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Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

Some Content You Might Want to Consider Sharing for Lead Generation           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and when there is an increase of such, it implies a highly viewable content across digital market. However, there is more to content sharing than just boosting the traffic of business websites. It is also a method to accumulate information from real persons (not simply robot) and exploit them as reference for lead generation advertising.

            Aside from ebooks and newsletters, here are some content you might want to consider for lead generation.

Game Application – Free trials of games are pretty hard not to give in to especially for the millennials. These free games whether mobile or not can be a great pull in drawing people’s attention. Who knows? Their entertainment can take them back to you.

Tool Application – Currently, there are a lot of free application that are directed towards improving people’s mobile experience (e.g. photo or video editor applications and many more). When people download and use such applications, there are advertisements popping up. Talk about hitting two birds with one stone. Well, don’t get left behind! Offer a useful tool and promote your product or service.

Music – Who wouldn’t want free music? But before offering, make sure to make an arrangement with a legal digital music service company (i.e. iTunes, Spotify and etc.) to avoid piracy.

Videos – Videos are the most downloaded and shared type of content in the cyber world. There are instances when videos alter or establish the viewer’s perception about a thing and you can just used this to your advantage when marketing. The more the number of your video being downloaded, viewed or shared, the more people will know about your product or service.

            Aside from the mentioned above, there are others you can explore and use. Don’t lose out on you innovative flare when it comes to content sharing.

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


The Benefits of Your CRM and How to Maintain Its Data Accuracy (Part 1)

posted by Margaret Spencer on September 13, 2016

Customer Relationship Management or CRM pertains to the approach of managing business interactions with current and potential customers or clients and the data and information related with them. CRM is manifested today as IT systems and software created to administer such interactions. It is important that your business consider CRM because its benefits aren’t something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Business Database | data tips | Database Leads | Lead Generation | Lead Nurturing | Marketing Tips with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


10 Best Practices on B2B Landing Pages (Part 1)

posted by Margaret Spencer on September 7, 2016

            A landing page pertains to a standalone web page that is separated from its main website. It is created to serve a particular objective. In the business world, that objective is ultimately conversion. In B2B marketing, B2B landing pages are optimized for lead generation and have been helping in trickling B2B prospects further down the conversion […]

Posted in B2B Marketing | Business | Business Advice | Lead Generation with no comment


Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment


Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


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