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6 Signs Your Email Marketing Service Provider Is Doing It Right

posted by Margaret Spencer on July 28, 2017

6 Signs Your Email Marketing Service Provider Is Doing It Right

Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most effective channel for generating revenue.

Given this, it is important to be critical when evaluating your email marketing service provider’s performance. Not just because you’d want to get your money’s worth, but also there’s so much riding on the success of your email campaigns.

  1. They can manage and clean your email list.
    A good email marketing service provider gives you the capability to segment and sent to your email list, especially to purchased ones. If they’re equipped to let you do this, your provider enables you to reach your target audience and present you with unlimited opportunities for converting your cold contacts to warm B2B leads. In addition, your email marketing service provider should also give you the tools for ridding your email list of bad data (e.g. inaccurate data, duplications, dead accounts and spam traps). Having them clean your data can help in getting a good sender reputation, which in turn, results to better email deliverability.
  1. They can protect your email data.
    A good email marketing service provider ensures the privacy and security of your email data (like being CAN-SPAM and CASL–compliant). Your provider should operate on a standards-based encryption and protection protocol to keep your emails secure from threats. These safeguards are vital in carrying out your campaigns. For instance, they keep your corporate domains and IPs from being blacklisted so that email deliverability remains unhindered throughout your campaign.
  1. They have excellent email automation capability.
    With a first-rate automation software or platform, a good email marketing service provider doesn’t just save you from the hassle of manually doing specific tasks in your email marketing workflow, but also addresses many aspects of email marketing that contributes to its success like branding consistency, customer engagement and retention, and even streamlining the sales funnel for lead nurturing.
  1. They can help you execute A/B testing.
    A good email marketing service provider makes it easier for you to do A/B split testing. A/B testing is a smart way to assess the effectiveness of certain variables found in your email content (CTA, subject lines, images, etc.) in optimizing opens or clicks. That’s why, A/B testing is an indispensable tool to use when determining what needs to be changed in your email content.
  1. They have reporting tools that provide real-time data and analytics.
    A good email marketing service provider has reporting tools that let you track the performance of your email campaigns. These tools extract and present real-time data and analytics such as the number of emails sent, notifications read, emails read, documents downloaded, documents viewed and email replies. These metrics help you gain insights on your customers’ preferences and ultimately, maintain the right kind of engagement with them.
  1. They have dedicated technical support.
    A good email marketing service provider offers a hassle-free, round-the-clock technical support. You don’t want to find yourself in a situation wherein you’re facing an infuriating email issue without prompt assistance from your service provider–or worse, simply being passed around from rep to rep before reaching the actual technical resource.

Now you know the six signs to look for in a good email marketing service provider! First, they can handle and clean your email list well. Second, they secure your email data. Third, they let you access cutting-edge email automation software. Fourth, they are committed to helping you do A/B testing. Fifth, they have reporting tools for real-time data and analytics and sixth, they have an established, ever-ready technical support. Settling for anything less is like going for a mediocre-level email marketing campaign right from the outset.

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | Marketing Tips | sales with no comment


B2B Lead Generation Challenge: To Scale or To Simplify?

posted by Margaret Spencer on June 16, 2017

B2B lead generation appears to be a lengthy, heavy, and mentally demanding process. That is, it’s complicated. Ironically, the primary objective of the majority of today’s favor, buzz-word-ridden B2B marketing techniques remains generally straightforward: seek an intended interest group, curate great content, and utilize it to prompt sales. So, if this is the case, where […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | data tips | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips with no comment


Harness Multichannel B2B Marketing Successfully!

posted by Margaret Spencer on June 15, 2017

As the marketing world became interactive, so is its complexities. B2B marketers have formulated better approaches to connect with business prospects as the latter have also taken control of discussions about brands and products. Thus, it had been an impetus for B2B marketers to keep pace with hosts of new technologies and channels where these […]

Posted in B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | Marketing Tips with no comment


Lead Generation: Automated or Humanized?

posted by Margaret Spencer on May 19, 2017

If we were to split the distinctive types of lead generation techniques into two groups, we’d get automation and humanization. These two are extremes that are conceivably efficient approaches to connect with niche markets. Conventional wisdom often suggests that striking the balance or finding the middle ground among things would prevail.  In any case, if […]

Posted in B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing automation | sales with no comment


B2B Marketing: Customer-Centricity

posted by Margaret Spencer on May 15, 2017

B2B marketers have thought of many strategic approach in light of possible B2B sales. Sometimes, these methodologies can somewhat be excessively centered around getting a deal than tending on the needs of customers. Furthermore, in this client-drove world, it is just fitting that you lead your B2B marketing to be customer-centric. Customer centricity permits your […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales with no comment


Elements of a Successful Lead Generation Strategy

posted by Margaret Spencer on May 12, 2017

Progress in the B2B enterprise requires a potent lead generation methodology. In any case, you additionally need to turn those leads into avid clients. So let’s take a look at this lead generation elements that when fused and optimized, can bring forth a strategy that will not only generate leads but also drive them further […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | Fresh Leads | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | Marketing Tips | Qualified Leads | sales | sales ability with no comment


How to Tell Which Customer is Always Right

posted by Margaret Spencer on May 8, 2017

  Numerous business representatives can confirm that the notion of customer being always right isn’t generally valid. Truth be told, some of them can be so terrible you can’t resist the urge to wish them the worst. On the other hand, shouldn’t something also be said about your best customers? Shouldn’t something be said about […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | marketing automation | Marketing Tips | sales | sales ability with no comment


How to Tell Your Lead Nurturing is Not Cutting It

posted by Margaret Spencer on May 2, 2017

Persuasion is always accompanied by frustration. Correct me if I’m wrong but persuasive influence among people is very hard to pull considering the fact there are other competitors that keeps on trying to take them away. Maintaining the influence might be the last thing in your to-do list but in all honesty, this is  one of the reason why […]

Posted in B2B Appointment Setting | B2B Leads | B2B Marketing | Business | Business Advice | Business Email List | Lead Generation | Lead Nurturing | marketing | Marketing Tips | sales with no comment


3 Signs That You and Your ESP Are Not Meant To Be

posted by Margaret Spencer on April 10, 2017

  A rough relationship with your Email Service Provider (ESP) can be very negative. With this in mind, it may be an ideal opportunity to either make a move to enhance the relationship or make a move to get out from it. Like all connections, a dormant one can plainly keep on worsening. The following […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Lead Nurturing | marketing | sales with no comment


Context- based Data Tailoring for Data Verification

posted by Margaret Spencer on March 31, 2017

  Data verification is critical in appointment setting and lead generation. This is not because it will give out the correct data about our client but that it also additionally assimilates long term data function in your database. Insignificant data are hindrance in the data verification. At times,  a single erroneous data will prompt more […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Database | business directory database | Contact Database | Contact Database | Contact Database Provider | data cleansing | data profiling | Data Records | data tips | data verification | Database | Database Leads | Database Providers | database specialists | direct marketing contact database | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | Leads Database | marketing | marketing ability | marketing automation | Marketing Tips | profiling | sales | Sales Leads Database with no comment


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