US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog / Lead Generation

Blog

B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

The Regular Guy or Gal

Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” Down to earth, supportive, faithful, folksy, friendly, empathetic, reliable, realistic and unpretentious figure. They want to form a bond of connection to others in order to belong and fit in. They fear standing out or looking like they’re putting on airs and be rejected or left out as a result. Their weak attributes are they are easily swayed and are prone to losing themselves or having a distinctive identity in an effort to blend in or for the sake of superficial connections.

The regular guy or gal archetype is manifested in solid businesses with a down-home organizational culture. They give off that feeling of belongingness to their customers and craft their messages about the beauty in simple things and daily life. Moreover, their products or services are usually of everyday functionality. Brands that embrace this archetype are IKEA, Home Depot, eBay, Wendy’s, Gap and Trader Joe’s.

The Ruler

Self archetype and placed as “order” in  the cardinal orientation. Other names include the boss, leader, aristocrat, king, queen, politician, guardian, patriarch, judge, role model, manager or administrator. The ruler’s dictum is “Power isn’t everything, it’s the only thing.” Rulers are known for being a leader, is confident,  responsible, fair and organized. They are determined to take control, to establish order from chaos and dreams of creating a prosperous, successful family, company, or community. Given their strict adherence to order and being a leader, they fear chaos and being overthrown. In addition, they have authoritarian tendencies, can be bossy, rigid, controlling, entitled, unable to delegate, out of touch with reality and lack a common connection with others.

Businesses who take on the ruler brand archetype are those who speak authoritatively and declare themselves as the leader in their field. Their brands promise of power and security (i.e. exclusiveness and status growth, lifetime guarantee offers, empower people to sustain or enhances their grip on power, regulatory or protective function, organization and a sense of security and stability in a chaotic world and etc.) Brands who do good a job in exemplifying this archetype are IBM, Microsoft, Barclays, Mercedes-Benz, American Express and Rolex.

The Sage

The last but not the least of the 12 classic master archetypes. The sage is a self archetype that has “order” as a cardinal orientation. Other labels include expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, planner, professional, mentor, teacher, contemplative, translator, engineer and scientist. A sage’s motto is “The truth will set you free”. They’re known for being wise, knowledgeable, a trusted source of information, thoughtful, analytical, articulate, open-minded and skeptic. They hunger for the discovery of truth and intend to use intelligence and analysis to understand the world. A sage’s trepidation is ignorance, deceiving and being deceived. Their flaws are they could be overly contemplative, too opinionated, pedantic, cold, self-absorbed, intolerant of other ideas than their own and can study issues forever and never act.

Businesses who adopt the sage as their brand archetype usually market their knowledge about a particular area (prevalent in the B2B enterprise). That is, they provide expertise or information to customers, and encourage them to think. They can also be into new scientific findings or esoteric knowledge and their content is generally supported by research-based facts. Thus, using a higher level of vocabulary and symbolic imagery. Brand examples are BBC, PBS, Google, CNN, and Gallup.

Your product and services alone can’t recount a convincing story. Putting in a character to your brand makes a difference. It allows you to clearly establish the role you want your brand to portray in people’s lives. Moreover, make them understand who your brand is and what does it stands for. If archetypes can be timeless and can encompass cultures and geographical location, what’s stopping your brand from living out like that?

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 5)

posted by Margaret Spencer on November 11, 2016

The Lover A soul archetype and has a “social” cardinal orientation. Also known as the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder, companion, matchmaker, hedonist and romantic. Its mantra says “You’re the only one.” The lover is a figure that is passionate, sensual, intimate, romantic, warm, committed, idealistic and appreciative. They yearn for intimacy and […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Marketing: What Will Your Brand Archetype Be? (Part 4)

posted by Margaret Spencer on November 10, 2016

The Hero With the ego as its type and as well as its cardinal orientation, hero is an archetype also known as the warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, team player, athlete, and liberator. This figure believes in the saying “Where there’s a will, there’s a way.” and possesses a courageous, honorable, strong, […]

Posted in B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing tips with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


12 B2B Appointment Setting Reminders (Part 3)

posted by Margaret Spencer on October 22, 2016

Don’t Be Passive-Aggressive in Asking for a Meeting The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

Always Ask if It’s a Good Time to Talk If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 1)

posted by Margaret Spencer on October 21, 2016

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Page 2 of 6123..Last »
EV SSL Certificate
Free Subscription Plan Promo
REGISTER NOW
AND GET 10 LEADS FREE!