT professionals. Since the IT industry is actually composed of a number of more specialized fields, anyone trying to identify prospects from a […]

Posted in Business | Business List | Business Mailing List | IT List | marketing | sales with no comment


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