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Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

Some Content You Might Want to Consider Sharing for Lead Generation           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and when there is an increase of such, it implies a highly viewable content across digital market. However, there is more to content sharing than just boosting the traffic of business websites. It is also a method to accumulate information from real persons (not simply robot) and exploit them as reference for lead generation advertising.

            Aside from ebooks and newsletters, here are some content you might want to consider for lead generation.

Game Application – Free trials of games are pretty hard not to give in to especially for the millennials. These free games whether mobile or not can be a great pull in drawing people’s attention. Who knows? Their entertainment can take them back to you.

Tool Application – Currently, there are a lot of free application that are directed towards improving people’s mobile experience (e.g. photo or video editor applications and many more). When people download and use such applications, there are advertisements popping up. Talk about hitting two birds with one stone. Well, don’t get left behind! Offer a useful tool and promote your product or service.

Music – Who wouldn’t want free music? But before offering, make sure to make an arrangement with a legal digital music service company (i.e. iTunes, Spotify and etc.) to avoid piracy.

Videos – Videos are the most downloaded and shared type of content in the cyber world. There are instances when videos alter or establish the viewer’s perception about a thing and you can just used this to your advantage when marketing. The more the number of your video being downloaded, viewed or shared, the more people will know about your product or service.

            Aside from the mentioned above, there are others you can explore and use. Don’t lose out on you innovative flare when it comes to content sharing.

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

Posted in B2B Leads | B2B Marketing | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media strategy with no comment


Why It’s Better to Use Emails Rather than Cold-Calling

Why it’s better to use Emails rather than Cold-Calling

posted by Margaret Spencer on November 4, 2015

We have three marketing strategy that marketers are currently using, Email Marketing, Telemarketing and Social Media Marketing. Although these three are effective and much reliable in getting prospects’ attention, it doesn’t mean that it’s a sure close sale for marketers. Picking which strategy to use may be difficult if you don’t know the cons and […]

Posted in Business | Business Advice | e-mail marketing | E-mail marketing services | lead acquisition | marketing | sales with no comment


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Do CTR truly helps Lead Generation?

posted by Margaret Spencer on September 21, 2015

Lead generation and lead nurturing are the pillars of B2B marketing. Not only has it found new possible clients but as well as keeping them on sight to ensure close parameter with them. This process requires online researching and grabbing of new visitors online. It has been a culture in the online world that to […]

Posted in lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | Leads Database | List Providers | Mailing List with no comment


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Building Momentum in Webinar

posted by Margaret Spencer on September 9, 2015

In B2B marketing, after you made your webinar and select the appropriated platform for it. You already had it in mind what’s going to happen within a week time for your webinar. ur own webinar. Well this is of course not easy for starters but we can improve this one by citing some hints about […]

Posted in content marketing | event marketing | lead acquisition | Lead Generation | List Providers | webinar marketing with no comment


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