Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.

business list, business list company, list of IT professionalsAs promised in the previous entry, today’s topic looks at web content – in the more traditional, non-SEO sense of the word. Here are 3 concepts you need to consider when thinking about using quality web content for marketing and selling your software products and services.

 

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Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in getting noticed. But SEO can do only so much. Once visitors are actually at your site, it takes more than keywords to keep them from leaving.

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A Word on Building IT Contact List

In some cases, compiling a contact list of a particular professional category is not enough to give you narrowed-down and targeted results. This is especially true when it comes to building a contact database of IT professionals. Since the IT industry is actually composed of a number of more specialized fields, anyone trying to identify prospects from a list of IT contacts may encounter some difficulty in generating workable lists based on such a broad category. Here are some guidelines on how to build an effective IT contact list from the information you acquire from a business database provider.

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Business Lists for IT Companies: Well-Made and Organized IT Lists

The IT industry is amongst one of the fastest growing markets in the world today. With the massive improvements in technology, entire companies and a lot more of other businesses are integrating IT with how they operate on a daily basis. Also, the development of newer and more efficient software has got many companies probing the market and opening their doors to potential IT providers who can give them better service and at much better costs. As for IT companies themselves, they actively seek out ways to obtain IT sales leads and even business lists which they can use to get in contact with IT managers and IT directors that they are are targeting.

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