6 Signs Your Email Marketing Service Provider Is Doing It Right

6 Signs Your Email Marketing Service Provider Is Doing It Right

Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most effective channel for generating revenue.

Given this, it is important to be critical when evaluating your email marketing service provider’s performance. Not just because you’d want to get your money’s worth, but also there’s so much riding on the success of your email campaigns.

  1. They can manage and clean your email list.
    A good email marketing service provider gives you the capability to segment and sent to your email list, especially to purchased ones. If they’re equipped to let you do this, your provider enables you to reach your target audience and present you with unlimited opportunities for converting your cold contacts to warm B2B leads. In addition, your email marketing service provider should also give you the tools for ridding your email list of bad data (e.g. inaccurate data, duplications, dead accounts and spam traps). Having them clean your data can help in getting a good sender reputation, which in turn, results to better email deliverability.
  1. They can protect your email data.
    A good email marketing service provider ensures the privacy and security of your email data (like being CAN-SPAM and CASL–compliant). Your provider should operate on a standards-based encryption and protection protocol to keep your emails secure from threats. These safeguards are vital in carrying out your campaigns. For instance, they keep your corporate domains and IPs from being blacklisted so that email deliverability remains unhindered throughout your campaign.
  1. They have excellent email automation capability.
    With a first-rate automation software or platform, a good email marketing service provider doesn’t just save you from the hassle of manually doing specific tasks in your email marketing workflow, but also addresses many aspects of email marketing that contributes to its success like branding consistency, customer engagement and retention, and even streamlining the sales funnel for lead nurturing.
  1. They can help you execute A/B testing.
    A good email marketing service provider makes it easier for you to do A/B split testing. A/B testing is a smart way to assess the effectiveness of certain variables found in your email content (CTA, subject lines, images, etc.) in optimizing opens or clicks. That’s why, A/B testing is an indispensable tool to use when determining what needs to be changed in your email content.
  1. They have reporting tools that provide real-time data and analytics.
    A good email marketing service provider has reporting tools that let you track the performance of your email campaigns. These tools extract and present real-time data and analytics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies. These metrics help you gain insights on your customers’ preferences and ultimately, maintain the right kind of engagement with them.
  1. They have dedicated technical support.
    A good email marketing service provider offers a hassle-free, round-the-clock technical support. You don’t want to find yourself in a situation wherein you’re facing an infuriating email issue without prompt assistance from your service provider–or worse, simply being passed around from rep to rep before reaching the actual technical resource.

Now you know the six signs to look for in a good email marketing service provider! First, they can handle and clean your email list well. Second, they secure your email data. Third, they let you access cutting-edge email automation software. Fourth, they are committed to helping you do A/B testing. Fifth, they have reporting tools for real-time data and analytics and sixth, they have an established, ever-ready technical support. Settling for anything less is like going for a mediocre-level email marketing campaign right from the outset.

B2B Lead Generation Challenge: To Scale or To Simplify?

B2B Lead Generation Challenge: To Scale or To Simplify?

B2B lead generation appears to be a lengthy, heavy, and mentally demanding process. That is, it’s complicated. Ironically, the primary objective of the majority of today’s favor, buzz-word-ridden B2B marketing techniques remains generally straightforward: seek an intended interest group, curate great content, and utilize it to prompt sales. So, if this is the case, where does the complication begin in this apparently straightforward praxis? Well, it’s likely in terms of scale.

One can contend that today’s business world is significantly busier  more than ever and this is accounted to the convergence of data achieved in the internet and other inventive correspondence advances (e.g. smartphones). With this, marketers can get themselves pretty overwhelmed. The key to keeping up focused and to making a move is ensuring you’re satisfying these goals even as your business extends the degree and expansiveness of your marketing capacities.

For instance, assume sales lead generation department is dealing with an active telemarketing campaign and social media page. A prospect has been going in the middle of both. Is it accurate to say that they are both aware? Do they continually impart this data to each other or would they say they are acting independently?

One thing is clear: You have to unite them at some point, notwithstanding if only one shares a space in your office and the other is in a call center overseas. If not, you compromise transforming each part of your whole marketing setup into remote experiences for your client. This can get absolutely bad especially that the trend nowadays is connecting digital experiences. Experiences that are remote presents divided records of a potential client and ensues inadequate prospect data.

So what’s the key to keeping it all together and maintaining it in scale?

Employ a multi-channel work style. Well look at yourself. Ever observe that you’re not constrained to examining things by telephone or email? Take this idea and figure out how to course this down to your marketing specialists. How can they beat the boundary of connecting with a prospect in one channel and then transferring them to another?

Do it regardless if it’s easier said than done. It doesn’t make a difference if it just sound great on paper. What makes a difference is that you have a hands-on method in completing it. What are a couple blunders when they can reveal you how to improve? Try not to be threatened by the likelihood of difficulties and remain on course.

Minimize depositories of information. Digital or not, ensure your prospect’s data remains in one place regardless of the number of channels you wind up jumping through with them. From email transcripts to telephone discussion, place them all in one place. This will spare you time and will enable you to remain focused.

Regardless of how huge your marketing gets, your objectives shouldn’t change exceedingly for the sake of scaling. You’re just attempting to deal with the means but always remember the ends!

Harness Multichannel B2B Marketing Successfully!

Harness Multichannel B2B Marketing Successfully!

As the marketing world became interactive, so is its complexities. B2B marketers have formulated better approaches to connect with business prospects as the latter have also taken control of discussions about brands and products. Thus, it had been an impetus for B2B marketers to keep pace with hosts of new technologies and channels where these prospects convene.

Moreover, this demand of comprehending purchasing propensities, connecting prospects whenever and wherever they wanted to be reach and building meaningful relationship consequently gave rise to marketing analytics and optimization solutions. Be that as it may, as B2B marketers have raced to making a wide variety of multi-channel strategies, they can still have an obscure view on the overall effectiveness of each of the channel and campaign. So here are the things that draws out the best in B2B multi-channel marketing.

The marketing department have and administers a multi-channel analytics platform. IT supervisors already have a lot in their plate, so honestly speaking, B2B marketers need to move faster than IT is usually equipped of moving. What B2B marketers need is a solution that diminishes intricacy by naturally comparing data from all online and offline channels.

The analytics solution presents profound visibility into the conversion funnel. By utilizing basic keys that interface data about a client across a wide range of systems, a multi-channel solution permits B2B marketers to make relevant comparisons. The correct solution makes it simple to connect behavior at the top of the funnel, for example, a reply to an email or paid search campaign—with downstream conversion and retention metrics.

B2B marketers utilize multi-channel data to segment business prospects based on behavior. Rather than grouping business prospects into extensive sections in view of whatever data is least demanding to get to, B2B marketers can make use of important statistics and behavioral information to convey accurately focused content to business prospects who are probably going to buy a particular product. This approach is best used when the analytics solution is coordinated with a testing platform that allows B2B marketers rapidly modify their strategies in reference to live test results.

Lead Generation: Automated or Humanized?

Lead Generation: Automated or Humanized?If we were to split the distinctive types of lead generation techniques into two groups, we’d get automation and humanization. These two are extremes that are conceivably efficient approaches to connect with niche markets. Conventional wisdom often suggests that striking the balance or finding the middle ground among things would prevail.  In any case, if you choose to settle with one of these extremes, you need to certainly adhere to it and recognize what it means to employ them.

Completely Automated

As with client service, completely automated marketing do not just depend so much on technology but rather the novelty of the thought. For instance, Big Hero 6’s adorable robot Baymax is all that you’d anticipate from a clueless machine directed exclusively by its programming. Similarly, lead generation endeavors ought to discover approaches to restitute the inflexible programmed foundation of their tools by making it hard for clients to dislike it. For instance, contact forms ought to just have simplified fields and no functions between conveying the data situated inside. Your business representatives shouldn’t whine about the seemingly ‘low quality’ contact forms. Because in all honesty, you don’t need complex machines automating suppositions about prospects.

Completely Humanized

You have completely humanized lead generation processes that put emphasis on human interaction with substance genuinely from the heart. Notwithstanding, this additionally includes the hazard of human lapses that not even technology has been demonstrated to eradicate. Genuine agents have genuine tempers and genuine tempers get high. Are you equipped to manage emotions in play? Are you equipped for prospects to argue, challenge and chastise in spite of the facts that you’ve geared yourself with? Since you need to accomplish something no machine has ever done, you need to live up to that expectation.

Withdrawing to a middle ground isn’t consistently a good idea  if you don’t consider its own share of loopholes. So in case you’re picking between one of these two extremes as an option, comprehend intensively what they can mean to your marketing.

B2B Marketing: Customer-Centricity

B2B Marketing: Customer-Centricity

B2B marketers have thought of many strategic approach in light of possible B2B sales. Sometimes, these methodologies can somewhat be excessively centered around getting a deal than tending on the needs of customers. Furthermore, in this client-drove world, it is just fitting that you lead your B2B marketing to be customer-centric.

Customer centricity permits your B2B prospects to have a real say concerning what they require you to work for them as opposed to having marketers pressing services down their throats. Particular realities nonetheless demonstrates that while marketers know that they are to consider their customers initially, what they actually do is the reverse.

These obviously can be an aftereffect of a few reasons that hinders B2B marketers in accomplishing a customer-centric approach. One could be low quality data, which is not that shocking as it has frequently been an enormous issue for marketers. Another could be the absence of definite aim that prompts a failed campaign.

Now among these deterrents, it will act as an eye opener for you to put more exertion if you truly need that centricity.

  • Figure out what it requires to be customer-centric
    It is insufficient to simply think that you are managing a customer-centric campaign, but it additionally weighs a lot on the value of your knowledge with reference to what is required to be a customer-centric. What’s more, it’s something beyond knowing your B2B prospects either, their discernment is a big deal of reality as well. Does your great strategic planning sounds great to your prospects? Involving them in your solution-making and presenting to them what they need to know is an example of a step to a customer-centric B2B marketing you need it to be.
  • Knowing its significance
    Why should you regard employing a customer-centric approach? Does your group perceives the significance of getting close to your customers? Otherwise, you’re still a long way to go to customer centricity. Being aware on its significance is the thing that’s going to propel you to do better B2B methodologies for your customers.

Make your move and make this ideal happen.

Elements of a Successful Lead Generation Strategy

Elements of a Successful Lead Generation Strategy

Progress in the B2B enterprise requires a potent lead generation methodology. In any case, you additionally need to turn those leads into avid clients. So let’s take a look at this lead generation elements that when fused and optimized, can bring forth a strategy that will not only generate leads but also drive them further the sales funnel and ultimately convert.

  • Lead Capture
    Lead capture forms are intended to round up relevant data in as few clicks at most. They can be employed as CTAs or displayed as pop ups just as prospects click that ‘x’ to leave your pages. Obviously, the most ideal approach to get that opt-in is to present an offer they cannot just say “No.” to!
  • Lead Magnets
    Prospects wouldn’t fret sharing information when they’re getting something important consequently. So what can you possibly present them? Content. One that draws them in and something they just can’t come across anywhere else. Hence, a lead magnet. This can be in the form of online newsletters, e-book, white paper, case study, webinar or demo.
  • Landing Page Conversion
    Regardless of whether your leads are getting through your website, clicking your ads or contacting you by means of email or social media, you’re landing page is where the game begins. Make a particular landing page for each lead generation campaign. This makes a consistent experience and allows you to keep track on campaign outcomes. To guarantee conversion, maintain on branding your landing pages. Utilize one CTA and make it brief and straightforward.
  • Lead Targeting
    Not everybody who goes  your direction will be an immaculate fit for your products or services. As opposed to sitting around idly on deadlock leads, concentrate your lead generation efforts on individuals who have an honest to goodness enthusiasm for your products or services. Focus on your lead generation by utilizing buyer personas in view of the information you’ve gathered through lead capture forms, website analytics and email and social media campaigns. Moreover, regard demographics, work duties, interests and pain focuses.
  • Lead Scoring
    Lead scoring enables you to rank and organize leads in line with their engagements activities with your lead generation campaigns, website and content. Fundamentally, you allocate points to a particular activity. Leads that gain points rapidly may be prepared to ride the fast track to sales, while the rest needs more nurturing.
  • Lead Nurturing
    Not all leads are going to be prepared for the sales. Truth be told, leads will be distributed all throughout the channel in view of their respective position in the purchasing cycle. This incorporates cold contacts, warm leads and existing clients. To guarantee leads proceed consistently towards conversion, maintain compelling them with up-to-date, significant content. In case you’re presenting them value, delivering them the appropriate message at the appropriate time, will put you on their radar for the prospective sale.

How to Tell Which Customer is Always Right


How to Tell Which Customer is Always Right

Numerous business representatives can confirm that the notion of customer being always right isn’t generally valid. Truth be told, some of them can be so terrible you can’t resist the urge to wish them the worst. On the other hand, shouldn’t something also be said about your best customers? Shouldn’t something be said about the customers who have been with you for a very long time? Shouldn’t something be said about the individuals that had and still continuously adds development to your business by bringing you in plenty of timely data?

This may sound excessively hopeful, but it’s a reality for a ton of businesses who  have such customers. Terrible clients don’t get an ear, in any case, great ones merit listening to. And still, at the end of the day, you might still have hesitation that they’re always right. Some of them could even be more right than the others. So how would you tell which one is?

Look up their credentials – If you’ve been handling many important customers for some time, you’d unavoidably deduce that there are some credentials that are being claimed (transparently or not). A few customers would refer to involvement with past providers for instance. Others would point out on their own tastes and involvement with various items/service in your niche.

Do some ranking – Whether you utilize a CRM for this reason or do what needs to be done straight from your head, incorporate a ranking framework while sorting out customers data. The said framework should be founded on the credentials you’ve set out to recognize. This will give a push to future lead generation campaigns to set needs when advertising new items/services or when prompting feedback.

Figure out how to compensate them – Sometimes it’s insufficient that you just give your customer the mere bang for the buck. The expenses could still be overwhelming on their part. So once in a while, you have to leave them an impression that they’re really getting a tad bit more than what they’ve spent. Moreover, try not to constrain this strategy to sales when you can draw in more customers with the way you compensate the individuals who have been patronizing your business.

There’s not much difference from when your customers were sales leads and set appointments. There will be those who gave worth to your business more than the others. Not all customers are right but some could be more than the others.

How to Tell Your Lead Nurturing is Not Cutting It

How to Tell Your Lead Nurturing is Not Cutting It

Persuasion is always accompanied by frustration. Correct me if I’m wrong but persuasive influence among people is very hard to pull considering the fact there are other competitors that keeps on trying to take them away. Maintaining the influence might be the last thing in your to-do list but in all honesty, this is  one of the reason why a business is alive. So to speak, your client is your top priority and guaranteeing their stay in your business is a must. But reasons will arise in the middle of why you have to keep in touch rather than find new ones.  How will you tell that your client is becoming less interested in your business?

First, they will start tagging your emails as spam. Maybe this is not that alarming for most marketers. But hey! This is a red flag because your client is actually neglecting your messages!  (And that this is the right time for you to engage them through your lead nurturing skills. Keep them engrossed because they are an asset.)

Second, they hardly buy your product/hire your service than ever before. After disregarding your message, they will start to use/hire your product/service infrequently. They may still be replying on your emails but then not actively caring to buy (more like just a viewer). Be reminded that at the end of the day, your business runs on money. You’re in big trouble if you let this happen.

Third and last, your lead scoring is dropping. This is obvious for most of the time. It’s not overacting if you say that even dropping a 10% on lead scoring should have you panicking. This implies that your clients are less active and the influence is declining. However, you can always turn this around and boost the number by proactively altering your strategy in lead generation.

These are the common signs you have to watch out for in terms of your lead nurturing. This will make or break your lead generation. While all available resources and assets come and go, your decision substantially has something to do with it. The strategies you have to evolve your business into is the real deal when it comes to handling things with your client.


3 Signs That You and Your ESP Are Not Meant To Be


3 Signs That You and Your ESP Are Not Just Meant To Be

A rough relationship with your Email Service Provider (ESP) can be very negative. With this in mind, it may be an ideal opportunity to either make a move to enhance the relationship or make a move to get out from it. Like all connections, a dormant one can plainly keep on worsening. The following are three signs your ESP relationship is in a bad shape. If any of these signs rings a bell, you have to make a move.

Poor or no communication at all. Some couple nowadays just stop talking when things are looking terrible and it appears to either one or both of them that there’s just no use in trying. The same can happen with your ESP. When you choose to back out from going to them to lay out your issues and simply go about or it could also be that your ESP is the one who surrendered speaking with you. If routinely disregarded, they’ll basically concentrate on different customers. We know that good communication doesn’t just encompass marital or romantic relationships. It’s basically one of the component of a healthy relationship whether it’s among parents and children, siblings, friends, even among bosses and subordinates all needs a fair rate of communication to survive and grow.

Clueless on how to bridge the gaps. Not knowing the issue is one thing but knowing it and not know how to fix it is another. This is a sign that sprouted from the preceding sign. When you or your team frequently voiced dissatisfaction with the ESP, or begin searching for workarounds instead of utilizing the platform, or—worse—abandon an objective altogether, something is seriously wrong.

Passive aggressiveness. Couples will remain with each other for a wide range of reasons, because seriously, separating is a really difficult thing to do—it’s heartbreaking. In a similar manner, marketers will hang unto their ESP to evade the time, inconvenience and cost of exchanging ESPs. Leaving an ESP comes with the bother of searching for another, getting your home all together so you can move, undergoing migration and implementation, learning the new platform, increasing the new IP addresses and gradually acing the new interface. If not having to experience all this trouble is the reason why your stubbornly putting up with your present ESP despite of receiving a substandard service, time to do a double take.

When your ESP is achingly becoming a problem than a partner, it’s certainly the time to decide whether to stay or go.

Context- based Data Tailoring for Data Verification


Context- based Data Tailoring for Data VerificationData verification is critical in appointment setting and lead generation. This is not because it will give out the correct data about our client but that it also additionally assimilates long term data function in your database. Insignificant data are hindrance in the data verification. At times,  a single erroneous data will prompt more erroneous data, threatening your entire main frame in the database.

Data cleansing and verification roles are to provide the best possible, latest and precise data. These comprised the recently established method of adding data in the method of context-based data tailoring.

Context-based data tailoring takes after a progression of branch which is termed context dimension tree. This dimension materializes out the feasible data and how it can be possibly set to form a context. In context-based data tailoring, it actually discerns through the viability of the data to be precise and inaccurate. It assists in recognizing the prevalence of data error occurrences in the database.

This context-based data tailoring comprises of the accompanying dimension in which it takes concern in.

Holder – pertains to individual that might be the supervisor, representative, administrators, guests or even CEOs.

Interest topic – pertains to field of interests, for instance: in restaurant application, it concerns menu, reservations, table, music and so forth.

Situation – pertains to the sort of circumstance wherein in restaurant application: differences between ‘reserved’ and ‘to reserve’

Space – pertains to time and place of the data

Interface – general connection of data in a context. It releases the idea of the statement and after that devised the probable situation.

Furthermore, data-tailoring should not be the main foundation with regard to data cleansing and data verification. Distinguishing the error and providing it with the plausible precise data is the primary protocol of data tailoring. The allowance given in the maxim of data will actually aid marketers decide the sort of arrangement in data verification. Data verifying is a tough job to do. However, using the right tool wherein data is involve, one can get on whatever it is left for them to update on the data error.