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What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

Needle in a Haystack CTA

Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale when you aim to convert using your website? That’s a whole new level of absurdity. So always keep in mind to let your visitors know what you want them to do and make the process hassle-free for them (It’s not ‘hide and seek’ and they certainly wouldn’t waste time figuring out what you want them to do).

We’re-going-too-fast Forms

People are wary about giving their personal information. Asking them a couple of it just as they have stumbled right into your website for the first time might turn them off. You can go for it later on. However, make sure to ask for the information you only need. Expedia, Inc., an American company that owns and operates several international global online travel brands, gained an extra $12 million revenue for removing a single data field in their website. Also, if you want to gate some good content to drive leads into your website’s sales funnel, do so. Just don’t go overboard by gating everything. Strict registration requirements, more often than not, make people turn their backs away from your website.

Ads Overload

If your website is laden with ads, you better do something about it immediately. It has been implied that “trust” is an important element for people when visiting and transacting in a website. Correspondingly, people have trust issues with online ads. This has been backed up by the “Trust in Advertising” research conducted by Nielsen Holdings PLC, a global information, data, and measurement company, in which they polled more than 29,000 consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The said research revealed that consumers trust the traditional advertising (i.e. newspaper ads, magazine ads, billboards, radio ads and infomercials) than online advertising. Hence, don’t make it the first thing your visitors see when they visit your website. Minimize the number of ads and strategize where to put it.

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What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

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What Makes People Go “Bye bye!” When Visiting Your Website (Part 1)

posted by Margaret Spencer on January 16, 2017

Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something […]

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B2B Email Marketing: On Point Opt-In Email List (Part 2)

posted by Margaret Spencer on January 10, 2017

Email List Building Best Practices As you make your email list of opt-in B2B prospects, you need to be able to do the best practices possible. Use “Short” Forms When asking B2B prospects for personal information, keep your form simple and straightforward. Construct your form in a way that it’ll only get a minimum yet […]

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B2B Email Marketing: On Point Opt-In Email List (Part 1)

posted by Margaret Spencer on January 6, 2017

The idea of creating a totally opt-in email list with no help (such as a reliable third party source) can be an overwhelming activity. So how would you do it as efficient as you can so that you can proceed to getting and nurturing leads the soonest time possible? Here’s how! Step 1: Attracting B2B […]

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B2B Appointment Setting:  Simple Techniques in Doing Follow-ups

posted by Margaret Spencer on December 14, 2016

Merely securing an appointment with your B2B prospects per se doesn’t guarantee that the appointment is going to happen. Things can turn out badly from the minute you hang up to the scheduled appointment. One of the most important things to do to reduce the chances of appointments not materializing is doing the right follow-ups. […]

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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

Essence of entertainment While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re […]

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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

Things to Consider when Using Memes Suitability and relatability to your brand Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate […]

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B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes Photo Memes Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book […]

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B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

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