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Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

posted by Margaret Spencer on March 1, 2017

Lead Nurturing and Marketing Automation Stats in 2016 to Guide You this 2017

Lead nurturing through marketing automation and can help in improving ROI. Unconvinced? These stats will speak for you!

Lead Nurturing

  • Lead nurturing emails generate an 8% CTR compared to general emails which generate just 3%. (HubSpot)
  • Lead nurturing emails get 4-10 more response rate compared to single email blasts. (Demand Gen)
  • Email nurtured leads make 47% larger purchases than non-nurtured leads. (Annuitas)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities as opposed to non-nurtured leads. (Demand Gen)
  • Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. (Forrester)
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. (Iconsive)
  • More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. (PureB2B)

Marketing Automation

  • Marketing technology represents 33% of the average marketing budget. (Gartner)
  • 28% of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Annuitas)
  • 79% of the top performing companies have been using marketing automation for more than 2 years. (Gleanster)
  • 63% of companies using marketing automation outsource all or part of it. (Ascend2)
  • 55% of B2B companies use marketing automation. (Emailmonday)
  • B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 63% of companies that are growing faster than their competitors use marketing automation. (Iconsive)
  • 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. (Iconsive)
  • The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2)
  • 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)
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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

posted by Margaret Spencer on February 20, 2017

  SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!) Google receives over 57,000 searches per second on any given day. (Internet Live Stats) Google now handles at least 2 trillion searches per year. (Search Engine Land) The average Google first page result contains 1,890 words. (Backlinko) 50% […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

posted by Margaret Spencer on February 16, 2017

  Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | business email service | content marketing | e-mail marketing | Emailing List Provider | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | sales with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Social Media Marketing)

posted by Margaret Spencer on February 13, 2017

          It’s time to step up your business’ marketing approach towards social media this 2017 in line with these major B2B social media marketing trends in 2016. This year, there are over 219 million new social media users. Daily average time spent social networking is 1 hour and 51 minutes. (Global […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | Fresh Leads | lead acquisition | Lead Generation | marketing | sales | social media marketing | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

        Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one. 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


What Hot B2B Leads and Beauty Queens Have in Common

posted by Margaret Spencer on February 2, 2017

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Marketing Tips | Qualified Leads | sales with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


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